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Similaire à Designing with People: Balancing Data & Rational Thinking with Human Emotions
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Designing with People: Balancing Data & Rational Thinking with Human Emotions
- 2. And Examining the Tyranny of Logic, Rationality, Data, and the Misgivings of Objective Analysis
- 3. The Design Thinking Process
- 4. MFA’s do poorly as MBA’s.
- 6. Business likes: Prioritization Alignment Hierarchy Numbers Predictability And does not like: Nonlinear thinking Disagreement Chaos Emotions Ambiguity
- 7. Business likes: Prioritization Alignment Hierarchy Numbers Predictability And does not like: Nonlinear thinking Disagreement Chaos Emotions Ambiguity Recipe for banal mediocrity Recipe for wanton destruction
- 8. ENSIONT
- 10. What makes data so special? Or data-driven algorithms?
- 11. Trust.
- 12. 1 + 1 = 2
- 13. = ? = ? = ? = ?
- 14. Stocks grow about 7% year over year. That’s the definition of “average.”
- 15. We all KNOW the companies that over perform. Because there aren’t too many of them.
- 16. The stuff on servers like these is not sufficient–on its own– to make any company wildly successful.
- 17. Let’s fight data with data.
- 18. 5% of all decisions are made rationally. –Daniel Kahneman, “Thinking, Fast and Slow”
- 20. Relying strictly on data, logic, and rational thinking is a great way to commodify anything you create.
- 21. While this is necessary…
- 22. this is what people actually remember.
- 23. Getting to know you.
- 24. Who are you?
- 25. Misunderstood? Do you ever wonder how people judge you? Or feel those judgments aren’t accurate?
- 26. Wouldn’t it be great if people could just get to know the real you?
- 28. What we say What we do What we think What we feel What we believe
- 29. What we say What we do What we think What we feel What we believe less more DIFFICULT TO SEE
- 30. STABLE What we say What we do What we think What we feel What we believe less more
- 31. What we say What we do What we think What we feel What we believe less more REVEALING
- 32. What others say What others do What others think What others feel What others believe Empathy
- 33. What others say What others do What others think What others feel What others believe DIFFICULT TO QUANTIFY less more
- 36. What empathy is: What empathy is not: Living with the Tribe A skill Conversation “I feel your pain” Watching Survivor A tool Getting answers “That looks like it hurts” A way of being A step in a process
- 37. 1Overcome your addiction to being right about things. (and avoid that trap of being “not wrong”)
- 38. 2Pay Attention and listen.
- 40. What others say What others do What others think What others feel What others believe Fears Anxieties Experiences Culture Environment Genetics Hopes Dreams
- 41. What others say What others do What others think What others feel What others believe Fears Anxieties Experiences Culture Environment Genetics Hopes Dreams
- 42. Understanding someone’s experiences can reveal what’s important to them.
- 43. Motivations.
- 47. None of us are unique and beautiful snowflakes
- 48. People have much in common. But it’s hard to see if we only think of ourselves. And “statistical significance” doesn’t mean “more true”
- 49. Empathic Design in Practice.
- 51. It’s not about the cheeseburger
- 52. Efficiency Calculability Predictability Control Not about these things, either
- 57. “you can sneer, but it’s the glue that holds communities together.”
- 61. “They should have gone with something that more communicates speed, convenience, and the brand as an icon.” –some tone-deaf “restaurant consultant”
- 62. Design should not attempt to control what people say, do, think, feel, and believe.
- 63. Design should be about more than just making nifty apps and gadgets for affluent people.
- 64. Design should be about more than just increasing profits and improving efficiency.
- 65. Designers People