1. 1
St. Bede Academy
WorldEdge
Public Relations professionals
Campaign Plan 2016-2017
Developed for the client by:

2. 2
Table of Contents
Page
Letter of Transmittal 3
Executive Summary 4
1.0 Situational Analysis and Problem Research 5
1.1 Areas of Research 5
1.2 Research Questions 5
1.3 Primary Research 5, 6
1.4 Secondary Research 6
1.5 SWOT Analysis 7, 8
1.6 Target Publics 8
1.7 Segmented Publics 8
1.8 Key Message Platform 8
2.0 Objectives 8
2.1 Objectives, Strategies, Tactics 8, 9
2.2 Evaluation 9, 10
2.3 Timeline 10, 11
2.4 Budget 12
Appendices 13
A. Pen-Pal Student Survey 13
B. Pen-Pal Alumni Survey 14
C. Virtual Homecoming Website Submission Sheet 15, 16
D. Mock Facebook posts 17, 18
E. Mock Pitch Letter 19
F. Mock Press Release 20, 21
G. Mock Flyer 22
H. Career Day Event Plan 23-26
I. Coffee Day Event Plan 27-30

3. 3
Letter of Transmittal
WorldEdge
Normal, IL | (815) 988-0440 | bajohn4@ilstu.edu
November 4, 2015
Julia Yaklich
Development Director
St. Bede Academy
24 W. US Hwy 6
Peru, IL 61354
Dear Julia:
We present to you our proposal for a WorldEdge public relations endeavor, as promised, in
hopes to increase the already stellar name of St. Bede Academy.
We hope to engage your audience in various ways and through several mediums. Our budget of
$10,000 will be aptly spent for social media, media relations, and event strategies. We plan on
segmenting the budget over a three year time period, leaving us enough time to adequately
deliver content which will remain relevant for the three year span, and beyond.
Also, see attached an executive summary of our plans in a more direct spotlight. We hope you
find them satisfactory and all-encompassing to your needs.
We look forward to presenting these plans to you and working more closely with you and your
team as St. Bede Academy moves forward in this next step.
Thank you so much for the opportunity and we look forward to hearing back from you soon.
Sincerely,
Bradley A. Johnson
WorldEdge
Public Relations Coordinator
bajohn4@ilstu.edu
(815) 988-0440
Developed for the client by:

4. 4
Executive Summary
St. Bede Academy is a 125-year-old Catholic high school in Peru, Illinois focused on preparing
students for college in a welcoming community rooted in values and traditions.
WorldEdge has designed a public relations campaign in order to meet the goals we have
established for St. Bede Academy. Our campaign targets alumni (both locally and
internationally) from St. Bede Academy. The following is a campaign plan that will increase
engagement across all platforms from July 2016 through May 2017.
The primary research consisted of contracting local businesses as well as Illinois State
University's career center. The secondary research included researching the most frequented
social media channels, as well as local media outlets. From these results, we created the
following three objectives to increase engagement with St. Bede Academy:
 Objective 1: Increase communication between international alumni students and St. Bede
Academy by 30 percent by May 2017.
 Objective 2: Increase social media engagement with alumni on Facebook by 100 percent
by May 2017.
 Objective 3: Establish multiple networking opportunities and connections with current
St. Bede Academy students and alumni by May 2017.
Highlights of this plan include a Career Day inviting alumni back to the academy to educate
current students about their own career paths and choices, coffee shop day allowing recent
graduates to reconnect with their peers and the academy, a virtual homecoming, and an
international alumni pen-pal system.
The success of this campaign is measurable and can be documented to show effectiveness. By
partnering with WorldEdge, St. Bede Academy will reconnect and increase engagement with its
alumni and current students.

5. 5
1.0 Situational Analysis and Problem Research
1.1 Areas of Research
 Contact List
 Current Engagement
 Social Media
 Alumni
1.2 Research Questions:
1. Alumni International Students: Where are the alumni students now? Did they go back to
their country?
2. Current Engagement: Where are most of the St. Bede Academy students continuing on to
higher education?
3. Social Media: What social media network are early 90’s grads focusing more of their time
on?
4. Contact List: How often is St. Bede Academy able to update their contact list?
5. Contact List: Through what channel is St. Bede Academy receiving the information to update
their contact list?
1.3 Primary Research
We conducted qualitative primary research to local coffee shops in Peru, Illinois. We called
Starbucks, Dunkin Donuts, as well as Fourth Street Bakery asking if we were allowed to host
events in their lobby/cafe area. They all responded with saying “no”, but we are able to arrive at
the coffee shop with about 7-10 people and take over a few tables.
 Dunkin Donuts Phone Number: 1(815)-250-0320
 Fourth Street Bakery Number: 1(815)-224-1927
 Starbucks Number: 1(815)- 224-2442
We conducted an interview with our ISU career center.
On November 6, 2015, WorldEdge interviewed Mosadi Goodman who is an intern in the Career
Center at Illinois Student University. Mosadi provided some information about how she helps to
effectively plan the career fairs at Illinois State University. Mosadi’s position as an intern is to
maintain and establish relationships with current and prospective employers who want to be a
part of ISU’s annual career fairs. The questions we asked Mosadi included:
 How far in advance do you plan the career fair?
 What tactics do you use to reach out to prospective employers?
 What are some of the key components in planning the career fair?
 Do employers have to pay to be a part of the career fair or is it free to attend?

6. 6
The career center plans each career fair a year in advance. They have a contact list they use to
reach out to previous employers who previously participated in the career fair. The intern reaches
out to prospective employers by calling and emailing pitches that explains the purpose of the fair
and how they can benefit. The key components to planning the career fair is to solidify the date,
time and location for the career fair, in addition to solidifying the employers participating in the
career fair. Due to this being an annual event, the career center follows a strict structure to plan
each year.
1.4 Secondary Research
Research consisted of both quantitative and qualitative research. The quantitative secondary
research was done by examining what social media channel was most frequented by people in
the age groups of 30-49 and 50-64. It was found in secondary research that most people age 30-
49 are focusing their time on LinkedIn. This age group has the highest percentage of people who
uses social media. People ages 50-64 make up the second largest population of LinkedIn.
According to research the average Facebook user is age 38, which closely relates to our public
that we are trying to reach. Research shows that they are the typical age for a Facebook user
because this is the time they are trying to reconnect with friends, and wanting to share and hear
about their families and careers.
We found in additional research that 78 percent of adults ages 30-49 are using social media (all
channels measured), and 65 percent of adults ages 50-64 use social media. This is important to
note in our campaign that as the public gets older, so is their use of social media; but it is still
much higher than expected with the citizens of the United States becoming more tech savvy.
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
https://www.linkedin.com/pulse/20141118182103-28964915-social-media-user-statistics-age-
demographics-for-2014
Other quantitative and secondary research for this campaign was made up of researching radio
outlets in Peru, Illinois, as well as a local newspaper for advertising and hopeful story purposes.
We found that some radio outlets in Peru are as follows: 100.9 WBZG, WLPO 103.9, 100.1
WGLC. We also found a local newspaper would be News Tribune out of LaSalle Illinois.
http://newstrib.com/index.asp
http://www.radiolineup.com/locate/Peru-IL
In addition we also researched how much the cost for 12 t-shirts would be from customink.com.
We found the price for 12 t-shirts from this company would be $267.75 including tax. We
discovered that shipping would be free on these items.
http://www.customink.com/

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1.5 SWOT Analysis
Aspects Implications Possible Actions
Strengths 1. International students
attend St. Bede.
2. Tuition is affordable
at $5,000.
3. Founded in 1890.
4. Non-profit
organization.
1. St. Bede Academy has an
international presence.
2. Tuition is lower so word of
mouth advertising is stronger.
3. Years of spreading education
and history, cultures, and
connections. Large number of
alumni to work with.
4. Not dependent on government
funding.
1. To broaden and maintain
their presence and
connections
internationally.
2. Tuition is lower so word
of mouth advertising is
stronger.
3. Utilizing knowledge and
rich history of St. Bede
Academy to promotenew
students to enroll in the
school and build
connections.
4. Implement fundraisers
and seek different
sponsorships to support
the school.
Weaknesses 1. Limited presence
on social media.
2. Lack of alumni
contacts.
3. Lack of
communication
from alumni.
1. Lower awareness of brand and
less up-to-date.
2. Less knowledge, attendance,
and donations.
3. Need to be more consistent
with messages.
1. Create more effective
social media
accounts/posts.
2. Collect more information
from current students and
continue to reach out to
alumni.
3. Have a schedule of
sending out
communications.
Opportunities 1. Increased
demographics
participating in
social media.
2. International
Students.
3. School website
provides pertinent
information.
1. Gain support and
followers at low cost
and potentialto go
viral.
2. Targets students from
around the world.
Creates diversity.
3. Creates awareness and
interest.
1. Create effective messages
that gain attention.
2. Ensure faculty, staff, and
students are engaging
with international
students so they feel
welcomed.
3. Reconstruct the current
website to make it more
appealing.
Threats 1. Other schools in
competition.
2. Students of the
80’s and 90’s
giving capacity.
1. Local public schools
and rival private
schools, such as
LaSalle-Peru Township
High School and Hall
High School.
2. 80’s students want to
give but have a hard
time due to having kids
in college and lack of
1. See what theseschools
are doing
2. Provide resources
through the newsletter
about resources that they
would be interested in
(resources for their
college students)

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1.6 Target Publics
The publics for this campaign consist of recent graduates from St. Bede Academy within the last
five years, and early 90’s graduates of St. Bede Academy.
1.7 Segmented Publics
Recent graduates within the last five years
 Demographics: Male, female, ages 18-23, $15,000-$22,000 income, come from
middle/upper class families.
 Geographics: Illinois, Peru, LaSalle County, United States, China, and Zhengzhou
 Psychographics: Interest in social media, Catholic/Christianity religious beliefs, interest
in education, interest in building a future.
Early 90’s Grads
 Demographics: Male, female, ages 41-48, $37,000-$100,000
 Geographics: United States, China
 Psychographics: Interest in career advancement, family, and finances.
1.8 Key Message Platform
Our St. Bede Academy Campaign is aimed to increase communication, engagement, and
involvement among the school and alumni. Our team wants to improve the connection between
St. Bede Academy and alumni by combining the nurturing environment the school provides,
with the sense of family the students have while attending St. Bede Academy. After experiencing
the environment and meeting the St. Bede Academy community, the words “family”, “history”
and “tradition” were used frequently. To encapsulate these three values that are prestigious to St.
Bede Academy, our campaign tagline is: Came in with a handshake, left with a hug, let’s pick up
where we left off, come back to St. Bede Academy where you’re always loved.
2.0 Objectives
Campaign Goal: Increase engagement among alumni and current students with St. Bede
Academy.
2.1 Objectives, Strategies, and Tactics
 Objective 1: Increase communication between international alumni students and St. Bede
Academy by 30 percent by May 2017.
o Strategy: Engagement strategy
o Tactics:
1. Implement a pen-pal program with current St. Bede Academy freshman
students and alumni international students.
2. Implement a virtual homecoming program with alumni international
students, where during homecoming week they post on a website no
money. 90’s do not
keep in touch to have
up-to-datecontact
information.

9. 9
matter where they are in the world about what they are doing now, and
sharing memories of when they were students at St. Bede Academy.
 Objective 2: Increase social media engagement with alumni on Facebook by 100 percent
by May 2017.
o Strategy: Social Media Strategy
o Tactics:
1. Consistent social media postings weekly by high school intern (Posting
could include student/athlete of the week, #ThrowBackThursdays, Video
of Events).The athlete of the week would be chosen by Tom McGunnigal.
Student of the week would be discussed among the teachers. The social
media intern will record events to place on Facebook.
#ThrowBackThursdays will be posted by the Social Media Intern with
pictures of alumni from the past at St. Bede. The intern would be able to
tag other members on Facebook in that picture sparking conversation
under the comments. This way other members of the class may see it on
their newsfeed even if they do not follow St. Bede Academy. This is a way
to reach beyond their current followers.
2. Create class page for alumni 1990-2015, where they have posted class
roster, pictures, contact information, as well as information on upcoming
events at the school and class reunions. Link this to St. Bede Academy
Facebook page. This page will be run by both the Alumni Relations Intern
and Social Media Intern.
 Objective 3: Establish multiple networking opportunities and connections with current
St. Bede Academy students and alumni by May 2017.
o Strategy: Social Media Strategy, Event Strategy, Media Relations Strategy
o Tactics:
1. Students create LinkedIn page before graduation and put St. Bede
Academy on their LinkedIn profile. Have a station available for this at a
senior Career Day.
2. Create Career Day to invite alumni to come back to St. Bede Academy
and interact with current senior level students to educate them about their
career and answer any questions the students may have. Students also
receive the chance to network and learn about possible future endeavors
before graduation in May.
3. Coffee Day in Peru, Illinois at local coffee shop. Recent graduates of St.
Bede Academy who are home for Christmas break can join the school at
the local coffee shop for reconnection with old friends when looking for
something to do while home for break. Give out t-shirt from Custom Ink at
the end of the Coffee Day.
2.2 Evaluation
 Objective 1 - Increase communication between international alumni students and St.
Bede Academy by 30% by May 2017.

10. 10
o Evaluation for this requires surveys distributed to alumni and current students to
track the effectiveness of the pen-pal program.
o Evaluation for the virtual homecoming would be evaluated the following years
since it is a new tactic. The evaluation would consist of logging where the post
were coming from and the amount from each state/country to further able St.
Bede Academy to narrow its target audience.
 Objective 2 - Increase social media engagement with alumni on Facebook by 100
percent by May 2017.
o The Social Media Intern could measure the outcomes of this objective by using a
social media tool called Hootsuite, which shows you the detailed breakdowns of
your followers and activity.
o The intern would be able to see statistics such as when your followers are online,
when you typically post, and follower count. It allows one to measure and analyze
the effectiveness of the social media outreach and campaigns, which is important
to track the activity and engagement of St. Bede Academy’s current students and
alumni.
o The Social Media Intern can also use this tool to see if the #ThrowBackThursdays
are effective and to see who their audience is and how to reach a larger audience.
 Objective 3 - Establish multiple networking opportunities and connections with current
St. Bede Academy students and alumni by May 2017.
o Evaluation will be how many news stations pick up the press release.
o Evaluation will be how many alumni attended the Career Day and how many
current senior students and alumni connected to St. Bede Academy on LinkedIn
which will be tracked on Hootsuite.
2.3 Timeline

11. 11

12. 12
2.4 Budget

13. 13
Appendices
Appendix A
Pen-Pal Program Survey: Student
Thank you for taking the time to help us improve this program. We appreciate your time and
participation in this survey!
1. How much is your pen-pal teaching you related to career development?
1 2 3 4 5
(None) (A lot)
2. How confident do you feel going forward after St. Bede Academy after talking with
your pen- pal?
1 2 3 4 5
(Not confident) (Very confident)
3. How often is your contact with your pen-pal?
1 2 3 4 5
(Once a month) (Once a week)
4. How much time do you spend corresponding with your pen-pal per session?
Hours___
Minutes___
5. How easy was it to contact your pen-pal?
1 2 3 4 5
(Not easy) (Very easy)

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Appendix B
Pen-Pal Program Survey: Alumni
Thank you for taking the time to help us improve this program. We appreciate your time and
participation in this survey!
1. How often is your contact with your pen-pal?
1 2 3 4 5
(Once a month) (Once a week)
2. How much time do you spend corresponding with your pen-pal per session?
Hours___
Minutes___
3. How easy was it to contact your pen-pal?
1 2 3 4 5
(Not easy) (Very easy)
4. How connected to St. Bede Academy do you feel after corresponding with your pen-
pal?
1 2 3 4 5
(Not connected) (Very connected)
5. My level of interest in this program is:
1 2 3 4 5
(Very low) (Very high)

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Appendix C
Virtual Homecoming Website Submission Sheet
Alumni of St. Bede Academy: We want to hear from you!
Virtual Homecoming is a chance share memories from your time at St. Bede Academy and
reconnect with your alma mater, regardless of where you are in the world. We want to see your
photos and hear your stories, and we’ll be sharing some of these alumni stories.
Questions? Contact: (alumni relations intern name and email)
Personal Information:
 Name:
 What name did you use while a student at St. Bede Academy? (i.e., nickname)
 E-mail address:
 Graduation year:
 Hometown:
 Home country:
 Current country of residence:
Briefly tell us about your current career and/or life post- St. Bede Academy.
How do you want to stay connected to St. Bede Academy? Please check all that apply.
o Get newsletters and updates
o Attend annual campus events/festivals, such as homecoming
o Attend alumni events in your region
o Attend class reunions
o Follow the university on social media platforms
o Other (please explain)
o If you are interested in being an active alumni leader, which of the following activities
appeal to you? Please check all that apply.
o Organize alumni events in your area
o Advocate for St. Bede Academy
o Communicate with prospective St. Bede Academy students personally or through email,
social networks, etc.
o Help the university with student recruitment in your area
o Meet with the university's administrators/faculty members visiting your area
o Be a career mentor for current students or other alumni
o Update or collect contact information from alumni living in your area and provide it to St.
Bede

16. 16
o Other (please explain)
St. Bede Academy Reflections:
1. Tell us about a favorite memory from your time at St. Bede Academy:
2. What was your favorite place on campus and why?
3. Describe your St. Bede Academy experience in one word:
4. What was one thing you learned outside the classroom at St. Bede?
5. Who made your St. Bede Academy memorable, and how? Use this space to recognize a
fellow student, faculty, or staff member.
Photos:
o Upload a picture from your time at St. Bede.
o Feel free to include a link to any other photos or videos you wish to share with us.

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Appendix D

18. 18

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Appendix E
Pitch Letter
Hi, I hope this email finds you well.
This is an exciting time of year for St. Bede Academy in Peru, Illinois as they are hosting their
first ever Career day. This inaugural event will take place on May 8 2017, from 9:30 a.m. - 11:30
a.m. in St. Bede Academy’s auditorium.
Alumni from across the area will be returning to St. Bede Academy to enlighten current senior
level students what future successes potentially lie ahead in their future, thanks to St. Bede. The
Alumni giving back to current students of their past high school might be of interest for your
outlet to cover because not only is this the first time this event has ever taken place, but the
current senior level students at St. Bede Academy get the chance to partake in a LinkedIn
workshop, as well as networking and learning from highly successful St. Bede Academy alumni.
This is a great kick-start for these students as they are approaching graduation from St. Bede
Academy, and about to begin their future endeavors.
If you want more information for St. Bede Academy’s career day please contact me. I’ve also
attached the press release for the event for further information.
Thanks and I hope to hear from you about covering St. Bede Academy’s inaugural career day!
(Intern name)
Alumni Relations Intern
St. Bede Academy
(Intern email)
(815)-223-3140

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Appendix F
Press Release
Monday, Feb. 8, 2017
St. Bede Academy
24. W. US Hwy 6
Peru, Illinois 61354
Contact: (Alumni Relations Intern Name)
Phone: (815)-223-3140
St. Bede Academy Inaugural Career Day
Peru, ILL- St. Bede Academy is hosting their first ever Career Day event. This event will take
place Wednesday, May 8 from 9:30 a.m.-11:30 a.m. in St. Bede Academy’s auditorium. Alumni
of St. Bede Academy will be enlightening current senior level students on their successes thanks
to St. Bede Academy. This will be a networking and developmental opportunity for the current
seniors at St. Bede Academy.
Students will receive the chance to have individual meetings with alumni to learn about
the steps they took to be abundantly successful in their careers. Students also will be able to learn
about what the alumni does for a living and also learn more about the companies the alumni
works for. This will be beneficial to St. Bede Academy’s senior level students as they are
choosing their future higher education institution, and career path. In addition, students will have
the opportunity to sit in on a LinkedIn workshop where they can learn how to properly use
LinkedIn. They will be encouraged to make a profile that day, and add St. Bede Academy to
their “schools attended” section. At this career day event, there will be refreshments available to
attendees.
-more-

21. 21
Alumni interested in partaking in this career day event or wanting further information can
contact (enter alumni relations intern name) at (intern email) or by phone at (815)-223-3140.

22. 22
Appendix G

23. 23
Appendix H
St. Bede Academy
Career Day
 Purpose: The St. Bede Academy will host its first Career Day on Mach 8, 2017. This is
an event whose purposewill be to provide alumni with the chance to educate current
senior students about their careers. It also provides students with the chance to network
with alumni for possible internship opportunities and more. Students will be encouraged
to create LinkedIn pages before graduation and put St. Bede Academy on their LinkedIn
profiles. All attendees will also be able to indulge in light refreshments during the
duration of this event.
 Proposed Date
o March 8, 2017
o St. Bede Academy Auditorium: 9 a.m. – 11 a.m.
o Time of event set-up: 7:00 a.m. - 8:00 a.m.
o Check in for St. Bede Academy alumni who presents: 8:30 a.m.
 Audience:
o The primary audience entails all seniors who are about to graduate. However, the
event is opened to all students of St. Bede Academy, in addition to faculty
members and staff members.
 Number of Attendees
o Roughly 200-250 people
 Hosts
o Two St. Bede Academy staff members will host the event to engage alumni,
students and staff at the beginning of the event.
 Cost of Event for Attendees

24. 24
o Free
 Attire
o Business-casual attire
Agenda of Event
 7:00-8:00:
o Set up tables, chairs, PowerPoint, mics, and food table.
 8:00-8:30:
o St. Bede Academy alumni check-in
o St. Bede Academy alumni sets their tables up
 8:30-8:50:
o Event coordinator explains to everyone how the event will flow and
o Alumni and staff working the event can indulge in food before students
and staff arrive
 9:00-9:20:
o Students, faculty and staff arrive and check-in
o Receives illustrations of where each alumni table will be at
 9:20-9:30:
o The hosts introduce themselves and thanks attendee for coming to the
event, explain the purpose of the event, and encourages them to make
sure they stop by the table that talks about LinkedIn.
 9:30-10:30:
o Students, faculty and staff explore the various tables of their liking.
 10:30-11:00:
o Hosts make an announcement to remind attendees that there are only 30 minutes
left. They will also remind them to stop at the table that talks about LinkedIn to
encourage students to sign up and add St. Bede Academy in their profiles.
o Event ends at 11:00 a.m.

25. 25
Associated Costs
Task Delegations
 Liaison
o Responsible for sending out e-mails and reaching out to St. Bede Academy alumni who would
want to be a part of the Career Day. This includes reaching out to the St. Bede Academy Alumni
Supply Name Amount Price Where Total Price
Technological Auditorium $0
 Microphones
 Tables
 Screen/Projector
2
20
1
$0
$0
$0
Decorations/Utensils $10.06
 Paper Plates
 Plastic Silverware
160
90
$7.22
$2.84
Walmart
Walmart
Food $289.18
 Donuts
 Box of Joe
 Water
 Veggie Tray
 Fruit Tray
 Cheese & Cracker tray
9 dozen
5
3
2
2
3
$107.50
$96.75
$9.68
$21.50
$21.50
$32.25
Dunkin Donuts
Dunkin Donuts
Walmart
Walmart
Walmart
Walmart
Promotional $268.75
 Flyers
 Radio
 Newspaper Ad
1
3
1
$0
$268.75
$0
Social Media, email,
newsletter
100.9FM, 103.9FM,
1001.FM
News Tribune
LaSalle
Total of all
$567.99

26. 26
Association, using the alumni contact list, and social media to reach out and inform St. Bede
Academy alumni of the event. In addition, the liaison will be the only person who contacts
alumni to maintain consistency.
o Confirmed attendance must be solidified by February 10, 2017.
 Set-up
o These people are responsible for setting up tables and chairs according to the illustration of how
the event is supposed to look.
 Auditorium Necessities
o Mics, podium if necessary, and screen for PowerPoint
 Food/Utensils/Decorations
o This person is responsible for getting all of the food items (donuts, fruit and veggie trays, bottled
water and box of Joe)
o Also responsible for getting all of the utensils (plates, plastic silverware, balloons, table cloths)
o Must save all receipts and give them to whoever is over the budget.
 Budget
o This person is responsible for collecting all receipts and documenting the expenses used for the
event.
o Must ensure it does not exceed the proposed budget.
 Create Flyers
o This person is responsible for developing a formal flyer to send out to alumni and media in e-
mails, newsletters and via social media. Once flyer is approved, send to the Liaison.
o Flyer must be completed by February 8, 2017.
 Creating PowerPoint
o This person must develop the PowerPoint for the event. Must be professional, which entails
proper transitions, and is neat, clean, concise, and correct. This can simply be a welcome
PowerPoint.
o The PowerPoint must be completed by February 22, 2017.
 Creating the outline for event
o This person (event coordinator) is responsible for creating a very detailed and thorough outline
of what needs to be done during the day of the event and delegate necessary tasks. In addition,
this person is also responsible for creating an illustration of where each St. Bede Academy
alumni’s table will be at during the event so that students can select which table they would like
to visit first.
o The outline of the event must be completed by February 22, 2017.
 Contact Media
o This person is responsible for contacting/pitching to the News Tribune La Salle and radio ads
(100.9FM, 103.9FM, 100.1FM) to attend out event in hopes of being in the paper.
o Must reach out by January 10, 2017.
 Photography
o Reach out the yearbook club and ask them to take pictures during the event.
o Must reach out by February 29, 2017.

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Appendix I
St. Bede Academy
Coffee Day
 Purpose
o This plan includes the strategies to be used to accomplish primary engagement goals identified
by World Edge for St. Bede Academy. The purpose of this document is to assist the event
organizers in effectively executing this event in order to promote the school and engagement
with target publics.
 Event Description
o Coffee Day will be held in Peru, Illinois, at a local Starbucks coffee shop. Guests will include
recent alumni who are home during Christmas break. This will benefit alumni to stay connected
with St. Bede Academy in an informal, relaxed setting. St. Bede Academy will supply coffee and
refreshments for alumni. Attending Alumni will be given t-shirts.
 Date
o Saturday, December 16, 2016
o Starbucks in Peru, Illinois.
o 9:30 a.m. – 12 p.m.
o Time of event set-up: 8:45 a.m. – 9:30 a.m.
 Audience
o The primary audience entails all recent and previous graduates of St. Bede Academy.
 Number of Attendees
o 8-12 people
 Hosts
o St. Bede Academy one member of staff and alumni relations intern

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 Cost of Event for Attendees
o Free
 Attire
o Casual attire
Agenda of Event
 8:45 a.m. - 9:30 a.m.
o Alumni Relations Intern and staff arrive at Starbucks and reorganize tables and chairs if need be.
 9:30 a.m.
o Official start of event
 9:30 a.m. -10:00 a.m.
o Guests arrive
o Gather coffee orders
o Place order
 10:00 a.m. - 11:00 a.m.
o Entertainment of guests and sharing high school memories
 11: 00 a.m. - 12:00 p.m.
o Give out Coffee Day 2016 t-shirts, receive new updated contact information of attending alumni.
Educate guests on the importance of being connected to St. Bede Academy.
 12:00 p.m.
o Official end of event
 12:00 p.m. -12:15pm
o Assist in clean-up of event.
Associated Costs
Supply Amount Price

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T-shirts 12 $267.75
Coffee 12 47.30
Task Delegations
 Liaison
o Responsible for sending out e-mails and reaching out to St. Bede Academy alumni about Coffee
Day event. This includes reaching out to the St. Bede Academy Alumni Association, using the
alumni contact list, and social media to reach out and inform St. Bede Academy alumni of the
event. In addition, the liaison will be the only person who contacts alumni to maintain
consistency.
 Set-up/Take Down
o These people are responsible for arriving early to Starbucks, talking to management and setting
up tables and chairs if need be.
o After event end returning chairs and tables back to their original location if need be.
 Food/ T-Shirts
o Taking orders of guests
o Responsible for creating order for group
o Must save all receipts and give them to whoever is over the budget.
o Responsible for giving out t-shirts
 Budget
o This person is responsible for collecting all receipts and documenting the expenses used for the
event
o Must ensure it does not exceed the proposed budget.
 Creating the Outline for Event
o This person (event coordinator) is responsible for creating a very detailed and thorough outline
of what needs to be done during the day of the event and delegate necessary tasks.
o The outline of this event must be completed by December 12, 2016.

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Coffee Day T-Shirts