My Pe

1. Opening Video
Duct Tape SOCIALNOMICS
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2. You Created Your New Video …
Now What?
presented by Bill Goldsmith Productions…
A Video Strategy, Marketing & Communications
Partner
copywrite 2011 bill goldsmith productions
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3. The single biggest problem with communication is
the illusion that it has taken place.
George Bernard Shaw
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4. Video Centric Future !
Here are some moves going on
amongst the GIANTS in the technology
industry:
Cisco : Purchased WEBEX in 2007 for 3.2b
Google: Closes deal YESTERDAY on Motorola $12.5
B
Microsoft: 350 M Windows 7 devices shipped in 2012
Apple: At $ 183 B the most valuable Brand in history
Steve Ballmer: “Our new plan is to open new Microsoft
stores next to or near existing Apple Stores” 4

5. Why Videos?
CISCO predicts that
*by 2015 Internet video will account for
over 62 percent of consumer Internet
traffic.
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6. • Cisco Video
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7. Why Video?
*It would take over 5 years to watch the amount
of video that will cross global IP networks
every second in 2015. Every second, 1 million
minutes of video content will cross the
network in 2015.
*Internet B to B video is now 40 percent of
consumer Internet traffic, and will reach 62
percent by the end of 2015, not including the
amount of video exchanged through P2P
file sharing.
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8. Why Video?
*YOU TUBE is #3 behind GOOGLE and
FACEBOOK as a Search Engine (alexa.com)
* Amongst rumors that Google and Facebook
are talking, Microsoft purchased Skype for
$8.5 billion in May 2011.
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9. Why Video
Ask Yourself:
Where are you in the mix of using
Video Marketing as an impactful strategy in
your business?
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10. Marketing with Video
• Web site welcome page
• Video Email push message to data base
• Video Blog to everyone
• Video in Constant Contact Newsletter
• LINKEDIN
• Facebook
• You Tube
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11. Adding Video to Your Marketing
tool box
Increases your Power, Influence and Attraction
• Inspire response within 48hrs 80% of the time
(Jupiter Research)
• Offers a return of 280% higher than traditional
direct email. (Gartner Research)
• Increases Average Dollar Sale ( Forrester Research)
• Increase Referral Potential ( Duct Tape Marketing)
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12. Email & Video… the Perfect Pair
Effective in maintaining existing Relationships:
• 78% customers look forward to email from frequented
business (AOL survey)
• 66% said emails generated in existing relationship formed the
basis for best customer service (AOL survey)
• It’s easier and cheaper to sell to an existing customer (Bain &
Co.)
• Increase the Number of Transactions, more reasons to do
business with you
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13. Dan Caramanico
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14. Video move us
and allow us to feel
Video Creates
EMOTIONAL INTELLIGENCE
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15. 15

16. 7 Keys to Boost Sales through Video Marketing &
Communication
P. E. R. S. O. N. A
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17. #1 PERSONAL
Get in front of YOUR audience
Generate Face Time with you clients
Know, like, trust
CONDUCT BUSINESS WITH EACH OTHER
Referral Marketing
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18. #2 ENGAGE
Emotions move people, gets
them engaged & enrolled
Create Heart Share and Mind
Share
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19. #3 REAL
Communicating your Sincerity
and Passion
You become Reachable,
Expressive, Authentic &
Likeable
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20. #4 SAVVY
*Leading edge technology
and you are using it to deliver
your thought leadership
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21. #5 O-WOW! Aha Moment
effect that gets ATTENTION
Unique Differentiator allows you to stand out
from the crowd
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22. #6 Non-verbal communication
55% non-verbal ( email))))))))))))))
38% vocal ( Phone)
7% verbal ( Face to Face)
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23. #7 AUDITORY
VISUAL
KINESTHETIC
You are accessing different
Learning Modalities
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24. 7 Keys to Boost Sales through Video Marketing &
Communication
• Personal - get in front of your audience
• Engage – emotions move, engage and enroll
• Real – communicating your sincerity and passion
• Savvy – cutting edge technology and you are using it
• O-WOW effect gets attention
• Non-verbal communication (55% non-verbal-38%
vocal-7% verbal)
• A as in V-A-K
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25. REMEMBER
Videos are
PERSONAL…
POWERFUL…
and it gets you FACE-to-FACE
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26. Tom's Help Desk
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27. The Magic of Three™
-the secret formula-
To Boost Your Sales, Video Marketing Tactics
Rules Of The Game
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28. The Magic of Three™
-the secret formula-
2. Strategy And Structure
- You need an over aching strategy & a plan of
what you want to communicate, and how
often
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29. The Magic of Three™
-the secret formula-
2. Consistency
-You’ve got to be consistent
-Marketing is a Process
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30. The Magic of Three™
-the secret formula-
2.Accessibility
- Video gives ACCESS to you
- You become REAL and REACHABLE
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31. If you had to reduce it down to one
sentence…..
Connect
Communicate
Collaborate
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32. The "expert" takes sole credit for an accidental
spark of genius. The genius admits the accident
and thanks others for their help.
THANK YOU !
QUESTIONS ?

33. Bill Borton Web site Conversation
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34. Meet Michael Goldberg
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35. Web site app for JW PEPPER
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36. Richard Townhill PRO Video SONY
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37. Essential Shift De Yarrison
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38. Bally Ribbon Mill Trade Show invitatio
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39. Hello Again
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