1. How to Achieve a Content Sophistication
Match For Your Audience
ATOMIC REACH AUDIENCE ENGAGER
© Atomic Reach 2013
1

2. DEFINING SOPHISTICATION MATCH
We know how HARD it is to grab your audience’s attention.
To create high-quality content that engages readers, you must make
sure that it's highly relevant to your audience and specifically tailored
for them.
Using the Atomic Reach Audience Engager, we help you identify critical
opportunities for improvements within your content based on writing
style, sophistication and structure.
One of our metrics, “Content Sophistication”, makes recommendations
on how you can optimize your articles to specific target audiences.
© Atomic Reach 2013
2

3. HOW THIS FEATURE WORKS
There are 2 messages that you will receive when there is a
sophistication mismatch from your target audience: your content is
too complex or too simple. Here are some tips on how to achieve a
sophistication match.
*Don’t worry if you see large paragraphs highlighted. It doesn’t mean that you have the change all
of the text. Sometimes, a few key changes are all you need to optimize your writing.
© Atomic Reach 2013
3

4. IF IT’S TOO COMPLEX…
CONSIDER:
Original draft
LENGTH
The longer the word,
sentence or paragraph, the
more effort the brain has
to expend to comprehend
the ideas. Cut it down
where you can.
LANGUAGE
Use simpler words that
people understand. Avoid
jargon.
© Atomic Reach 2013
4

5. IF IT’S TOO COMPLEX…
Edited version
ORIGINAL
“By developing your
marketing strategies
around your existing
audience and combining
that with data insights, you
can create a theory.”
EDITED
“Data insights help you
create a theory around
your online strategy. ”
ORIGINAL
“But like the data generated by the accelerator, it is only feasible
to harness a small fraction of the total information.”
EDITED
“It's only feasible to harness a small fraction of the data. ”
© Atomic Reach 2013
5

6. IF IT’S TOO SIMPLE…
CONSIDER:
Original draft
LENGTH
Short lines require the
eye to travel too often,
breaking the reader’s
rhythm. Write for an
audience who tends to
read more complex and
thorough content.
Elaborate on main
points, offering full
support of arguments.
© Atomic Reach 2013
6

7. IF IT’S TOO SIMPLE…
CONSIDER:
Edited version
LANGUAGE
Think about who you’re
writing for and use the
correct word choice or
diction.
ORIGINAL
ORIGINAL
“Simply sign up with our Atomic Reach platform, enter your RSS feed,
and tell us about your target audience.”
EDITED
“Simply sign up with our Atomic Reach platform, enter your RSS feed,
and choose the writing style and sophistication for your target
audience.”
“Just like you, we are always looking to
get better and provide better products.”
EDITED
“Just like you, we are always looking to
raise the bar and make improvements
to provide the best user experience
possible. “
© Atomic Reach 2013
7

8. IF IT’S TOO SIMPLE…
CONSIDER:
Original draft
LENGTH
Write for an audience
who reads more
complex and thorough
content. Elaborate on
main points, offering full
support of your
arguments.
LANGUAGE
Think about who you’re
writing for and use the
correct word choice or
diction.
© Atomic Reach 2013
8

9. IF IT’S TOO SIMPLE…
Edited version
ORIGINAL
“Simply sign up with our
Atomic Reach platform,
enter your RSS feed, and
tell us about your target
audience.”
EDITED
“Simply sign up with our
Atomic Reach platform,
enter your RSS feed, and
choose the writing style
and sophistication for
your target audience.”
ORIGINAL
“Just like you, we are always looking to get better and provide
better products.”
EDITED
“Just like you, we are always looking to raise the bar and make
improvements to provide the best user experience possible. “
© Atomic Reach 2013
9

10. If you liked this guide, please share it with your friends!
Have a question? Email us anytime.
info@atomicreach.com
© Atomic Reach 2013
10