Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world. Learn more about our work and how we can help you tell your brand's story and achieve your objectives.

1. LISTENING CAN
CHANGE THE
WORLD.
A M B E D O A U D I O

2. A GROWING AUDIENCE
Podcasts have seen a boom in popularity in recent years. In
2006, 11 percent of Americans age 12 and older had ever
listened to a podcast. In 2019, that number rose to 51
percent - approximately 144 million Americans. And more
and more people are incorporating podcasts into their
routines and continue to turn to them to stay up-to-date
with the news, to be entertained, and to learn. 90 million
listen to a podcast every month, and 62 million listen every
week.
93 percent of those dedicated listeners consume most or all
of the podcast episodes they listen to, even if the episode is
over an hour long.

3. THROUGH WHAT OTHER CHANNEL
CAN YOU HAVE THAT MUCH TIME
TO SHARE YOUR STORY WITH A
CAPTIVE AUDIENCE?
93%

4. While this is a great opportunity for
brands to take advantage of a new
medium to tell their story, there are
challenges to overcome for it to be a
valuable investment:

5. SELECTIVE CONSUMPTION
In our world of content gluttony - with hundreds of
thousands of podcasts, millions (maybe even billions) of
websites, countless YouTube videos, and movies and TV
shows available anytime on streaming services - consumers
have a lot of other options for how to spend their time.
If your podcast sounds formulaic or sounds like you
recorded in a tin can, or doesn't capture the listener's
attention in the first minute or two, they're off to something
else, never to return.
There, too, goes all the time, effort, and resources you
invested into your podcast.

6. THE RIGHT MINDSET
Who is our target audience?
What are our key messages?
What are our objectives?
Consumers have learned to tune out straight
advertisements and promotional content in all media.
Rather than just being hour-long billboards, successful
branded podcasts tap into audio's power for compelling
storytelling and connect with listeners on a human level.
To maximize the return on the investment in a podcast,
three things need to be front-and-center at every step of
the process:
1.
2.
3.

7. BREAKING THROUGH THE
NOISE
If a podcast only lives on Apple Podcasts and Spotify, it'll be
lost in the waves of new episodes published every day and
won't make much of an impact.
With so many ways to connect with consumers - social
media, email, website, YouTube, and more - content like a
podcast needs to be shared in a number of different ways
across the full spectrum of channels in order to build an
audience and drive value back to the brand, whether that's
more customers, more donors, more website traffic, or
however brands define success.

8. We're a creative audio agency that
helps brands strategically leverage
high-quality audio and podcasts to
achieve their business and
communications objectives.
We bring high production quality
to our audio projects and help
brands both large and small
creatively package and share them
through their channels - social
media, email, website, and more -
to achieve results.
AMBEDO AUDIO
IS MORE THAN
A PODCAST
PRODUCTION
STUDIO.

9. At Ambedo Audio, we believe that
audio's power to connect, inform, and
promote is valuable for all brands.
WE BELIEVE THAT LISTENING
CAN CHANGE THE WORLD.

10. At Ambedo Audio, we think
about audio differently.
We partner with our clients to
produce high-quality and
creative podcasts that are pillar
content for a full digital
campaign that repackages and
shares the podcast across all of
a brand's channels to achieve
their business and
communications objectives.
A FULL
DIGITAL
CAMPAIGN
TO DRIVE
VALUE

11. Building on a strong creative
strategy developed in
partnership with our clients,
our team produces podcasts
that tell our clients' stories in a
compelling and engaging way
and stand out for the high
production quality we bring to
every project.
CREATIVITY
AND
QUALITY

12. We create a show homepage
and SEO-optimized landing
pages to drive web traffic,
audiograms and paid social
advertising to drive social
engagement, email campaigns
that drive subscribers, and
direct outreach to guests and
interviewees to get them to
amplify the podcast to their
own audience and convert - all
essential components of a
long-term campaign that
drives value back to the brand.
BUILDING
AN
AUDIENCE

13. In the 21st century, data is
power.
Throughout the campaign, we
measure the audience and
engagement for the podcast
across all channels and
continue to adjust in real-time
to maximize the value and
achieve objectives.
ANALYTICS-
DRIVEN
SUCCESS

14. Our Competitive Advantages
NIMBLENESS
We're not siloed into specific industries or organization types. We're able to tell an
engaging story and drive results no matter the messages, audience, or objectives.
CREATIVITY
We don't just apply a formulaic approach. We think boldly and don't hold back on bringing
the most creative ideas to our projects.
THOUGHT LEADERSHIP
We're committed to stay at the forefront of the podcast industry and drive innovation.
LONG-TERM
We don't just bump short-term spikes. We commit to working with our clients over the long
term to capitalize on the full potential of the podcasts we produce with them.
PARTNERSHIPS
We partner with other agencies and vendors to ensure that experts are engaged at every
stage of the process.

15. DON'T PAY FOR HOURS.
INVEST IN VALUE.
Creativity doesn't happen on a consistent timetable.
You should only pay for the final product and the value it
drives back to you, rather than the amount of time it took to
create it.
Rather than a billable hours approach, we assign a point
amount to each service for the value it drives. Then, there is
a price per point that is consistent for each project, yet is
flexible enough to be affordable for both large Fortune 500
companies and small local nonprofits.

16. WHAT WE OFFER
We offer two production & promotion packages that have
standardized services that are flexible enough to be tailored
to the specific needs and objectives of each client project.
We also offer a monthly consulting retainer for brands that
already have a podcast series but are looking to take it to
the next level.
Our value-based pricing model allows us to focus on what
really matters: consistently producing the highest quality,
most creative content and effectively leveraging it across a
brand's channels to help it grow.

17. Creative strategy
Momentum campaign (either monthly or weekly)
Episode production (either monthly or weekly)
Graphic design
Hosting via LibsynPRO
Publishing to Apple Podcast, Spotify, and other platforms
Music & sound design
Mixing & mastering
Show homepage
4 audiograms per month
SEO
Teaser & reminder email campaign per episode
Relationship management - direct outreach to guests to get them to share and
convert
Monthly analytics reports & GamePlan
BASIC PRODUCTION & PROMOTION PACAKAGE
PREMIUM PRODUCTION & PROMOTION PACAKAGE
Video production
Episode landing pages
Paid social advertising
Infographics
Teaser & reminder email campaign with audiograms for each episode
On top of what's included in our Basic package, our Premium package includes:

18. If you already have a podcast,
Ambedo Audio can be a trusted
adviser to you and your team,
bringing expert advice learned
from experience to help
streamline, optimize, and
maximize the value you receive
from the process.
Through our podcast consulting
package, we help brands with
existing podcasts in the
following areas:
PODCAST CONSULTING
MONTHLY RETAINER
Strategy development
Equipment
Technology
Recording
Editing
Publishing
Promotion
Growth

19. LISTEN FOR YOURSELF
Listen to the trailer
for Ambedo Audio:
Listening Can
Change the World
our three-part
series on the value
of audio and our
approach to our
work:

20. LET'S START THE CONVERSATION.
W W W . A M B E D O A U D I O . C O M
Interested in discussing how
Ambedo Audio can help your
brand tell its story and grow?
Learn more at:
www.ambedoaudio.com.
For business inquiries, email:
Brady Hummel
Founder & Principal
Ambedo Audio
brady@ambedoaudio.com