Copyright Licensing Contact Us for Intellectual Property Services BananaIP Counsels Regd Office No.40,3rd Main Road,JC Industrial Estate, Kanakapura Road,Bangalore – 560 062. Email: contact@bananaip.com Telephone: +91-80-26860414 /24/34

1. Copyright Licensing
Sandeep Hegde M.,
www.bananaip.com
27-05-2014 1Copyright- BananaIP, 2012

2. Licensing Fundas!
• Parties- Licensor and Licensee
(and Facilitator)
• Licensed Property
• Permission to exploit certain rights
• For a Fixed Period
• No transfer of Ownership
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3. Licensing Opportunities
Copyright Owner
Television
Channels
Merchandising
Home
Entertainment
Theatrical
VOD and
Airborne
Internet/Mobile
Digital
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In Film/Out Film
Branding
Remake
Rights

4. Television Licensing
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5. Platforms of Exploitation
• Pay TV- Satellite, Cable, Terrestrial
• FTA TV- Satellite, Cable, Terrestrial
• Local Cable TV
• (S/I) VOD- Satellite, Cable, DTH, Internet
• Pay Per View
• Internet
• Mobile
• Linear/ Non-Linear
• Websites, YouTube and others
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6. Agreement Clauses
• Clearly define
– Licensed Products
– Programs
– Platforms
– Term
– Territory
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7. Agreement Clauses
Grant of License
– Nature of License
– Restrictions on grant
– YouTube Rights
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8. Agreement Clauses
• Consideration
– Fixed Fee
– Minimum Guarantee
– Running Royalty
– Combination of the above
• Logs and Reports
• Payment Schedule
• Audit Clause
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9. Agreement Clauses
• Term, Termination and Renewal
– Term
– Termination
• By Mutual Consent
• By Breach- Unilateral
• By Convenience
– Renewal
– Post Termination Obligations
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10. Agreement Clauses
• Warranties
• Indemnity- Liquidated Damages
• Intellectual Property
• Confidentiality
• Dispute Resolution
• Miscellaneous Clauses
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11. Digital Exploitation
• Full Film/Program, Video Songs/Clips, Audio
Songs/Clips, Images
• Internet and Mobile
• Distribution; Derivative Works- ringtones,
wallpapers, games; Streaming; VOD; Rental
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12. Merchandising
• In Film/Out Film Branding
• Direct Merchandising
• Cobranded Merchandising
• Publishing
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13. Crucial Points
• Licensed Materials and Licensed Products
• Royalty on Gross/Net Sales
• Development, Quality Control
• Marking and Notices
• Confidentiality
• Intellectual Property
• Non-Compete
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14. Brand Merchandising
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15. Advantages
• Better Brand Visibility
• Promotion and Marketing
• Protection Strategies
• Royalties
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16. Be Mindful of the Following..
• Restrict the Rights
• Manner of Usage
• Strict Quality Control
• No Transfer of IP
• Registration
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17. Some Useful Forums
• Licensing Industry Merchandisers’Association
(LIMA)- http://www.licensing.org/
• FICCI Frames- http://www.ficci-frames.com/
• Licensing Executives Society-
http://www.lesi.org/
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19. Thank you…
www.bananaip.com
www.bananaip.com/sinapse-blog
Email: contact@bananaip.com
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