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Job Growth  Through Community Branding Place Branding Training
Objective ,[object Object],[object Object],[object Object],[object Object]
A Brand is NOT ,[object Object],[object Object],[object Object],[object Object]
A Brand IS ,[object Object],[object Object]
Only Two Possible Outcomes ,[object Object],[object Object],[object Object]
A Successful Brand IS ,[object Object],[object Object],[object Object],[object Object]
Community Image ,[object Object],[object Object],[object Object],[object Object]
Community Identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feature versus Benefit ,[object Object],[object Object]
POP QUIZZ Feature or Benefit? Labor pool of 5.8 million workers. Feature or Benefit? Ranks 3rd in the nation for manufacturing employment. Feature or Benefit? Within a day’s drive of 60% of the population. Feature or Benefit? Access to professional sports events.
ALL ARE FEATURES Choice of top talent to meet your personnel requirements. Labor pool of 5.8 million workers. World-class supply chain support to help you be more efficient and effective. Ranks 3rd in the nation for manufacturing employment. Cost effective access to the most profitable markets in North America. Within a day’s drive of 60% of the population. Range of outside of work activities to ensure employee satisfaction. Access to professional sports events.
How Do You Build a Community Brand?
Focus on the Four W’s WHO WHAT WHEN WHERE
Who - Definition ,[object Object],[object Object]
Who - Example ,[object Object],[object Object],[object Object],[object Object]
What ,[object Object],[object Object],[object Object]
What - Example ,[object Object],[object Object],[object Object]
When ,[object Object]
Where ,[object Object],[object Object]
Online is Now Mandatory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is Experimental ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is Free ,[object Object],[object Object]
Other Typical Touch Points (not an exhaustive list) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Review ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommended Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 10. POP QUIZZ Feature or Benefit? Labor pool of 5.8 million workers. Feature or Benefit? Ranks 3rd in the nation for manufacturing employment. Feature or Benefit? Within a day’s drive of 60% of the population. Feature or Benefit? Access to professional sports events.
  • 11. ALL ARE FEATURES Choice of top talent to meet your personnel requirements. Labor pool of 5.8 million workers. World-class supply chain support to help you be more efficient and effective. Ranks 3rd in the nation for manufacturing employment. Cost effective access to the most profitable markets in North America. Within a day’s drive of 60% of the population. Range of outside of work activities to ensure employee satisfaction. Access to professional sports events.
  • 12. How Do You Build a Community Brand?
  • 13. Focus on the Four W’s WHO WHAT WHEN WHERE
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