This presentation reviews all that is being said about Graph Search and what it means for Facebook users as well as businesses on Facebook. Read on to know how Graph search can be a breakthrough in enhancing your Facebook experience!
2. 3 Pillars of Facebook
According to Mark Zuckerberg, there are few pillars of Facebook
that define a user’s experience on Facebook -
News feed
Shows a user’s friends activities
Timeline
Where each person can share whatever
they want with whomever they want
And Now - Graph Search
Expected to be the third pillar.
3. Why Graph Search?
Tom Stocky, product director at Facebook, goes on to
prove the relevance of graph search by giving some
practical examples.
According to him people want to make searches like –
Photos of two people together
Find all friends in a city he is planning to visit
Friends who have been to a Restaurant he is planning
to visit
4. High Hopes from Graph Search!
Tom Stocky is highly optimistic about the impact graph search will
have in improving the experience of Facebook users
5. Implication of Graph Search for
Businesses
Just like Facebook users, businesses on
Facebook will also be able to extract more
value with the graph search feature
Graph search gives them advanced
targeting option thanks to the kind of search
combination possible!
6. Graph Search Example
The following search helps find leads at a specific location, which
have shown interest in our company and also are likely to belong
to the marketing domain.
7. Verdict On Graph Search
The Graph search has been received with mixed feelings
On one side the marketers and users had been waiting for this
feature with excitement as it lets them explore and do more on
Facebook
On the other side some popular tech bloggers have written a
lot about how this feature is going to compromise the privacy
of Facebook users
However most of these fears are baseless as a user’s info being
shown in a search result are subject to his/her privacy settings
Based on the above analysis and the zeal with which Graph
Search has been received, BrandAppZ gives thumbs up to
Graph Search!
What’s Your Call on Facebook Graph Search?