(4) Espresso Shots of Business Wisdom
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Episode #4 of ESPRESSO SHOTS OF BUSINESS WISDOM shares some thoughts on why advertising is not always the answer to driving sales. For more business tid-bits, peruse my blog: brandautopsy.typepad.com. Or, visit my website to learn more about me ... www.brandautopsy.com
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(4) Espresso Shots of Business Wisdom
- 1. Espresso Shots of Business Wisdom John Moore E P I S O D E #4
- 3. Sales are down. What should we do?
- 5. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
- 9. 76% of consumers believe companies are UNTRUTHFUL in their advertising. SOURCE: Bold Mouth’s “Perception, Practices and Ethics” report (2006)
- 10. Still have to be REMARKABLE to get remarked about.
- 12. doing and being rather than saying
- 13. DO what they do
- 14. DO what they do BE who they are
- 16. Actions Speak Louder than Advertising Espresso Shots of Business Wisdom
- 17. Where would you spend dollars to focus more on being and doing rather than saying?
- 18. brandautopsy.typepad.com Or … simply ‘google’ “Brand Autopsy”