Consumers have moved from "the web" to spend their time with digital ecosystems. These ecosystems are generating immense amounts of data that are fertile ground for branded storytelling and consumer engagement. What does it take, and what are the key elements to win in digital ecosystems? How do brands and agencies have to adapt stem branded innovation? We will address these and other questions, showing how creativity and balls (not science) are key to win in digital ecosystems.

1. BALLS. BRANDS. STORIES.
Winning in the
Hyper Digital Age
Digital Strategy Innovation Summit
New York, 21 March 2013
Nuno Santos - BrandEmotivity

2. 1 Where are the balls going?

3. Storage Capacity
Processing Power
$ Data Communications
Sensors
Energy Consumption
3

4. Clouds of data and information
4

5. The internet of many things
5

6. The internet of many things
6 to 1 By 2020,
connected devices will
reach 50 billion,
by 2020 outnumbering people by
six to one
6

7. data everywhere
data
7

8. data everywhere
Accelerometer
4 mm wide
Gyroscope
1 mm thick
Compass
2,000 measurements per second - Low Energy
8

9. data everywhere
9

10. Forget insights - Welcome to Context
Context
Insights
Information
Data
10

11. The “invisible” computer
11

12. Clouds
of Connected Devices
Cimple to interact,
generating Data
allowing for Context
12

13. At BrandEmotivity we call it
The HyperDigital
age
13

14. 2 Brands have never
been more important

15. Sensors generating and communicating data
Connected Equipment
with sensors
generating data
Sensors Data Algorithms, Data
processing
and Analysis
Mobile as the hub
Communications
of interaction and
communication
15

16. 16

17. 17

18. 18

19. 19

20. Congratulations,
Your 3rd drive today reached a
maximum speed of 150 km/h, with a
club face angle of 14 degrees....
20

21. ... boring...
21

22. Lets add Brands
Storytelling brings
BRANDS meaning to Technology
22

23. Is there a Tiger in you?
23

24. 24

25. Congratulations,
Your 3rd drive today was faster than
Tiger Woods’ drive on the 13th hole of
the final round of Augusta in 2011.
25

26. Data powered Branded Storytelling
Storytelling brings
BRANDS meaning to Technology
Connected Devices
with sensors
generating data
Sensors Data Contextual data
combined with
algorithms
Mobile as the hub
Communications
of interaction and
communication
26

27. The HyperDigital age
is all about
Data Powered Storytelling
27

28. Winning in the
3 HyperDigital Age

29. Action #1
Accept it. You have nowhere to hyde.
29

30. Action #2
Define a new play-field.
They have already eaten your breakfast.
Apple Google Amazon Nike Starbucks Tesco
Barnes
Microsoft Yahoo Adidas Costa Waitrose
& Noble
Nokia Microsoft Borders Asics Local Asda
30

31. Action #3
Innovate. Innovate. Innovate.
Start from the Brand, not the Product.
Devices
Branded
Innovation
Data Stories
© BrandEmotivity 31

32. Action #4
Break the walls. End the fiefdoms. Converge.
Your competitors will.
R&D Marketing Technology
Responsible for product Responsible for Creating Responsible for Data
innovation Stories around Products Systems and CRM Systems
32

33. Action #5
Boardrooms are full of good excuses.
You can only Win if you have the Guts.
33

34. Thank you
Nuno Santos
Global Managing Partner
nuno.santos@brandemotivity.com
London • Paris • Singapore • Shanghai