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The little red book
- 1. BrandSut raı www.brand-sutra.com
- 2. B r a nd S ut a ı r A Strategic Branding Agency
- 3. B r a nd S ut a ı r What is Branding?
- 4. B r a nd S ut a ı r But first what is a Brand?
- 5. B r a nd S ut a ı r A brand is not a logo identity or a product
- 6. B r a nd S ut a ı r [ A Brand is a person’s feelings ] towards a product, service or an organization
- 7. B r a nd S ut a ı r Branding is a process of communicating desired perception towards a Product Service or an organization.
- 8. B r a nd S ut a ı r Brand will become the most powerful strategic tool since the spreadsheet.
- 9. B r a nd S ut a ı r In most companies creativity is separated by strategy with a large gap.
- 10. B r a nd S ut a ı r When both work together they build Charismatic Brands.
- 11. B r a nd S ut a ı r [ A Charismatic Brand is a product, service or an organization for which people believe there is no substitute. ]
- 12. B r a nd S ut a ı r Any Brand can be Charismatic.
- 13. B r a nd S ut a ı r EVEN YOURS.
- 14. Our 3 disciplines of Brand-Building
- 15. B r a nd S ut a ı r 1 :DIFFERENCIATE
- 16. B r a nd S ut a ı r We are hardwired to do only what’s different.
- 17. B r a nd S ut a ı r 2 : INNOVATE
- 18. B r a nd S ut a ı r Our Mantra We Zig Zag
- 19. B r a nd S ut a ı r 3 : VALIDATE
- 20. B r a nd S ut a ı r [ Validation means bringing the audience into the creative process. ]
- 21. B r a nd S ut a ı r The old communication model was a monologue. SENDER MESSAGE RECEIVER
- 22. B r a nd S ut a ı r We believe in a dialogue. SENDER MESSAGE RECEIVER
- 23. The BrandSutra hires and collaborates with best-of-breed to help develop and steward your brand BrandSut raı CLIENT
- 24. What we do Research Brand Strategy Brand Architecture Content Development Visual identity design Environmental Branding Digital Strategy Social Media Strategy Information Architecture
- 25. BrandSut raı www.brand-sutra.com