We analyzed BrandYourself.com user data to determine the 5 most common types of negative Google search results that could ruin your reputation - and what you can do about them.

1. 5 Google results that could
ruin your Reputation
@BRANDYOURSELF

2. most common
negativegoogle
search results5Based on a Survey of BrandYourself Users

3. Negative press mentions41%

4. info about an arrest19%

5. negative online reviews18%

6. libelous blog post10%

7. REVenge porn/negative images10%

8. So, what are
your options?

9. delete what you can1

10. try to get it taken down2

11. FIND OUT WHO OWNS THE CONTENT
DOMAIN OWNER (WHO.IS)
HOSTING PROVIDER (WHO.IS)
SEND A POLITE, WELL-­‐THOUGHT OUT EMAIL
KEEP IN MIND:
THEY DON’T HAVE TO TAKE IT DOWN
THE RESULT CAN STILL LIVE ONLINE
YOUR BEST BET FOR GETTING IT TAKEN DOWN

12. FILE A COMPLAINT WITH GOOGLE3

13. support.google.com/legal

14. file a dmca takedown4

15. YOU MUST BE THE COPYRIGHT OWNER -­‐ AND
BE ABLE TO PROVE IT
DOCUMENT THE ISSUE
THERE ARE PLENTY OF TEMPLATES/FILING
SERVICES
FIND OUT WHO HOSTS THE SITE
FILE THE COMPLAINT
here’s what you need to do

16. So what can you do
about negative online
reviews showing up
for your name?

17. why is this person
writing the review
about me?
“

18. respond accordingly5

19. It’s all in the approach…
If you know who the person is, respond offline
If it is the right site, respond online
If it’s not the right site, do not respond

20. Should I respond Online?
• Ripoff Report
• Pissed Consumer
• Negative Forums
• Yelp
• Google Review
• Yahoo Local
• Industry Sites
YES, but the right way At Your Own Risk

21. the best way to handle
negative search results
is to build a positive,
relevant online presence
“

22. BUILDING A POSITIVE ONLINE
PRESENCE IS A 3-­‐STEP PROCESS
CREATE OPTIMIZE UPDATE

23. STEP ONE
BUILD HIGH-­‐QUALITY WEBSITES
& PROFESSIONAL PROFILES

24. YOUR WEBSITE SHOULD BE A CENTRAL HUB
FOR INFO ABOUT YOU:
Bio & ‘About Me’ section
Relevant experience & accomplishments
Contact info & best way to reach you
Press, Awards, Accolades, etc.
Interests, hobbies, organizations, etc.

25. GET ON THE RIGHT SOCIAL NETWORKS FOR
YOUR INDUSTRY

26. STEP TWO
OPTIMIZE YOUR SITES & PROFILES
TO RANK WELL IN SEARCH
ENGINES FOR YOUR NAME

27. Search Engine Optimization
is the process of creating or
improving content to make sure it
shows up as high as possible for a
specific keyword: YOUR NAME
“

28. SEO BASICS: FACTORS TO UNDERSTAND
ON-­‐PAGE FACTORS
Architecture/ Structure
Keyword/Content
Relevancy: Keep it active
OFF-­‐PAGE FACTORS
Links
Social Sharing

29. STEP THREE
CREATE, MAINTAIN & PROMOTE
CONTENT OVER TIME

30. negative results take more
time than dealing with
your average situation
“

31. HOW BRANDYOURSELF CAN HELP
CONCIERGE SERVICE
HEADSTART SERVICEDIY Tool
Manage your online
presence yourself with
our online tools
We do everything: build, update
& manage your websites &
profiles over time
We build you the websites
& profiles you need then
give you the plan & tools to
manage them over time
two payments of$599free/ $99per year from $399per month
NEED IMMEDIATE HELP? CALL US AT 646-­‐863-­‐8226

32. BrandYourself.com
@brandyourself
FREE PERSONAL
BRANDING SESSION:
bit.ly/1C9ZVAn