AI undoubtedly has the potential to unlock a paradigmatic shift in the way that humans live, work and love in the world we call home. But is enough attention being payed to the ethical considerations companies and brands need to make in the face of such a brave new world? So much of the narrative around AI is focused around ‘how we can’ as opposed to asking the much bigger questions of whether we even should. Kristal's talk provided insight into the way Virgin Trains are assessing the potential impact of AI on its work force and customers and why ‘Doing the Right Thing’ is just as important as getting it done for the company.

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Will Robots Destroy Us
All?
Kristal Ireland
Head of Ecommerce and Technology
@kristalsmile

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“AI is the study of man-made computational
devices and systems which can be made to act
in a manner which we would be inclined to call
intelligent”
Professor Istvan S. N. Berkeley of
University of Louisiana at Lafayette
AI

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AI – The New Paradigm?

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VS

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A Problematic Opportunity?
“65% of organisations say they view
technological disruption as an
opportunity rather than a threat”
*KPMG 2017 CEO Outlook Survey

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“Forrester estimates that by 2027 the US
economy will lose 17% of jobs to robotics but
will create 10%. The net loss of 7% is equal to
the job losses experienced in the Great
Depression of the last century”
A Problematic Opportunity?

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“Machines were, it may
be said, the weapon
employed by the
capitalists to quell the
revolt of specialized
labour” – Karl Marx

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Adapt Or Die?
“What we see is that about a sixth of the core
skills of our workforce will need to be different
in about three years from what they are today.
That’s a massive volume shift.”
– Telstra Group Executive of HR

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The Drum Sysomos Market Insight Report

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1. What is the art of the possible with digital technology?
2. What skills and capabilities are needed in your organisation in the next 2-5 years?
3. Which organizational models best achieve integration of human and intelligent
automation?
4. What is the moral and ethical framework that leaders wish to work within in
relation to workplace displacement, transition and replacement?
5. How can the existing (human) workforce expand the shape of it’s current role to
provide value-added services beyond the scope of bots?
6. How can organizations redesign their current job profiles to attract, retain and
absorb future talent with advanced technological skills?
Key Questions That Will Shape The Workforce

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Are we going to let the future
happen to us or are we going
to steer towards a preferable
future?

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“Alphabet, could have
perfectly good intentions
but still “produce
something evil by
accident”—including,
possibly, “a fleet of
artificial intelligence-
enhanced robots capable
of destroying mankind.”

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@AI4ALL

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