The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
48. “Through automation, we’re
providing customers with 12
times the corporate earnings
stories as before, including for
a lot of very small companies
that never received much
attention,” said Lisa Gibbs, our
global business editor.
58. • AI and machine learning
•How to talk clients into signing off
AGENDA
59.
60.
61.
62. Journalists Consulting Board
managing journalistfeedback onpress materials, content
ideas,pitches, press invitations, media centres etc.
We anonymise the clients when sending content to
them to review. experts
92. At Kernel, our primary aim is to
develop technologies to
understand and treat neurological
diseases in new and exciting ways.
We will then interpret the brain’s
complex workings in order to create
applications towards cognitive
enhancement.
93.
94.
95. The global hearing aids market was valued at
USD 4.5 billion in 2015 and is projected to grow
with a CAGR of 4.3% over the forecast period.
96. There are about 3 million people worldwide
with pacemakers, and each year 600 000
pacemakers are implanted.
97. We run the risk of not
adopting life saving and
changing technologies
98. Online marketing skills will
play a crucial roll in the
advancement of
technology, human and
wellness.
99.
100.
101.
102. In the US, 1 in 2 women and 1 in 3 men will develop
cancer in their lifetime. Now, a similar rate has been
reported in the UK, with a new study published in
the British Journal of Cancer claiming 1 in 2 men and
women will be diagnosed with the disease at some
point in their lives.
103.
104. The future of Google health results
should aim to be intelligent not just
efficient
106. So it might be far healthier if the first
result looked more like this….
107.
108.
109. A doctor says: Yes, a
Fitbit really can track
your emotional ups and
downs. "We've known for
decades
that stressful experiences
can cause a jump in heart
rate