This document provides tips and strategies for getting links and influencing people in order to be successful. It emphasizes pitching ideas using questions, using simple language to sound smart, giving surveys to people who care about the topic, citing sources, playing to people's egos, and learning from past outreach mistakes to improve future efforts. The overall message is that people can be predicted and trained, and success relies on effectively engaging with others.

1. 䠀伀圀 吀伀 䴀䄀䬀䔀 䘀刀䤀䔀一䐀匀 䄀一䐀 䤀一䘀䰀唀䔀一䌀䔀 倀䔀伀倀䰀䔀 䜀䔀吀 䰀䤀一䬀匀
眀椀琀栀 䬀椀爀猀琀礀 䠀甀氀猀攀 昀爀漀洀 䴀愀渀礀洀椀渀搀猀

2. HOW TO MAKE FRIENDS AND INFLUENCE PEOPLE
GET LINKS.

3. Kirsty Hulse @kirsty_hulse
Founder @manym1nd5
I really really really love links

4. Clients say no to our ideas
We can’t get good data
Experts won’t collaborate
Our emails don’t get replies
We get coverage but not links

5. WE RELY ON PEOPLE, AND PEOPLE CAN BE
PREDICTED AND TRAINED

6. CLIENTS THAT SAY YES TO IDEAS

7. http://www.fastcompany.com/3052242/how-to-be-a-success-at-everything/the-secret-to-sounding-smart-using-simple-language
QUIT THE
JARGON

8. PITCH SOMETHING INSANE
+ =

9. PITCH IDEAS
USING
QUESTIONS

10. GOOD, AFFORDABLE DATA

11. POLLFISH ARE AWESOME
REALLY AWESOMELIKE, I DON’T EVEN REALLY WANT TO BE TELLING YOU THIS AWESOME

12. GIVE YOUR SURVEYS TO PEOPLE
WHO CARE

13. EXPERT OPINION AND QUOTES

14. 0
2
4
6
8
10
12
14
16
11/04/2016 12/04/2016 13/04/2016 14/04/2016 15/04/2016 16/04/2016 17/04/2016 18/04/2016
EMAIL RESPONSES

15. AMAZON NEW RELEASES
IS A GOLDMINE

17. NOT SHITTY OUTREACH

23. USE ‘EMBARGOS’ AND PRE SELL
USE SEXY LANGUAGE LIKE
EMBARGO AND EXCLUSIVE
http://www.blastmedia.com/2013/03/24/pr-terms/

24. CITATIONS YAY

25. CITING THE SOURCE ISN’T ENOUGH

26. PLAY TO EGO

29. Total campaign time and cost =
2 days
Average position for keyword
group 9 to 6
Over 6000 social shares

30. WHAT I SHOULD HAVE DONE
Gone to national press first and tried to negotiate an exclusive
Pitched the idea over the phone (!)
Had the stats on site as opposed to the press release to encourage more links
Outreach to sites that had already covered similar stories
Had more data points on why Scotland
Partnered with Scotland bloggers for photos and imagery

31. https://www.youtube.com/watch?v=Kijm1bdY1Kc