Digital MarketingProposal for Qatar Traffic Department, Ministry of Interior in Qatar.

1. Company Profile
www.qdigitals.com
Taking Creativity To
The Next Level

2. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

3. Why do you need Digital Marketing?

4. Commissioned: ICT Qatar
Population studied: Online users in Qatar
Sample: 1,000 adults. 500 Qataris. 500 non-Qataris
Data Collection: CATI (Computer Assisted Telephonic Interviews)
Interview Length: 15 minutes
Understanding Digital Behavior in Qatar

5. Digital Media Usage in Qatar

6. Digital Media Usage in Qatar
97%
44% 46% 48%
39%
65%
7%
17%
92%
78%
38%
26%
13%
34%
1%
11%
82%
89%
30% 27%
10%
33%
10%
0%
0%
20%
40%
60%
80%
100%
120%
WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums
Qataris Arab Expats Non-Arab Expats

7. Digital Media Usage in Qatar

8. The Digital Audience- Qatar
Very high penetration of Facebook in Qatar
– Total population: 2.4 Million
– Total Facebook population: 1.5 Million
• Males: 1.1M
• Females: 0.3M
• Male to female skew is representative of the
entire Qatar population, which is 75% males

9. How Qatar Ministries are using Social Media

10. What do we do?
We do Digital Marketing for medium
to large sized businesses in Qatar.
Founded in 2011 by an Indian, and backed by Jaidah Group.
Our company is based in Doha, Qatar, so that we can provide a
high quality service and more value for money in the region.

11. About Us
Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia.
We help our clients, businesses and organizations, leverage the power of social media by
embedding social technologies into all their processes through a 4 pillars approach:
CommunicationEfficiency
Customer Experience
Connected Enterprise
CommunityEngagement
We provide services related to:
DigitalMedia Marketing | Website&MobileApps | AugmentedReality
| so·cial force |
[ attrib. ] your social business accelerator
Digitization 4CE

12. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

13. A Proven Formula
There are many ways to drive traffic and create engagement. We have a solid approach that is
proven successful in a post Panda, Penguin and Hummingbird world.
3. Social
Media Engagement
2. Content
Marketing
1. Website
Optimization
We will build a list of
potential customers for you.
We will regularly createand
share high qualitycontent.
We will help you make
your websiteawesome.
+ +

14. Strategy 1: Website Optimization
We will work closely with your PR/marketing and tech team to make your website awesome.
Our Approach:
• Complete SEO and CRO Audit of your website, with
clear recommendations
• We will project manage and complete all the
required fixes
• Setup Google Analytics with a custom dashboard
and weekly reports that go straight to you
• Setup Google Webmaster Tools
• Setup keyword rank tracking and reporting
• Every month we will check the health of your
website

15. Strategy 2: Content Marketing
To become the authority on a topic, we need to create unique content around it then tell the people.
We want you to be the Authority in:
• What is your objective?
• How does it compare with other goals?
• Where can you buy find the information?
• How can I make use of information?
• What are the benefits to the society and state?
We should create these Content Types:
• Video
• Blog
• Infographics/Images
• Social Media
• Site content
And Seed it across these channels:
• Blog
• Instagram
• YouTube
• LinkedIn
• Facebook
• Twitter
• Google+

16. Strategy 3: Social Media Engagement
We will use social media to find and reach out to Qatar Residents, then say “Hello”
Objectives
1. Create a list of potential interactors
2. Create awareness of organization
3. Drive traffic to website and social media
Reporting Dashboard
We will setup a Google Document to track all your
traffic and our progress. We can also work with your
CRM system if you give us access.
Official Facebook/LinkedIn Page
We will act on your behalf based on agreed scripts to
reach out to people in your voice.
Official Microblogs/Instagram and Snapchat
We will be active in Twitter and Instagram on your
behalf, listen for engagement opportunities, and
reach out to potential customers proactively.

17. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

18. Like any partnership we will take time to learn your business and test what will work for you.
Kick-Off Schedule
Phase 3:
Live Service / OngoingEngagement
1- 2 weeks
Phase 0:
Mobilization
1 month
Phase 1:
Testing/
Optimization
2-3 months
Phase 2:
Content & Community Buildingand
Engagement
3 months
0. We need 1-2 weeks to ensure we have the
structure in place and all your assets setup.
1. During this time we will setup accounts with
various strategies to see what works
2. Focus on building a large community
ready to activate
3. After we have normalized we formalize the
digital branding strategy and continue our
delivery as partners.

19. Account
Manager
SEO Specialist
Community
Specialist
Content
Manager
Artist/Designers
Application
Developers
Reporting
Specialist
You.
Us.
Our relationship doesn’t need to be complicated.
Let’s meet weekly
Via Skype or GoToMeeting
Your Team

20. Quality is usually the first concern when companies consider outsourcing. We take it very seriously!
Our Quality Process
7 Reasons We Can Be Trusted:
1. We allocate a “Account Manager” to all our clients
2. We setup a “Client Dashboard” in Google Docs
that tracks all work done, website results/KPIs,
campaign schedules and approvals, and the
editorial calendar
3. We do Digital Media Training (Across Asia Pacific with
Digital Vidya)
4. We run Weekly Meetings with our clients and ask
for feedback
5. We build a Social Listening Tool hosted online and
editable by both parties
6. We provide Weekly Reporting on website and
social media performance, emailed directly to
clients
7. We are the Authorized Digital partners with
Windchimes and OMLogic (Google Preferred
Partners) for Digital Tools.

21. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

22. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

23. Understanding the Organization- Qatar Traffic Department
QATAR
TRAFFIC
What makes Qatar Traffic Department special?
- Comprehensive
Organizing smooth traffic flow, patrolling roads and
official processions
Issuing and renewing vehicle licenses
Observing strict traffic laws, catching violators and
collecting fines.
- Modern
Providing social services for community members
Promoting traffic awareness through information and
traffic guidance
- Supportive
Cavalry and Heritage police initiative
Supervising, quality control and final installation.
Electronic archives system and traffic magazines
- Unique
Supervision and management
Started to utilize internet at daily works of the
department.
To achieve the highest standards of smooth and safe
flow of traffic and movement
Encourage participation and involvement of
public in traffic management.

24. Social Elements for Qatar Traffic Department
• Social needs to become a place of conversations around road safety
• From history to quirky facts – social to encompass all aspects
• These elements will help the brand to:
– Educate residents on new traffic rules, safe driving, environment
– Spread awareness about the safe driving and road safety
– Engage the audience with relative concepts on vehicles movement,
environment and safe driving.

25. Communication Approach
 Building brand awareness about Qatar Traffic Department
 Building visibility for different initiatives across web
 Increase eyeballs , queries & website visits
 Perception change among Qatar residents related to traffic
 Establish Qatar Traffic as Innovator in Road Safety and Education in GCC.

26. Department Objectives
• Prevent and reduce road accidents.
• Effective enforcement of traffic regulations.
• Inculcate a sense of discipline amongst road users and educate the public including school children on
road safety.
• Ensure smooth and secure traffic movement for special occasions and VIP duties with minimum
inconvenience to public.
• Develop a sense of responsiveness and sensitivity to the needs of the public.
• Assist and advice various agencies in coordinated development of infrastructure for smooth and safe flow
of traffic.
• Ensure protection of the environment and take appropriate steps for prevention of noise and air pollution.
• Encourage participation and involvement of public in traffic management.

27. Social Media Approach
Connect Collaborate Considerate Context Conversations
5 C's of Social Media Engagement
Humanizing the Brand
#QatarTraffic
Leveraging social media, launching the “Engagement Channel” preaching opportunities, communicating while
celebrating Qatar’s achievements !

28. Communication Approach- Qatar Traffic Police
Primary channels - FB, Twitter, YouTube, Instagram
 Aesthetic planning & design with interactive graphics
 User-base building in Qatar region
 Focus content & information seed on different aspects of Qatar Traffic
 Create thought / knowledge leadership position in traffic rules and road safety
 Propagate marketing communication on optimized social channels
 Showcasing user experience through multimedia content
 Activity management and monitoring on social media
 Activity promotion via social ads (Fb, YouTube and LinkedIn) ( Innovative Campaigns)

29. Content Strategy- Social Media Networks
Twitter
YouTube
LinkedIn
Instagram
Facebook
Content mix to keep the audience interested & engaged
Engaging people in conversations and establishing a connect with them

30. Highlight Achievements and Projects – Qatar Traffic
#QatarTraffic A Sample Poster Series on Facebook
Featuring Stories of traffic achievements and history in Qatar

31. Qatar Traffic- Star Driver Campaigns
#StarDriver A Sticker/badge with STAR ratings to the drivers and residents in Qatar.
 Issue 1 to 5 star ratings in the form of stickers to drivers while ISTHMARA
 Build a sense of pride and achievements among residents
 Ratings will work in favor of taxi drivers and common residents
 Tourists and residents will feel more confident and brings healthy competition
 A token of appreciation by ministry to all the safe drivers in Qatar.
 Helps drivers in getting respectable driving jobs in the state of Qatar.
 People will shares their badges/stickers on social media

32. Awareness Campaigns– Cellphone Campaign

33. Awareness Campaigns– Seatbelts and Child Safety

34. Awareness Campaigns– Pedestrians and Cyclists

35. Awareness Campaigns– Over speeding

36. 1. Introduction
2. A Proven Formula
3. Nuts and Bolts
4. Our Expertise
5. Proposal
6. Get in Touch
Our Agenda

37. WEHELPYOU SUCCEEDIN THE
“SOCIAL” WORLD

38. GETIN TOUCH
robin@qdigitals.com
Qatar
+974 3352 7908