What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
1. Off The Wall Overview & Capabilities:
An ecommerce experience for brands and their fans
on facebook
Presented by Resource Interactive
COPYRIGHT 2009 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.
2.
3. resource interactive
· Top independent, privately-held
digital marketing agency
· Founded in 1981
· WBEN-certified
· Recently named Top Workplace
by WSJ
· 275+ associates
· Offices: Columbus, Cincinnati,
Chicago & Palo Alto
6. we interpret the voice of the
consumer in the digital age
12+ years of thought leadership dedicated to consumer insight
two books focused on
online consumer behavior
extensive, ongoing digital what women want
millennial research.
7. envisioning next. empowering now.
• Dedicated R&D team
• 3 Core Areas of Focus:
emerging technologies and
partners, consumer
behavior, cultural trend
mapping
• Application: Identify
opportunities for client
prototyping and testing
8. service offerings
Digital Marketing & Media
digital marketing planning
Consumer search
Research display advertising
and social
Insights email
Analytics
mobile
Emerging Experience Design
Trends & Development
and ecommerce
Technologies web sites
mobile
apps
10. What is it?
• Off the Wall is a SAS (software as a
service) solution that allows Facebook
users to purchase products directly from
leaving Facebook.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
11. How it works:
A brand posts an item for purchase as a status update
to its Facebook page.
Fans can purchase the product directly from their live
They can also share this status update with their friends
and its ecommerce functionality is maintained wherever
it appears in Facebook.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
12. Off the Wall features:
• Fully customizable look and feel
• Complete in-wall checkout process (product details, customer
information, shipping options, etc.)
• Maintains all commerce functionality when shared with friends
• Ecommerce platform independent
• Verisign Certified, PCI-compliant hosted environment
• Initial setup and deployment within a few weeks
• Performance-based compensation model
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
13. OTW Self-Serve Brand Campaign
(Creation via Bookmarklet)
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
29. The Network Effect:
• The average Facebook user has 130
friends. If a brand with 100,000 fans
publishes an Off The Wall e-commerce-
enabled status update, it is one click away
from being shared with up to 13 million
Facebook users. A brand with one million
Facebook users has the potential to reach
up to 13 million and more.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
30. Why use Off the Wall:
• Increase incremental revenue through an innovative
and highly engaging channel
• Cost effective opportunity to vest commerce within
social media
• Treat fans with some degree of reward
• Obtain 1st mover and market advantage
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
31. Ways to use Off the Wall:
•
• Product introductions
• Limited editions, limited inventory
• Refurbs, returns
•
• OPTIONAL: Media rich eCommerce (Off the Wall status
update with video, product selector, mini configurator,
etc.
COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
