Want to get started on Snapchat? This slide deck is a complete breakdown of the ad offerings on the fast-growing social media platform. From Snap Ads to influencers to Geofilters - we cover it all. Ready to get going on a campaign? Contact us today! Read this http://wallaroomedia.com/snapchat-advertising-cost/ to learn more!

1. The Complete Guide to
Snapchat Advertising
Costs
by Wallaroo Media

2. Snap Ads
We begin with Snap Ads because they are the newest ad offering from
Snapchat. Snap Ads are the ads you see in between Stories and in the Discover
section of the app.
COST: $10,000/month

3. Sponsored Lenses
Sponsored Lenses on Snapchat are for big budget campaigns only. The cost varies by day
of the week, holiday, and length of campaign. We’ve seen lenses from brands like Taco Bell,
X-Men, Gatorade, Kraft, and others. This is the most expensive ad offering from Snapchat.
COST: $450,000 - $750,000/day

4. Local Geofilters
Geofilters are the least expensive ad offering from Snapchat. Geofilters are filters that appear when you
are in the app, within a certain geographical area. The CPM on Geofilters is typically quite good. Unless
there’s a special event, geofilters of a few blocks can cost just $5, but can range into the thousands
depending on the campaign and duration.
COST: $5 and up

5. Snapchat Discover
Snapchat has a Discover section in the app where publishers like ESPN, CNN,
Cosmopolitan, People Magazine, and others share content. You can pay to be in the
Discover section, but it can be pricey. But you’ll get millions of views being placed here.
COST: $50,000/day

6. Snap to Unlock Filters
Snap to Unlock Filters are a less popular, but very unique, ad offering from Snapchat.
Recently, Kendall Jenner partnered with Garage Magazine on one. There was a code in
a magazine issue that, when snapped, unlocked a special filter available for a few hours.
COST: $5,000+

7. Snap to Unlock Codes
Snap to Unlock Codes are similar to the Snap to Unlock Filters. When the codes are snapped, they take
users to unique, exclusive content within the app. You can do this officially through Snapchat, or you can
hack your way and do a DIY version that can still be very effective. The example below was from the
movie The Girl On The Train.
COST: $5,000+

8. Nationwide Sponsored Geofilter
Nationwide Sponsored Geofilters are a newer offering from Snapchat. These are
similar to local Geofilters, but these can be applied to similar locations across a
country (think McDonald’s or retail stores).
COST: $50,000+

9. Snapchat Influencer Partnerships
Snapchat influencer campaigns are not an official ad offering from Snapchat, but they
are a very effective form of advertising. Influencers on Snap undervalue their reach and
ability to provide a great ROI for brands. We’ve done campaigns with CPMs under $1.
COST: $500 - $10,000

10. Interested in a Snapchat
Advertising Campaign?
We at Wallaroo Media love Snapchat. Whether you’re a large enterprise or a
young startup, we can get you an incredible return on Snapchat. Contact us
today! Want to learn more? Read our blog at wallaroomedia.com/blog
Call: 1-916-206-6788
Email: brandon@wallaroomedia.com
http://wallaroomedia.com/snapchat-ads-request/