2. Q2. How effective is the combination of your main product
and ancillary texts?
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3. Masthead
Using my masthead oh all of my productions helped to
create a nice house style for my magazine. It also
majorly helps to establish brand awareness between
the brand and the readers which in turn helps to build
popularity of my magazine. I also made sure that the
masthead was always the largest text on the screen as
well as fully contrasting against the background in
order to ensure that it stands out.
4. Advertisement
I mainly advertised my magazine by using my billboard
that I produced as one of my two ancillary tasks. The
billboard showcased the availability of cross platform
reading that anyone could enjoy. It also advertised my
brand as well as my website where I further advertised my
magazine. The production of my website was another one
of the products of the set ancillary tasks. I used this
website to advertise my magazine by showcasing all that it
has to offer, sticking to clean and professional looking
aesthetics and also making it very easy to use so the
reader can enjoy their experience as much as possible. I
linked some interesting articles as well as using enticing
vocabulary to lure in the reader. I also linked social media
accounts to help my brand reach an even wider audience.
5. Website
I linked my web address on my billboard to further advertise the brand and also so that
anyone interested can easily find out more information upon request. This will help it to
reach larger audiences.
Font
In terms of the font I used for my masthead (next art light), I made sure that it was
consistent throughout all of my productions to help build and establish brand awareness. This
helped me to build professional consistency throughout my production which is a hegemonic
norm.
Colour
In terms of the colours I chose to use throughout my productions I wanted to keep it simple,
clean and aesthetically pleasing. In doing this I chose to go with a predominant black and
white colour scheme. This was more of a conventional style for professional looking work that
I had previously researched. I found that this made my pictures look a lot cleaner as they
stood out against the general colour scheme. This helped to grab the eye of my audience and
satisfy their needs for aesthetics.
So all in all, combining all of my media productions I find that they all complement each
other. Using the same house style and code for aesthetics worked really well in my opinion
and each of my final productions has come out looking very neat and professional. I made
sure to advertise each piece on one another to also reach a larger scope of audience as well
as making use of connectivity which I feel is incredibly important in todays day and age. The
fact that they all promote the brand will help establish larger brand awareness, generating
more customers which will lead to much higher revenue in the future and the ability to build
the brand further and further to become a preferred read for my target audience.
