5. In thegrowing ageof wearable technologyanddigital presence,peoplehave
shiftedtowards developing exaggeratedonlinepersonasratherthanwhatthey
aretrulypassionate about orimpressing people in reallife.
3Photo: cc: Stux INTRODUCTION
6. 4DIGITAL SYNC
Societyhas becomeaddictedto constantlycheckingsocial media for updates,
creatingself-esteemissuesandincreasedjudgementalopinions of virtually
everythingseenonsocial media. [3][4]
Photo: cc: OpenClipartVectors
8. 6
Thusthefocus will shift towards impressingpeople on social media ratherthan
in reallife. The evolutionof job hunting,careerplanning,andeducationare
dependenton theperceptionof user social media profiles. [6]
DIGITAL SYNCPhoto: cc: Ariap
9. 7CHALLENGES
A study has shown thatabout 75% of people on social media lie in orderto make
theirlivesseemmoreinteresting.[7]Therefore,peopleshouldnot be so swiftly
judgedbased off of theirsocial media profiles.
Online vs. Reality
Photo: cc: ElsieHamilton
Photo: cc: DodgertonSkillhause
10. ≈
8
Individuals arebeginning toonly do thingsto make theironlinepresenceappear
moreexceptionalthanin reality.Thisleads to initiativesthatsaid individuals
undertaketobe done withoutasmuch careordiligence.
Photo: cc: KPGoldPro CHALLENGES
11. ≈
9
“Clicktivism”– “theuse of social media andotheronline methodsto promotea
cause.”[8] Howevertherehavebeenmanycaseswhere‘clicktivism’ is simply
usedas a tool to promotetrafficto user social media profiles.
Photo: cc: GotCredit CHALLENGES
12. 10
“Of the70% who said theyuseddigital media to learnabout changestheycan
makein theirlivesto createpositivesocial or environmentalchange,only25%
made changes.”[9]
CLICKTIVISMPhoto: cc: Wil Sylvince
13. ≈
11
#Kony2012 took 2012 by stormasa documentarydepictingthestrugglesin
Uganda generated112million viewsone weekafterit went live.[10] Yetone year
laterin theSpring of 2013, officials suspended themanhuntentirely.[11]
CLICKTIVISMPhoto: cc: Premier Advertising World Wide
14. ≈
12CLICKTIVISM
Due to social media creatinglowself esteemin people,theycraveattention
throughthelikes, follows, and sharesthattheir‘clicktivism’ posts receive;
howevereffectivelynorealchangeisable tooccur.
Photo: cc: Johny_Deff
15. 13OUTLOOK
“The obsession with externalrecognitionisnowenteringourprofessional lives.”
Peoplemeasuresuccessoff of meaninglesssocial mediametricsas opposedto
realresults. [12] Social Media hascreateda misallocationof timeandfocus.
Photo: cc: OpenClipartVector
Photo: cc: Didgeman
Photo: cc: ijmaki
18. ≈
16OUTLOOK
In a decade’stime,wearable technologywill be flawlessly integratedin everyday
life asonline profiles will becomemorevaluablethan realidentities;simply put,
online is thenewreal world. [14]
Conclusion
Photo: cc: InsSpirito
19. [1]: "Wearable Usage Will Grow byNearly60% This Year — EMarketer Newsroom." EMarketer Newsroom. N.p.,29
Oct.2015. Web Accessed01June 2016.
[2]: Rosen, Jeffrey."The WebMeans the End of Forgetting." The New York Times. The New York Times, 24July2010.
WebAccessed02 June 2016.
[3]: Darbyshire, Demetria. "Don't Judgea (Face)BookbyIts Cover: ExploringJudgement Accuracyof Others’
Personality on Facebook."Scholars Portal Journals. N.p.,May 2016. WebAccessed28 May 2016.
[4]: Indvik,Lauren. "Social MediaFuels LowSelf-Esteem, Anxiety[STUDY]."Mashable. N.p.,08 July2012. Web
Accessed20May 2016.
[5]: Cole, Samantha. "How The AppleWatchWill Change OfficeLife."Fast Company.N.p.,12 Mar. 2015.Web
Accessed01 June 2016.
[6]: Singer,Natasha. "They LovedYour G.P.A.Then They Saw Your Tweets." GaleAcademic OneFile.Gale,10 Nov.
2013. WebAccessed2 June 2016.
[7]: Dailymail.com,EllieZolfagharifardFor."Welcometo Fakebook:More than 75% of PeopleAdmitto Making Their
LivesSeem More Excitingon Social Media."Mail Online.AssociatedNewspapers, 01 Feb. 2016. Web
Accessed01 June 2016.
17
Works Cited
OUTLOOK
20. [8]: Sharma, Ritu. "Stop Pouring Ice on Clicktivism."TheHuffington Post. TheHuffingtonPost.com, 20 Aug. 2014.
WebAccessed01 June 2016.
[9]: KIELBURGER,Craig and Marc. "A ClickIs Not Enough to HaveImpact on World."Canoe.com. N.p.,10 Apr.2015.
WebAccessed01 June 2016.
[10]: Grossman, Samantha. "'Kony 2012' Documentary BecomesMost Viral Videoin History."NewsFeedKony 2012
Documentary BecomesMost Viral Video inHistory Comments. N.p.,12 Mar. 2012. Web Accessed02
June 2016.
[11]: Bellantoni,Christina, and Katelyn Polantz. "One Year Later: What Happenedto #stopKony?" PBS. PBS,19Apr.
2013. WebAccessed02 June 2016.
[12]: Gulati,Daniel."Our Dangerous Obsessionwith External Recognition." Harvard Business Review.N.p.,10 Dec.
2013. WebAccessed01 June 2016.
[13]: Clark, Doris. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review.N.p.,28 Mar.
2012. Web.01 June 2016.
[14]: Solis,Brian. "OnlineIs the New Real World:Your Digital Reputation PrecedesYou." LinkedIn.N.p.,20Feb.
2014. WebAccessed03June 2016.
18
Works Cited Continued
OUTLOOK
