Brand Academy provides details brand analysis, research, article and insights for free. Contact us : brandsmentor@gmail.com https://www.facebook.com/1stbrandsacademy CORPORATE SOCIAL RESPONSIBILITY   Our Vision   To remain market leader and technology pace setter in the engineering and electronics industry by utilizing the high-tech engineering expertise of the Siemens Group worldwide. To maintain our strong and prominent local presence.   Our Mission   Providing quality to our customers at competitive prices, to their complete satisfaction.  Generating earnings sufficient to ensure a secure future for the company and to protect and increase our shareholders/stakeholders' investment.   To enhance creativity and job satisfaction of our employees by providing opportunities for personal development, limited only by their own ability and drive.  To contribute to the national economy, whilst realizing a strong sense of responsibility to society and the environment.  To enhance the investment of our customers through Human Excellence, our Technology, our Processes, our High Standards of Quality and Financial Strength.  To support and strive for technology transfer to Pakistan through our global resources and local Presence.   INTERVIEW Q1) How corporate social responsibility impacts businesses? Q2) Who Benefits From Corporate Social Responsibility? Q3) Why should businesses care about their social and environmental responsibilities? Q4)Do you publish any quarterly or yearly sustainability report? Q5) Is there a correlation between CSR and a business’s financial performance? Q6) What does CSR mean to the average citizen /consumer? Q7)What is Corporate Philanthropy? Do you believe in that? Q8) How do you relate CSR with marketing strategies? Q9) What is your allocated budget for CSR on annual basis? Q10) Do you think there is a place for such programs at a time of economic deceleration? Siemens A Global Perspective Sustainability is the guiding principle for our daily business practices Sustainability are closely linked to our company values – excellent, innovative, and responsible Sustainability is our contribution to a more equitable world economy and the provision of energy-efficient, durable products and solutions for our customers. Sustainability Goals Help customers reduce their CO2 emissions by 300 million tons Grow Environmental Portfolio revenue to €40 billion Improve CO2 efficiency by 20 percent Increase water efficiency by 20 percent Environment, Health and Safety Siemens has introduced a Corporate Environmental Protection Program (Environmental Program) The key components of the Environmental Program are: The company-wide introduction of an environmental management system. The improvement of resource and energy efficiency in production. An expansion of our environmental portfolio.

3. CORPORATE SOCIAL
RESPONSIBILITY

5. Our Vision
To remain market leader and technology pace setter in the engineering and electronics industry by utilizing the
high-tech engineering expertise of the Siemens Group worldwide. To maintain our strong and prominent local
presence.
Our Mission
Providing quality to our customers at competitive prices, to their complete satisfaction.
Generating earnings sufficient to ensure a secure future for the company and to protect and increase our
shareholders/stakeholders' investment.
To enhance creativity and job satisfaction of our employees by providing opportunities for personal
development, limited only by their own ability and drive.
To contribute to the national economy, whilst realizing a strong sense of responsibility to society and the
environment.
To enhance the investment of our customers through Human Excellence, our Technology, our Processes, our
High Standards of Quality and Financial Strength.
To support and strive for technology transfer to Pakistan through our global resources and local Presence.

6. INTERVIEW
Q1) How corporate social responsibility impacts businesses?
Q2) Who Benefits From Corporate Social Responsibility?
Q3) Why should businesses care about their social and
environmental responsibilities?

7. Q4)Do you publish any quarterly or yearly sustainability report?
Q5) Is there a correlation between CSR and a business’s financial
performance?
Q6) What does CSR mean to the average citizen /consumer?

8. Q7)What is Corporate Philanthropy? Do you believe in that?
Q8) How do you relate CSR with marketing strategies?
Q9) What is your allocated budget for CSR on annual basis?
Q10) Do you think there is a place for such programs at a time
of economic deceleration?

9. Siemens A Global Perspective
• Sustainability is the guiding principle for our daily
business practices
• Sustainability are closely linked to our company values –
excellent, innovative, and responsible
• Sustainability is our contribution to a more equitable
world economy and the provision of energy-efficient,
durable products and solutions for our customers.

10. Sustainability Goals
• Help customers reduce their CO2 emissions by
300 million tons
• Grow Environmental Portfolio revenue to €40
billion

11. • Improve CO2 efficiency by 20 percent
• Increase water efficiency by 20 percent

12. Environment, Health and Safety

13. • Siemens has introduced a Corporate
Environmental Protection Program
(Environmental Program)
• The key components of the Environmental
Program are:
• The company-wide introduction of an
environmental management system.
• The improvement of resource and energy
efficiency in production.
• An expansion of our environmental portfolio.

14. Corporate Responsibility
In Pakistan
• Floods in Pakistan
Donations were utilized towards food items,
water and shelter.
A Tent Village was also set up for 100
families at Sehwan.
Generators amounting to approximately 30
million were also donated.

16. Making Pakistan Cleverer
• Development of state of art engineering labs
in the universities.
• Train & support engineering faculty members
at universities through train the trainers
programs
• Conduct periodic events/seminars for
students to update them about the
upcoming trends in the field of engineering
• Supporting in R&D activities at the
universities.

17. • SEIMENS AWARDS ‘DIVERSITY GOLD MEDALS’
TO TOP ENGINEERING STUDENTS:

18. • SEIMENS GUIDANCE LEADS TO
SUSTAINABLE WIND & SOLAR PROJECT:

19. Making Pakistan Healthier
• Siemens Sponsors Sports
• Blood Donation and collection at
Industrial Complex
• Siemens encourages the disabled one

20. Making Pakistan More Enjoyable
• GSWC Fund Raiser
The German Speaking Women’s Club Karachi (GSWC)
holds a fund raiser each year to raise funds for projects
like
SOS Children’s Village
Child Aid foundation and other charitable projects.
Siemens is usually happy to be part of this annual fund
raiser which not only provides many hours of
entertainment but also invaluable resources for the
underprivileged in society

21. Siemens Donates to Pakistan Navy Women
Association
• Pakistan Navy Women Association (PNWA) is
also one of the beneficiaries
• Support to low paid naval staff members, retired
members and to those who died in the services
for Pakistan. Such cause gets funded through
fund generating events each year.

22. Risk Management
• Bring sustainability in projects systematic and
comprehensive risk management is important to identify
those potential risks, assess them and ensure appropriate
control measures.
• The Managing Board specified the risk management
policy focusing on the goal going concern aspects of the
business and increasing the value of the company while
attempting to control potential risk and also identifying
business opportunities.

23. • Siemens Internal Auditing Unit also monitors the
performance of risk management system at
regular intervals.
• Enterprise Risk Management (ERM) which is a
comprehensive view of risk from both
operational and strategic perspective offers them
more effective risk management at potentially
lower cost.

24. At Siemens Risk Management is the top priority in all
business processes.
• The CRIC (Corporate Risk and Internal Control
Committee ) committee gets information about the risk
and potential opportunities on sector, cross sector
business levels or from the head of the corporate
department and than report to the Board .
• Effective Risk Management works effectively with a
strong internal control system. Risk that is identified may
indicate some lacking in internal control system that can
be overcome by implementing new controls and
monitoring them.

25. Collective Action fights corruption collectively
• Siemens do concern for the transparency in the business
process and activities and does eliminate the element of
corruption and unethical business practices so they do
cover both ethical and legal aspect of the business.

26. •
•
•
•
The key advantages are:
It helps eliminating corruption
It ensures transparency for the stakeholders
It provides growth opportunities in the business
Siemens Pakistan joined hands with Metro Cash &
Carry Pakistan (Private) Limited and signed a
“Multiparty Compliance Declaration” based on
prevention of unfair competition, corruption,
money laundering and other criminal acts in the
area of white collar crime.

27. Asian Green City Index
• Pakistan was represented by its Mega City Karachi will be assessed
on the following environmental basis:
•
•
•
•
•
•
•
•
Energy supply and CO2 emissions
Transportation
Buildings and land use
Water
Sanitation
Waste
Air Quality
Green Governance, which is a systematic life-cycle that helps the
organization drive towards sustainability.

28. • Siemens has the world largest environmental
portfolio of energy-efficient and climate-friendly
technologies. In fiscal year 2009 the company
generated about 23 billion pounds from product
and solutions in its environmental portfolio that
contributing approximately 30 percent of the
company’s total revenue. Unfortunately Pakistan
lies at the bottom most position in the Asian
Green City Index.

29. CONCLUSION
• To conclude we can say that Siemens is involved in CSR
activities not only in Pakistan but also globally.
• Siemens view sustainability as a strategic task that
integrates the three dimensions of the world social,
environmental and economic to create long term value
for the company and the stakeholders.

30. • In Pakistan Siemens corporate responsibility is
based on three pillars :
• a) Making Pakistan a cleverer
• b) healthier
• c) more enjoyable place.

31. RECOMMENDATIONS
• Siemens should allocate a particular budget
(amount or percentage) for performing CSR
activities on annual basis.
• Siemens should reserve some amount for CSR
activities so when there is an economic crisis in a
country. Siemens is able to keeping running its
CSR initiatives.