Web3.0- How brands can take advantage of the semantic shift - Brandsential
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Web 3.0 will bring a fundamental shift in the way we interact with data online. Along the way, there will be opportunities to create the next Google or just understand how brand engagement will evolve……
![[object Object]](https://image.slidesharecdn.com/finalweb3-0advantagebrandsential-090730162513-phpapp01/85/Web3-0-How-brands-can-take-advantage-of-the-semantic-shift-Brandsential-1-320.jpg)
![[object Object],* Web 3.0 is a contentious marketing term and used to illustrate the next significant development for the web until/if something better comes along! Photo credit – Loosends http://www.flickr.com/photos/lunaspin/3206373800/sizes/m/](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Web3.0- How brands can take advantage of the semantic shift - Brandsential
Notes de l'éditeur
- "Jeffrey Veffer is a seasoned innovation and strategy leader with a track record of delivering successful products and innovative services. By leveraging his background and experience in scientific methods and creative visioning, Jeffrey has helped large clients realize their business vision and objectives through the use of social media leading to increased brand engagement. He was a founding member of Bell Canada’s Innovation and Strategy team with a mandate to source concepts from a wide variety of domains and conduct detailed assessment and validation. This included conducting primary research and market analysis, business case (financial) modeling and strategic fit analysis. Jeffrey's recent work includes working with a large municipal government agency to demonstrate how to facilitate knowledge sharing and communication using interactive tools, and developing a "Web 2.0 Strategy and Opportunities" presentation for a large consumer packaged goods company. Jeffrey is a repeat delegate at Web 2.0 and start-up conferences which keeps him current on the latest advances in interactive development. Jeffrey has a Bachelor of Science from the University of Toronto, a Bachelor of Architecture from the University of Waterloo and an M.B.A. from Queen’s University."