Return on Conversation

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Brechtje de Leij

Presentation for AcademyOost Dagcongres 'Return on Conversations'

Technologie

9 oktober 2014
Online Marketing
Dagcongres
‘Return on Conversations’

About me
3-6-2015 NU.nl presentatie 20123

About NU.nl
3June 2015 Presentation name4

Its an app world
7
NU.nl - July 2014
1.087.503.467
pageviews.
% pageviews

Gartner: “by 2017 mobile users will provide
personalized
data streams to more than
100 apps and services
every day”

3June 2015 Presentation name17
Contextual trigger
Microinteraction
Action

Context is key
3June 2015 Presentation name21

Personal
Highly contextual
Micro-relevant.

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Return on Conversation

1. 9 oktober 2014 Online Marketing Dagcongres ‘Return on Conversations’

2. Impact of wearables on content (marketing) Brechtje de Leij Head of Brand NU.nl

3. About me 3-6-2015 NU.nl presentatie 20123

4. About NU.nl 3June 2015 Presentation name4

6.  Met de mensen

7. Its an app world 7 NU.nl - July 2014 1.087.503.467 pageviews. % pageviews

8. Gartner: “by 2017 mobile users will provide personalized data streams to more than 100 apps and services every day”

9. The third wave of mobile

10.

11. Smartwatch

12. Smartwatch

13. Smartwatch 13 Open2Phone

14. Google Glass

15. NUfoto Glass App

16. Commands Commands

17. 3June 2015 Presentation name17 Contextual trigger Microinteraction Action

18.

19. 3June 2015 Presentation name19

20. Realtime translation

21. Context is key 3June 2015 Presentation name21

22.

23. Content as a service.

24. Wearables & Marketing / Business

25. Mobile advertising

26. Pay per Gaze?

27.

28. Real time commerce

29. Shopping redefined

30. Personal Highly contextual Micro-relevant.

31. From sending to serving.

32. @brechtjedeleij