How agile coaches help us win the agile coach role @ Spotify

•

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In this talk, we cover: - What is an Agile Coach at Spotify? - What do they do? - Why do we believe they help us win? We also talk about: - How do we scale or Organisation? - High Performing Teams (What is a high performing team?) - How are we measuring High Performance right now? - How do we help teams reach High Performance? Appendix: - Chapter = Competency group - Chapter Lead = Hiring Manager for Developer (or other) competency

Technologie Business

How Agile Coaches Help Us Win
The Agile Coach Role @ Spotify

Kristian Lindwall
Agile coach team lead
@klindwall

Brendan Marsh
Agile coach
@brendanmarsh

What is Spotify?

How do we
scale Agile?

What is an  
Agile Coach?

3

11

24M active users.
6M paying subscribers.
20M songs.

Growing fast
Tribes
10

100

Provide fast and
reliable access to all
the world's music

250

30

Chapter

Chapter

Chapter

Enable high product
development speed
while maintaining a
highly available service

Chapter

P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad

Now

Squad

•
Self-organizing
•
• Cross-functional
5-7 engineers, less than 10
•
“Feel like a mini-startup”

C
P

Provide fast and
reliable access to all
the world's music

Tribes
Chapter

Chapter

Chapter

Enable high product
development speed
while maintaining a
highly available service

Chapter

P

P

P

P

Squad Squad Squad Squad

P

P

P

P

Squad Squad Squad Squad

Squad (Servant) Leadership
“POTLAC”

Agile Coach

Chapter Lead(s)
Product Owner

How are we supporting
our team?

Scope of the Agile Coach
Individuals

Squads
Agile Coaches

Tribes

Our primary goal:
High performing
teams and a high
performing
organization
!

Motivated people...

building valuable,
quality products...

...fast!

How do we help them
reach high performance?
March 7, 2014

28

By going
above and beyond
the call of an
Agile Practitioner

Sprints
Scrum

XP

Planning Poker

User stories

We definitely do the basics...
Stand ups

Demos

Story Points

Kanban

Retrospectives
March 7, 2014

Agile - Lean
Practitioner

Lyssa Adkins - The Agile Coaching Competency Framework

Teaching
Mentoring

Lyssa Adkins - The Agile Coaching Competency Framework

Agile - Lean
Practitioner

Coaching
Facilitating

Teaching

Agile - Lean
Practitioner

Mentoring
Technical
Mastery
Lyssa Adkins - The Agile Coaching Competency Framework

Coaching
Facilitating

Business
Mastery

Transformational
Mastery

33

Some recent examples
of this in practice

1 on 1 coaching
- Team members
- Product owners
- Chapter leads
- Senior management

Coaching

Agile - Lean
Practitioner

Team offsite
- Full day(s) offsite
- Team building
- Problem Solving

Teaching
Facilitating

Agile - Lean
Practitioner

PO book club
- Series of lunch and learns
- Challenges POs
- What is the impact of planned work?

Teaching
Facilitating

Business
Mastery

TDD/XP workshop
- 2 day workshop
- Facilitated by coach and CL
- Focus on engineering skills

Agile - Lean
Practitioner
Teaching
Facilitating
Technical
Mastery

Agile - Lean
Practitioner

Squad
roadmapping
- Group of coaches came up
with new visualization
- Ran workshops with all squads in a tribe

Facilitating

Business
Mastery

Agile - Lean
Practitioner

Bootcamp
- 2 week induction
- Tech Introduction - “From Click to Play”
- Agile Introduction

Teaching
Mentoring

Coaching
Facilitating

Agile - Lean
Practitioner

Continuous Delivery
Unconference
- Lightning Talks
- Open Space 
- Initiatives
!

Teaching

Technical
Mastery

Coaching
Facilitating

Section name

How do WE grow?
•Conferences / Meetups
•Training / Workshop
•Thought Leader Talks
•Mentoring
•Pairing
•Agile Practices Sharing
•Lean coffee
•Unconference

46

Section name

Recap
First level text
• Second level
– Third level
– Fourth level

Recap

47

Kristian Lindwall
Agile coach team lead
lindwall@spotify.com
@klindwall

Brendan Marsh
Agile coach
brendanm@spotify.com
@brendanmarsh
brendanmarsh.com

Copyright stuff
Napster pic by bixentro, cc 2.0
http://www.flickr.com/photos/bixentro/

!
Airplane pic by wildhaber
http://www.flickr.com/photos/wildhaber/5976264120/Kuster & Wildhaber Photography

!
Busy record store pic by gomattolson
http://www.flickr.com/photos/gomattolson

!
Empty record store pic by passetti
http://www.flickr.com/photos/passetti/

March 7, 2014

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How agile coaches help us win the agile coach role @ Spotify

1. How Agile Coaches Help Us Win The Agile Coach Role @ Spotify Kristian Lindwall Agile coach team lead @klindwall Brendan Marsh Agile coach @brendanmarsh

2. Inspiration for this talk

3. What is Spotify? How do we scale Agile? What is an   Agile Coach? 3

8. 8 The right music for every moment

10.

11. 11 24M active users. 6M paying subscribers. 20M songs.

12. 12 55 countries

13. Growing fast 30 3 years ago

14. Growing fast Tribes 10 100 Provide fast and reliable access to all the world's music 250 30 Chapter Chapter Chapter Enable high product development speed while maintaining a highly available service Chapter P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad Now

15. How do we scale? 15

16. Squad • Self-organizing • • Cross-functional 5-7 engineers, less than 10 • “Feel like a mini-startup” C P

17. Example squads

18. Pics of squad rooms

19.

20.

21. Provide fast and reliable access to all the world's music Tribes Chapter Chapter Chapter Enable high product development speed while maintaining a highly available service Chapter P P P P Squad Squad Squad Squad P P P P Squad Squad Squad Squad

22. Squad (Servant) Leadership “POTLAC” Agile Coach Chapter Lead(s) Product Owner How are we supporting our team?

23. Scope of the Agile Coach Individuals Squads Agile Coaches Tribes

24. 24 The agile coach

25. Our primary goal: High performing teams and a high performing organization !

26. Motivated people... building valuable, quality products... ...fast!

27. How do we help them reach high performance? March 7, 2014

28. 28 By going above and beyond the call of an Agile Practitioner

29. Sprints Scrum XP Planning Poker User stories We definitely do the basics... Stand ups Demos Story Points Kanban Retrospectives March 7, 2014

30. Agile - Lean Practitioner Lyssa Adkins - The Agile Coaching Competency Framework

31. Teaching Mentoring Lyssa Adkins - The Agile Coaching Competency Framework Agile - Lean Practitioner Coaching Facilitating

32. Teaching Agile - Lean Practitioner Mentoring Technical Mastery Lyssa Adkins - The Agile Coaching Competency Framework Coaching Facilitating Business Mastery Transformational Mastery

33. 33 Some recent examples of this in practice

34. 1 on 1 coaching - Team members - Product owners - Chapter leads - Senior management Coaching

35. Agile - Lean Practitioner Team offsite - Full day(s) offsite - Team building - Problem Solving Teaching Facilitating

36. Agile - Lean Practitioner PO book club - Series of lunch and learns - Challenges POs - What is the impact of planned work? Teaching Facilitating Business Mastery

37. TDD/XP workshop - 2 day workshop - Facilitated by coach and CL - Focus on engineering skills Agile - Lean Practitioner Teaching Facilitating Technical Mastery

38. Agile - Lean Practitioner Squad roadmapping - Group of coaches came up with new visualization - Ran workshops with all squads in a tribe Facilitating Business Mastery

39. Agile - Lean Practitioner Bootcamp - 2 week induction - Tech Introduction - “From Click to Play” - Agile Introduction Teaching Mentoring Coaching Facilitating

40. Agile - Lean Practitioner Continuous Delivery Unconference - Lightning Talks - Open Space  - Initiatives ! Teaching Technical Mastery Coaching Facilitating

41. 41 Putting it all together

42.

43. How do we know how we’re doing?

44. 44 Most recent model

45. An Example... 45

46. Section name How do WE grow? •Conferences / Meetups •Training / Workshop •Thought Leader Talks •Mentoring •Pairing •Agile Practices Sharing •Lean coffee •Unconference 46

47. Section name Recap First level text • Second level – Third level – Fourth level Recap 47

48. Kristian Lindwall Agile coach team lead lindwall@spotify.com @klindwall Brendan Marsh Agile coach brendanm@spotify.com @brendanmarsh brendanmarsh.com

49. Copyright stuff Napster pic by bixentro, cc 2.0 http://www.flickr.com/photos/bixentro/ ! Airplane pic by wildhaber http://www.flickr.com/photos/wildhaber/5976264120/Kuster & Wildhaber Photography ! Busy record store pic by gomattolson http://www.flickr.com/photos/gomattolson ! Empty record store pic by passetti http://www.flickr.com/photos/passetti/ March 7, 2014

How agile coaches help us win the agile coach role @ Spotify

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