2. Boots and Cats
“Boots and Cats is the first and only
female a cappella group at the
University of Nebraska-Lincoln.
Established in 2011, the group
consists of fifteen undergraduate
women from all areas of campus.
The cats sing a variety of styles,
ranging from jazz to top 40 music.
In their free time, they enjoy beat
boxing lessons and indulging in a
slice of pie or two.” -Boots and Cats
and Facebook page
3. SWOT Analysis
STRENGTHS:
● Boots & Cats is the only all-female a
cappella group on campus
● Girls are involved in many different
majors/programs
● Half of the group is involved in the Greek
system
WEAKNESSES:
● Not as well known as Bathtub Dogs
● Stigma about all-female a cappella groups
OPPORTUNITIES:
● Use social media to spread the word
about the group
● Upcoming fall performance
● Album to be released this spring
THREATS:
● Bathtub Dogs, Rocktavo, Pitch, Please!
● BTD and Pitch, Please! had fall shows the
week before, people could have had
enough a cappella by dead week
4. Problem
Boots & Cats is not as well known as
other similar groups on campus, and
they need help promoting themselves
and their upcoming fall show.
5. Owned Media
● By creating our own media, we have more control over the content
○ Create our own brand image, uphold relations with stakeholders
● Involves more work, but cheaper than paid media and easier to maintain
than earned
● Establishes a strong online base that we can work on expanding (through
earned and paid media) in the future
6. Strategy
● The group got professional photographs taken, to be used for marketing
purposes
○ Used a student through the J-School to make it cheaper
● We incorporated those photos into a new website for the group
● Also used the photos for Instagram/Facebook features on new members of
the group to promote the upcoming winter show
○ Gained 50 new Instagram followers in two days
7. Strategy (Cont.)
● Include links to the group’s social media profiles on the website
● Following random UNL students on social media encourages them to follow
back and keep informed about upcoming events
● Trivia questions in class to promote the group’s fall show (TOMORROW!!)
9. Finances
● We wanted to keep the cost as low as possible
○ Fairly new group
○ Limited funds
○ Opportunity to use the money in future campaigns
● Cost of website
○ $8 per month through Squarespace
● Cost of pictures
○ $200
● Cost of ticket giveaway
○ $5 per ticket
● Total Spent: $210 + $8 per month after
