9. Rider - Rational
– Deliberates,
analyzes, looks into
the future
– Provides planning
and direction
Elephant – Emotional
– Feels pain and
pleasure
– Provides the energy
11. Destination
postcards:
Shows the Rider
where you are
headed and the
Elephant why the
journey is
worthwhile
Change is easier
when you know where
you are going and why
it is worth it
18. Growth Mindset
• Talent is NOT fixed unless you
believe that it is. Treat talent as
something almost everyone
can earn, not that just a few
people own.
• Everyone can learn to work
smarter
18
25. Shape the path
What looks like a people problem is
often a situation problem. When
you shape the path, you make the
change more likely, no matter
what’s happening with the Rider
and the Elephant
32. How you give determines if
you will achieve long term
success or languish at the
bottom
33. Concern for Other’s
Interests
LOW HIGH
Concern
for
Self-
Interest
LOW Apathetic Selfless:
Self-
sacrificing
givers
HIGH Selfish:
Takers
Otherish:
Successful
Givers
34. Exercise 2
How can you improve the citizenship
behavior in your organization?
Discuss ways you can direct the
Rider, motivate the Elephant, and
shape the Path to create more otherish
givers in your organization.
35. Add two items to your list of changes
you need to make
38. Main Points
1. We are all ambassadors of our
increasingly social businesses
2. Digital Citizenship is a huge
opportunity and responsibility
3. Differentiate your digital citizenship by
building your personal brand and
demonstrating professional discretion
47. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing.
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy
48. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls
53. If you connect to students
• Our students come in all genders and every
sexual orientation, all colors and cultures, are
members of all political parties and all
religions, are both over weight and anorexic, etc.
– why would you want to offend any of them?
• THINK before you like anything
• THINK TWICE before you comment on anything
• THINK before you post any content on your own
site
54.
55. Brand Value
If people don’t select
you, spread the word
about you, or pay a
premium for your
services, it’s because they
don’t recognize your value.
(Seth Godin)
56. Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.
59. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value
82. Summary
• Social business is here to stay.
• Strategic imperative to immerse
yourself in the process
• Start now, don’t quit
• Assuming responsibility for your
digital citizenship is good for your
career and your company
84. Wrap-up
Add two more items to your list.
What are the top two changes that you
need to make?
85. Bret L. Simmons, Ph.D.
www.bretlsimmons.com
Bret.simmons@gmail.com
(775) 336-9576
Bret L. Simmons, Ph.D.
Associate Professor of
Management
College of Business
University of Nevada
simmonsb@unr.edu
(775) 336-9576