What we've learned about social media in 8 years
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This document discusses lessons learned about social media from Bret L. Simmons based on his experience over 8 years. He emphasizes that social media users should never expect privacy online and should behave as if everything they post could be seen publicly. His other key lessons are to use social media authentically and with professional discretion to avoid offending others, and that businesses need to continually learn and adapt their social media strategies to stay competitive over time.
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What we've learned about social media in 8 years
- 1. Bret L. Simmons, Ph.D. NCET, September 28, 2016 What have we learned about social media?
- 3. Let’s talk • Are you active on SM? Why or why not? • What have you learned? • Any predictions for the next 5 years of SM? • What I’ve learned • Key performance technology
- 10. How do you spend most of your time? • Talk • Text • E-mail • Social Media • Other
- 12. • Never started? • Quit? • Currently active? • What have you learned? • Predictions?
- 13. What I’ve learned in 8 years • Privacy • Authenticity • Professional discretion
- 16. Never trust any site to protect your privacy
- 17. • Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing • If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online Operational Privacy
- 18. Operational Privacy • The sooner you behave as if you have no privacy online, the more effective you will be • Use your online presence to build bridges, not walls
- 19. We don’t need Facebook or Twitter to authenticate our lives
- 20. Professional Discretion Just because you can post, comment, share, like, etc. does not mean that you should.
- 22. Professionally Personal Everything you do reflects on your business
- 28. Be a signal in an ocean of noise
- 31. Core Performance Technology: The ability to outlearn your competitors
- 32. Yesterday’s home runs don’t win today’s games Babe Ruth
- 35. Questions?
- 36. Bret L. Simmons, Ph.D. www.bretlsimmons.com Bret.simmons@gmail.com (775) 336-9576