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Legal and Ethical Guidelines PR 313
Legal Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example:  Fleishman-Hillard ,[object Object],[object Object]
Example: British Airways ,[object Object],[object Object]
Example: Shandwick ,[object Object],[object Object]
Example: Procter & Gamble ,[object Object],[object Object],[object Object]
Example: Nike ,[object Object],[object Object]
Example: Nike ,[object Object],[object Object]
Defamation ,[object Object],[object Object],[object Object],[object Object]
Slander ,[object Object],[object Object],[object Object]
Libel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fair Comment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object]
Get Permission ,[object Object],[object Object]
Government Regulation ,[object Object],[object Object]
Example ,[object Object],[object Object],[object Object]
Meet Edgar ,[object Object],[object Object]
Federal Trade Commission ,[object Object],[object Object],[object Object],[object Object]
Other Regulated Areas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limited use ,[object Object],[object Object],[object Object],[object Object]
Ethics ,[object Object],[object Object]
Ethics and PR ,[object Object],[object Object],[object Object]
Code Overview ,[object Object],[object Object],[object Object]
ADVOCACY ,[object Object],[object Object]
HONESTY ,[object Object]
EXPERTISE ,[object Object],[object Object],[object Object]
INDEPENDENCE ,[object Object],[object Object]
LOYALTY ,[object Object]
FAIRNESS ,[object Object],[object Object]
Copyright Clearance Center ,[object Object],[object Object]
Copyright ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Fair Use?   ,[object Object],[object Object]
Measuring Fair Use ,[object Object],[object Object],[object Object]
The Four Factors ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. The Transformative Factor: ,[object Object],[object Object]
The Transformative Factor ,[object Object],[object Object],[object Object]
The Transformative Factor ,[object Object],[object Object]
2. The Nature of the   Copyrighted Work ,[object Object]
The Nature of the Copyrighted Work ,[object Object],[object Object]
3. The Amount and Substantiality of the Portion Taken ,[object Object],[object Object],[object Object]
The Amount and Substantiality of the Portion Taken ,[object Object]
4. The Effect of the Use Upon the Potential Market ,[object Object],[object Object]
The Effect of the Use Upon the Potential Market ,[object Object],[object Object]
What If You Acknowledge the Source Material? ,[object Object],[object Object]
What If You Acknowledge the Source Material? ,[object Object],[object Object]
Does It Help to Use a Disclaimer? ,[object Object],[object Object]
Disclaimers ,[object Object],[object Object]
Disclaimers ,[object Object],[object Object]
The Four Factors ,[object Object],[object Object]
Sample case ,[object Object]
Not a fair use ,[object Object]
Sample case ,[object Object]
Fair use ,[object Object]
Sample case ,[object Object]
Not a fair use ,[object Object]
Sample case ,[object Object]
Not a fair use ,[object Object]
Sample case ,[object Object]
Fair Use ,[object Object],[object Object]
Sample case ,[object Object]
Fair use ,[object Object]
Sample case ,[object Object]
Fair use ,[object Object]
Sample case ,[object Object]
Fair use ,[object Object],[object Object],[object Object]
Sample case ,[object Object]
Fair use ,[object Object]
Sample case ,[object Object]
Fair use ,[object Object]
Trademarks ,[object Object],[object Object],[object Object]
Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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