SlideShare une entreprise Scribd logo

PR 313 - Program Planning

•Télécharger en tant que PPT, PDF•
•
Brett Atwood
Brett Atwood

A public relations lecture that focuses on strategic plan development.

BusinessTechnologie
1  sur  31
Program Planning Chapter 18 PR 313 Brett Atwood
Developing a Plan ,[object Object],[object Object],[object Object],[object Object]
Needs Assessment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gathering Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classic PR Blunder ,[object Object],[object Object],[object Object],[object Object]
Media targets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Situation ,[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object]
1. Situation ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
2. Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Objectives ,[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object]
MySpace.com Example ,[object Object],[object Object]
3. Audience ,[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object]
5. Tactics ,[object Object],[object Object],[object Object]
5. Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: MySpace.com ,[object Object],[object Object],[object Object],[object Object]
“Viral” PR ,[object Object]
Example: Burger King ,[object Object],[object Object],[object Object],[object Object]
Enter the “Subservient Chicken”! ,[object Object],[object Object],[object Object]
6. Calendar ,[object Object],[object Object],[object Object]
6. Calendar ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Budget ,[object Object],[object Object],[object Object]
8. Evaluation ,[object Object],[object Object],[object Object]
Homework ,[object Object],[object Object],[object Object],[object Object]

Recommandé

Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations CampaignsPenn Strategies
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
Communication Strategy Template
Communication Strategy TemplateCommunication Strategy Template
Communication Strategy Templaterascaliana
 
Launch Communication Plan
Launch Communication PlanLaunch Communication Plan
Launch Communication PlanAveretek
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Exampleharoldtaylor1113
 
Communication Workshop: Developing a strategy
Communication Workshop: Developing a strategyCommunication Workshop: Developing a strategy
Communication Workshop: Developing a strategyNicola Hodge
 
Communications plan for 2015 2016
Communications plan for 2015 2016Communications plan for 2015 2016
Communications plan for 2015 2016Jackson Davies
 

Recommandé

Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
 
Evaluating Public Relations Campaigns
Evaluating Public Relations CampaignsEvaluating Public Relations Campaigns
Evaluating Public Relations CampaignsPenn Strategies
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
Communication Strategy Template
Communication Strategy TemplateCommunication Strategy Template
Communication Strategy Templaterascaliana
 
Launch Communication Plan
Launch Communication PlanLaunch Communication Plan
Launch Communication PlanAveretek
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Exampleharoldtaylor1113
 
Communication Workshop: Developing a strategy
Communication Workshop: Developing a strategyCommunication Workshop: Developing a strategy
Communication Workshop: Developing a strategyNicola Hodge
 
Communications plan for 2015 2016
Communications plan for 2015 2016Communications plan for 2015 2016
Communications plan for 2015 2016Jackson Davies
 
Comm plan-ebook
Comm plan-ebookComm plan-ebook
Comm plan-ebookNew Generation Marketing
 
PR Plan
PR PlanPR Plan
PR PlanCorinne Weisgerber
 
Communication Plan Workshop
Communication Plan WorkshopCommunication Plan Workshop
Communication Plan WorkshopTargetX
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
 
The PR Plan
The PR PlanThe PR Plan
The PR PlanAndreaGenevieve Michnik
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistSaviPR
 
Social Media and Your Communication Strategy
Social Media and Your Communication StrategySocial Media and Your Communication Strategy
Social Media and Your Communication StrategyDPCdigital
 
Checklist Communication Strategy Development
Checklist Communication Strategy DevelopmentChecklist Communication Strategy Development
Checklist Communication Strategy DevelopmentEwen Le Borgne
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?Ben Matthews
 
PR Planning: Research
PR Planning: ResearchPR Planning: Research
PR Planning: ResearchAndreaGenevieve Michnik
 
Session 11 Developing PR Strategy
Session 11 Developing PR StrategySession 11 Developing PR Strategy
Session 11 Developing PR StrategyNena Brodjonegoro
 
5 steps for communications planning
5 steps for communications planning5 steps for communications planning
5 steps for communications planningCommunicate & Howe!
 
Pa685 m8 ppt_alternate
Pa685 m8 ppt_alternatePa685 m8 ppt_alternate
Pa685 m8 ppt_alternatetoddkedwardsPearson
 
How to write a communications strategy
How to write a communications strategyHow to write a communications strategy
How to write a communications strategyAB
 
Pa685 m5 ppt_alternate
Pa685 m5 ppt_alternatePa685 m5 ppt_alternate
Pa685 m5 ppt_alternatetoddkedwardsPearson
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plankjensen555
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternatetoddkedwardsPearson
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Hariom Sharan
 
Marketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodallMarketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodallMichelle Goodall
 
Developing an Effective PR Plan for your Region
Developing an Effective PR Plan for your RegionDeveloping an Effective PR Plan for your Region
Developing an Effective PR Plan for your RegionRotary International
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR StrategyTomorrow People
 

Contenu connexe

Tendances

Communication Plan Workshop
Communication Plan WorkshopCommunication Plan Workshop
Communication Plan WorkshopTargetX
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Lucio Ribeiro
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistSaviPR
 
Social Media and Your Communication Strategy
Social Media and Your Communication StrategySocial Media and Your Communication Strategy
Social Media and Your Communication StrategyDPCdigital
 
Checklist Communication Strategy Development
Checklist Communication Strategy DevelopmentChecklist Communication Strategy Development
Checklist Communication Strategy DevelopmentEwen Le Borgne
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?Ben Matthews
 
Session 11 Developing PR Strategy
Session 11 Developing PR StrategySession 11 Developing PR Strategy
Session 11 Developing PR StrategyNena Brodjonegoro
 
5 steps for communications planning
5 steps for communications planning5 steps for communications planning
5 steps for communications planningCommunicate & Howe!
 
How to write a communications strategy
How to write a communications strategyHow to write a communications strategy
How to write a communications strategyAB
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plankjensen555
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Hariom Sharan
 

Tendances (19)

Comm plan-ebook
Comm plan-ebookComm plan-ebook
Comm plan-ebook
 
PR Plan
PR PlanPR Plan
PR Plan
 
Communication Plan Workshop
Communication Plan WorkshopCommunication Plan Workshop
Communication Plan Workshop
 
Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015Social media platform cheat sheet Australia September 2015
Social media platform cheat sheet Australia September 2015
 
The PR Plan
The PR PlanThe PR Plan
The PR Plan
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan Checklist
 
Social Media and Your Communication Strategy
Social Media and Your Communication StrategySocial Media and Your Communication Strategy
Social Media and Your Communication Strategy
 
Checklist Communication Strategy Development
Checklist Communication Strategy DevelopmentChecklist Communication Strategy Development
Checklist Communication Strategy Development
 
CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?CharityComms: What does a good communications strategy look like?
CharityComms: What does a good communications strategy look like?
 
PR Planning: Research
PR Planning: ResearchPR Planning: Research
PR Planning: Research
 
Session 11 Developing PR Strategy
Session 11 Developing PR StrategySession 11 Developing PR Strategy
Session 11 Developing PR Strategy
 
5 steps for communications planning
5 steps for communications planning5 steps for communications planning
5 steps for communications planning
 
Pa685 m8 ppt_alternate
Pa685 m8 ppt_alternatePa685 m8 ppt_alternate
Pa685 m8 ppt_alternate
 
How to write a communications strategy
How to write a communications strategyHow to write a communications strategy
How to write a communications strategy
 
Pa685 m5 ppt_alternate
Pa685 m5 ppt_alternatePa685 m5 ppt_alternate
Pa685 m5 ppt_alternate
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Plan
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plan
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
 
Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies Creating an effective PR foundation and strategies
Creating an effective PR foundation and strategies
 

En vedette

Marketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodallMarketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodallMichelle Goodall
 
Developing an Effective PR Plan for your Region
Developing an Effective PR Plan for your RegionDeveloping an Effective PR Plan for your Region
Developing an Effective PR Plan for your RegionRotary International
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR StrategyTomorrow People
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyPublic Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyMoksh Juneja
 
Developing An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationDeveloping An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationMueller Communications (St. Louis)
 
Creating Your Measurable PR Plan
Creating Your Measurable PR PlanCreating Your Measurable PR Plan
Creating Your Measurable PR PlanAlan Brooks
 
Create a Business Marketing Plan
Create a Business Marketing PlanCreate a Business Marketing Plan
Create a Business Marketing PlanDave Chaffey
 
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanHOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanGeben Communication
 

En vedette (8)

Marketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodallMarketing week 2013 online pr and social media fundamentals michelle goodall
Marketing week 2013 online pr and social media fundamentals michelle goodall
 
Developing an Effective PR Plan for your Region
Developing an Effective PR Plan for your RegionDeveloping an Effective PR Plan for your Region
Developing an Effective PR Plan for your Region
 
Creating a Unified PR Strategy
Creating a Unified PR StrategyCreating a Unified PR Strategy
Creating a Unified PR Strategy
 
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And StrategyPublic Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
 
Developing An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit OrganizationDeveloping An Effective Communication Plan For Your Nonprofit Organization
Developing An Effective Communication Plan For Your Nonprofit Organization
 
Creating Your Measurable PR Plan
Creating Your Measurable PR PlanCreating Your Measurable PR Plan
Creating Your Measurable PR Plan
 
Create a Business Marketing Plan
Create a Business Marketing PlanCreate a Business Marketing Plan
Create a Business Marketing Plan
 
HOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR PlanHOW TO: Start Creating a PR Plan
HOW TO: Start Creating a PR Plan
 

Similaire à PR 313 - Program Planning

Preparing Your Strategic Plan
Preparing Your Strategic PlanPreparing Your Strategic Plan
Preparing Your Strategic PlanBrett Atwood
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingHealthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingAnne Moss Rogers
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Impression Marketing
 
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010guest82a035
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010guest82a035
 
How To Create A Social Media Content Plan
How To Create A Social Media Content PlanHow To Create A Social Media Content Plan
How To Create A Social Media Content PlanBrand Diaries
 
Building Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBuilding Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBert DuMars
 
10 tips for winning on social media
10 tips for winning on social media10 tips for winning on social media
10 tips for winning on social mediaDrumUp
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyNicholas Dragon
 
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdfBuilding a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdfSMM Panel
 
Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoAaron Musoke .S.
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessAJ Gerritson
 
You've Created a Social Media Campaign-Now What?
You've Created a Social Media Campaign-Now What?You've Created a Social Media Campaign-Now What?
You've Created a Social Media Campaign-Now What?Webbed Marketing
 
oGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleoGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleAIESEC
 
Meetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the NewMeetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the NewGavilan Marketing & PR
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessViktor Deep
 

Similaire à PR 313 - Program Planning (20)

Preparing Your Strategic Plan
Preparing Your Strategic PlanPreparing Your Strategic Plan
Preparing Your Strategic Plan
 
Healthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic MarketingHealthcare Content Marketing: Managing Chaotic Marketing
Healthcare Content Marketing: Managing Chaotic Marketing
 
Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014Managing Chaotic Marketing VSHMPR May 2014
Managing Chaotic Marketing VSHMPR May 2014
 
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
 
Lecture Jan 27 2010
Lecture Jan 27 2010Lecture Jan 27 2010
Lecture Jan 27 2010
 
How To Create A Social Media Content Plan
How To Create A Social Media Content PlanHow To Create A Social Media Content Plan
How To Create A Social Media Content Plan
 
Building Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple BrandsBuilding Social Media Best Practices Across Multiple Brands
Building Social Media Best Practices Across Multiple Brands
 
10 tips for winning on social media
10 tips for winning on social media10 tips for winning on social media
10 tips for winning on social media
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media Strategy
 
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdfBuilding a Social Media Marketing Plan Step-by-Step Guide.pdf
Building a Social Media Marketing Plan Step-by-Step Guide.pdf
 
Social Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu FlamingoSocial Media Strategy Workbook by Blu Flamingo
Social Media Strategy Workbook by Blu Flamingo
 
Umcd conference opening slides slideshare version
Umcd conference opening slides slideshare versionUmcd conference opening slides slideshare version
Umcd conference opening slides slideshare version
 
Lesson 8: Student Edition
Lesson 8: Student EditionLesson 8: Student Edition
Lesson 8: Student Edition
 
Leveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research BusinessLeveraging Social Media to Grow your Research Business
Leveraging Social Media to Grow your Research Business
 
A Social Media Plan that Works
A Social Media Plan that WorksA Social Media Plan that Works
A Social Media Plan that Works
 
You've Created a Social Media Campaign-Now What?
You've Created a Social Media Campaign-Now What?You've Created a Social Media Campaign-Now What?
You've Created a Social Media Campaign-Now What?
 
oGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleoGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right people
 
Meetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the NewMeetings Marketing: How the Tried and True Complement the New
Meetings Marketing: How the Tried and True Complement the New
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and Happiness
 

Plus de Brett Atwood

Social Media Marketing Campaigns
Social Media Marketing CampaignsSocial Media Marketing Campaigns
Social Media Marketing CampaignsBrett Atwood
 
Murrow College at AEJMC 2016
Murrow College at AEJMC 2016Murrow College at AEJMC 2016
Murrow College at AEJMC 2016Brett Atwood
 
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...Brett Atwood
 
Video Production Basics
Video Production BasicsVideo Production Basics
Video Production BasicsBrett Atwood
 
Public Relations: Internal Communications & Employee Relations
Public Relations: Internal Communications & Employee RelationsPublic Relations: Internal Communications & Employee Relations
Public Relations: Internal Communications & Employee RelationsBrett Atwood
 
Public Relations Legal Considerations
Public Relations Legal ConsiderationsPublic Relations Legal Considerations
Public Relations Legal ConsiderationsBrett Atwood
 
Public Relations Ethics
Public Relations EthicsPublic Relations Ethics
Public Relations EthicsBrett Atwood
 
Organizational Settings in Public Relations
Organizational Settings in Public RelationsOrganizational Settings in Public Relations
Organizational Settings in Public RelationsBrett Atwood
 
History of Public Relations
History of Public RelationsHistory of Public Relations
History of Public RelationsBrett Atwood
 
Practitioners of Public Relations
Practitioners of Public RelationsPractitioners of Public Relations
Practitioners of Public RelationsBrett Atwood
 
Social Media Campaigns: An Introduction
Social Media Campaigns: An IntroductionSocial Media Campaigns: An Introduction
Social Media Campaigns: An IntroductionBrett Atwood
 
Best Practices in Blogging
Best Practices in BloggingBest Practices in Blogging
Best Practices in BloggingBrett Atwood
 
Pitching your story
Pitching your storyPitching your story
Pitching your storyBrett Atwood
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations TheoryBrett Atwood
 
How To Create A News Release
How To Create A News ReleaseHow To Create A News Release
How To Create A News ReleaseBrett Atwood
 
Newsletters Ezines Brochures
Newsletters Ezines BrochuresNewsletters Ezines Brochures
Newsletters Ezines BrochuresBrett Atwood
 
Radio Tv Pr Techniques
Radio Tv Pr TechniquesRadio Tv Pr Techniques
Radio Tv Pr TechniquesBrett Atwood
 

Plus de Brett Atwood (20)

Social Media Marketing Campaigns
Social Media Marketing CampaignsSocial Media Marketing Campaigns
Social Media Marketing Campaigns
 
Murrow College at AEJMC 2016
Murrow College at AEJMC 2016Murrow College at AEJMC 2016
Murrow College at AEJMC 2016
 
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...
Snap. Snip. Send.: How Mobile Media is Transforming Storytelling in the Class...
 
Video Production Basics
Video Production BasicsVideo Production Basics
Video Production Basics
 
Public Relations: Internal Communications & Employee Relations
Public Relations: Internal Communications & Employee RelationsPublic Relations: Internal Communications & Employee Relations
Public Relations: Internal Communications & Employee Relations
 
Public Relations Legal Considerations
Public Relations Legal ConsiderationsPublic Relations Legal Considerations
Public Relations Legal Considerations
 
Public Relations Ethics
Public Relations EthicsPublic Relations Ethics
Public Relations Ethics
 
Organizational Settings in Public Relations
Organizational Settings in Public RelationsOrganizational Settings in Public Relations
Organizational Settings in Public Relations
 
History of Public Relations
History of Public RelationsHistory of Public Relations
History of Public Relations
 
Practitioners of Public Relations
Practitioners of Public RelationsPractitioners of Public Relations
Practitioners of Public Relations
 
Social Media Campaigns: An Introduction
Social Media Campaigns: An IntroductionSocial Media Campaigns: An Introduction
Social Media Campaigns: An Introduction
 
Blogging Law
Blogging LawBlogging Law
Blogging Law
 
Best Practices in Blogging
Best Practices in BloggingBest Practices in Blogging
Best Practices in Blogging
 
Online Journalism
Online JournalismOnline Journalism
Online Journalism
 
Pitching your story
Pitching your storyPitching your story
Pitching your story
 
Web PR Techniques
Web PR TechniquesWeb PR Techniques
Web PR Techniques
 
Public Relations Theory
Public Relations TheoryPublic Relations Theory
Public Relations Theory
 
How To Create A News Release
How To Create A News ReleaseHow To Create A News Release
How To Create A News Release
 
Newsletters Ezines Brochures
Newsletters Ezines BrochuresNewsletters Ezines Brochures
Newsletters Ezines Brochures
 
Radio Tv Pr Techniques
Radio Tv Pr TechniquesRadio Tv Pr Techniques
Radio Tv Pr Techniques
 

Dernier

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 

Dernier (20)

Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 

PR 313 - Program Planning

  • 1. Program Planning Chapter 18 PR 313 Brett Atwood
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.