Make your dancers and bartenders proud to be at your club. You may not have tons of cash to spend on marketing, but that doesn’t mean that there aren’t effective ways to drive people to your gentleman’s club. There’s no single, failsafe approach to marketing, so vary your tactics. Your customers may tune out after a while if you only use one marketing method. So, here’s 5 low-cost ways to promote your gentlemen’s club.

1. 5 ways to promote your
GENTLEMAN’S CLUBGENTLEMEN’S CLUB

2. Make your dancers and bartenders
proud to be at your club. You may
not have tons of cash to spend on
marketing, but that doesn’t mean that
there aren’t effective ways to drive
people to your gentlemen’s club.
There’s no single, failsafe approach to
marketing, so vary your tactics. Your
customers may tune out after a while
if you only use one marketing method.
So, here’s 5 low-cost ways to promote
your gentlemen’s club.

3. TARGET AND PROMOTE FOR
YOUR SPECIFIC AUDIENCE
You might have events starring different performers, or targeting
a different customer group, but who do you want to be in your
club on a more frequent basis? Do you want to attract the young
crowd or focus on an older customer base? These are
things you should know before you begin using a
social media account for your gentleman’s club.
How you decide on your strategy is up to you, but
make sure you have this information first. You also
want a regular customer base who can like, follow
or otherwise subscribe to your page. Use your
Facebook Insights and website analytics to
determine the profile of your fan base.

4. BRAND YOUR SOCIAL MEDIA PAGES
You want to have specific features to make your
page appealing. Have your profile picture be your
brand name or logo, and then your cover photo be a
great shot of something awesome about your club.
Keep your about section short and to the point, but
not devoid of information. Tell visitors who you are,
what kind of entertainers to expect and what kind
of atmosphere they can expect.
Have content that promotes upcoming entertainers
at your gentleman’s club, follow-up content about
how great the night before was, and encouraging
messages that promote repeat visitors.

5. TRACK WHAT PEOPLE ARE SAYING ABOUT YOU
You have to be responsible for checking up on the buzz surrounding you online.
What are people saying? Reinforce the positive comments and look into the
negative ones. Respond to them. Ask for customers’
ideas on fixing the problem. This will show
customers that you being proactive and
taking their input.
Work on what needs fixing and politely
counter the comments that are untrue.
Post about what you’re doing to fix
negative aspects. Customers will see
your extra effort and reward it. Always
work on improving your club. Use
Google Alerts and SocialMention.com
make it easier to see what is being said.

6. CREATE BUZZ WITH TRENDS
Post hashtags and associated images, sharing
posts, and more. You have the potential to show up
on trending lists on social media, appearing on the
sidebars of every single page of that social media
network. This is something to go after for big
events, raising the hype and offering deals that can
be shared on social media.

7. MAINTAIN AN OPT-IN EMAIL MAILING LIST
While advertisements and word of mouth will help, keeping an opt-in email list
is infinitely useful. From event promotions to newsletters, you can promote
virtually any event your gentlemen’s club has, as well as communicate
important dates and specials to customers. It allows you to promote, market,
and communicate quickly, effectively and discretely.
An email list is potentially one of the most
important tools you can use to promote, and
the opt-in is important to be sure that you
comply with spam laws.

8. These are just a few ideas to promote a gentleman’s club effectively through
social media. The return on investment for staying up to date with the most
effective tools and promoting wisely is immeasurable. The benefit to your
gentlemen’s club is potentially endless.
If you need help with your marketing, we’d be happy to help, we understand
your marketing challenges and have a proven solution, specializing in
Gentlemen’s Clubs and their success.

9. Something else we can help you with?
Just ask, we love marketing and do this every day.
lapper@movingtargets.com | 267-317-2325 | movingtargets.com