In spite of COVID-19 (and in some ways because of it), we will continue to see growth across all programmatic media channels in 2020. This slide deck looks at five top emerging trends and technologies shaping the future of digital advertising during and after the coronavirus pandemic.

1. The Future of
Programmatic
Advertising: Top Trends &
Tech to Watch for Post-
COVID 2020

2. "Despite the challenges we all currently
face, new opportunities will present
themselves to forward-thinking
marketers leveraging programmatic to
engage with consumers in 2020."
PHIL PARRISH, CO-FOUNDER & MANAGING
DIRECTOR

3. POST-COVID
√ Identity resolution in a cookie-free world
√ Programmatic advertising on wearable devices
√ Accelerated growth for voice-activated advertising
√ Easier access to programmatic DOOH inventory
√ More streaming ads on OTT and digital audio content
TOP 5 PROGRAMMATIC TRENDS
FOR 2020

4. IDENTITY RESOLUTION IN A COOKIE-
FREE WORLD
To clear the air, relevant and data-driven advertising
isn’t going anywhere. Yes, there will come a time
when advertising will not be built on cookies, but
progress is already being made on a better
ecosystem.
Already, this helps brands eliminate dependency on
cookies to target ads and measure results.
IDENTITY
RESOLUTION
1.

5. PROGRAMMATIC ADVERTISING ON
WEARABLE DEVICES
Though smartwatches are the most common
wearable device type, more fitness trackers,
hearables, and smart glasses are being produced.
Wearables regularly collect data on location, lifestyle,
health metrics, and real-time moods, making this a
compelling channel for forward-thinking marketers.
2.WEARABLE
DEVICES

6. 57,000,000+
NEARLY A QUARTER OF U.S.
ADULTS—57 MILLION PEOPLE—
USED A WEARABLE DEVICE AT
LEAST ONCE A MONTH IN 2019.

7. ACCELERATED GROWTH FOR VOICE-
ACTIVATED ADS
Voice ads, along with placements through DOOH and
streaming content, will grow rapidly as innovation
evolves the underlying adtech supply chains.
Automated technologies will enable listeners to
perform a variety of voice commands to initiate an
instant response.
3.VOICE-
ACTIVATED
ADVERTISING

8. 8,000,000,000+
AN ESTIMATED EIGHT BILLION DIGITAL
VOICE ASSISTANTS WILL BE IN USE BY
2023. THIS REPRESENTS SUBSTANTIAL
GROWTH OVER THE 2.5 BILLION
ASSISTANTS THAT WERE IN USE IN 2018.

9. EASIER ACCESS TO PROGRAMMATIC
DOOH INVENTORY
Programmatic solutions for digital out-of-home
(DOOH) are now reaching over 100 million adults per
month.
These real-world screens drive reach, immersive
experiences, and impact via viewable, fraud-free,
and brand-safe display and video formats.
4.DIGITALOUT-
OF-HOME

10. EXPECT MORE STREAMING CONTENT
ADS ON OTT AND DIGITAL AUDIO
PLATFORMS THAN EVER BEFORE
Streaming content will be the most interesting
programmatic channel to observe through the rest of
2020 and beyond.
As consumers continue to comply with stay-at-
home orders, connected TV/OTT content is already
being consumed at all-time highs.
5.STREAMING
CONTENTADS

11. The programmatic industry continues to face
challenges, but despite these and the impact of
COVID-19, we will continue to see growth across all
programmatic channels in 2020. In fact, the pandemic
may speed the adoption of programmatic adtech.
Along the way, innovative marketers who test
emerging channels will be able to build more
meaningful connections with their audiences.

12. CHECK OUT THE
PROGRAMETRIX BLOG:
programetrix.com/blog
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PROGRAMMATIC
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