The document discusses how to create multiple income streams using WordPress as the foundation of an online business. Brett Napoli, founder of several online companies and websites, details his experience using WordPress for over 3 years. He outlines many potential revenue opportunities that can be implemented on a WordPress site, including web design services, advertising, affiliate marketing, membership sites, and selling both digital and physical products. The key is to solve problems for users, create value, and get creative in exploring different monetization methods.
2. Using WordPress to Create
Multiple Income Streams
WordPress as the Foundation of an
Online Business
Presented by:
BRETT NAPOLI
Dean of Website School
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3. Background: Brett Napoli
• Founder and CEO of Ambition Insight, Website
School and CollegeCures.com
• Developing Online Properties for 10 Years
• Using WordPress for 3 Years
• Favorite Domain: WebConsulting.com
• Personally own more than 250 domain names
• Sold over 20K in Domain Names, over 250K in
Websites & Web Services
• My first WordPress website reaches 3+ million
people per month, as high as 880,000 Pageviews in
1 day (1/21/13)
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4. Don’t Be Mistaken, It Wasn’t Easy
• Love & Passion
• Don’t Be Afraid to Fail or Start Over
• Can’t Stop
I've failed over and over and over again in
my life. And that is why I succeed.
- Michael Jordan
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5. What It Takes
• Time
• Money & Investment
• Risk
• Dedication
• Equipment
• Research
• Expertise & Experience
• Connections
• Consistent, Balanced Learning
• Motivation, Planning, Self Direction
• Planning, Planning, Planning, Planning
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6. Fun Facts: Am I In the Right Industry?
First Half 2012 Stats
• Internet advertising revenues, all-time high of
$17 billion
14 percent increase year-over-year
• Mobile Ad Revenue up 95% to 1.2 Billion
• Video Revenue: 18% year over year, 1 Billion
• Search Revenue: 8.1 Billion, up 19%
• Display Ads: 5.6 Billion, 4% increase
• Retail Advertisers earned 3.4 Billion
• Automotive: 2.2 Billion
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7. Did You Know
• The current number of internet users is 2.2
billion. In 2002 there were just 600 million.
That’s a 367% increase in a decade.
• Facebook accumulates over 500 terabytes
of data daily. This includes 2.7 billion likes
and 300 million photo uploads.
Internet World Statistics, eTForcasts, Domo, CNET
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8. Did You Know
• Every month Google handles 100 billion
searches. 40,000 searches a second.
• There are more devices connected to the
Internet than people on earth.
• In The USA 78.3% of the population uses
the internet.
• YouTube users watch over 3 billion hours
of video per month.
IBT, Daily Telegraph, and Internet World Statistics
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9. Did You Know
• Every Minute of the day $272k is spent by online
consumers.
• The Internet influences $5.77 offline for every dollar
spent online.
• Online shoppers spent $54.47 billion dollars this holiday
season. That’s a 16.8% increase from last year.
• 97% of consumers use online media when researching
products and services in their local area.
• The most expensive Domain Name ever sold was
Insure.com, it sold for $16 million.
http://www.mediabistro.com/alltwitter/data-never-sleeps_b24551
http://www.funnyjunk.com/channel/science/Most%2BAmazing%2BInternet%2BStatistics%2B2012/umiNGhz
http://www.internetretailer.com/2012/09/17/online-holiday-shopping-will-increase-17-year
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11. Ok, but how do I make money
with my WordPress website?
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12. Golden Rules of Success:
How to Make Money Anywhere
Solve Problems
Reduce Costs
Create Value
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13. Revenue Opportunities: Services
• Build Websites for other people &
companies, Website Reviews & Critiques
• WordPress Training & WordPress
Consulting
• Web Hosting – Resell, Affiliate, Hosted
Solution
• Domain Names – Management,
Registration, Renewals, Locking, Premium
Sales, Brokerage
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14. Revenue Opportunities: Services
• SEO, SEM
• Social Media Optimization, Social Media
Marketing
• Web Design, Graphic Design
• Logos, Print Collateral
• Upsell Stock Photography
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16. Revenue Opportunities
• Social Media Posts & Social Media
Sponsorship
• Email Blasts – Newsletters, Build a
Database
• Membership Site – Access to info product,
Access to Resources, Recurring Billing,
Per-Page or Per-Post Access, Temporary
Accounts
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17. Revenue Opportunities
• Music or Digital Delivery Goods – eBooks, Webinars,
Interviews
• In Video Advertising, Pre-roll Video Advertising
• Sponsorships - Background Sponsorship, Section
Sponsorship, IFrame
• Lead Generation
• Create Software - Create Plugins, Create Themes,
Create Addons, Create Image Packs
• Related Posts, Social Discovery, Widgets (nrelate,
Disqus)
• Consumer Data: Tracking Pixels & Cookies, Email
Addresses & Customer Information
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18. Revenue Opportunities
• Google Custom Search (Search Results)
• Affiliate Products & Services: Plugins, Themes,
Enhancements
• Niche Websites
• Get Free Products, Review Them, Sell Them
• Barter
• Meetup Sponsorships, Event Sponsorships, Swag
Sponsorships
• Video Production
• Offer Skype Consulting of Any Kind
• Referrals
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22. Revenue Opportunities
• Specials, Discounts, Groups, Expiring Offers,
Offer Terms, Lengthened Terms
• Make the first dollar
• Creative Value
• Make a Business Plan First
• Respond to Every Single Email
• Go back to old emails
GET CREATIVE!
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Notes de l'éditeur
Internet World Statistics,eTForcasts, Domo, ZD Net CNET