Kubik Capabilities Presentation 2011 A

Unforgettable experiences begin with imaginative ideas.
At kubik, ideas are transformed into unique unforgettable brand experiences that enthrall
audiences and go Beyond Imagination.

For over 25 years we have been designing, fabricating, installing and managing exhibits,
events and environments for businesses, institutions and museums all around the world.
With offices in Amsterdam, Toronto and New Jersey, we serve the needs of many of the
world’s leading commercial brands and leading cultural, science and education centres.

Global brands demand global services. With a combined staff of over 200 employees our
clients have come to depend on our global resources to support their requirements
anywhere in the world.

© 2010 kubik inc. All rights reserved.® 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc. thinkubik.com

Global Reach: we have an outstanding team of skilled professionals Our locations
working in Asia, North America and Europe kubik North America
Canada
Multi-disciplinary Approach: our team includes strategists, designers, 1680 Mattawa Avenue
Mississauga, Ontario, Canada
planners, project managers,craftspeople and fabrication specialists L4X 3A5
Toll Free 1.877.252.2818
Comprehensive Offering: we develop, create and build experiences: T 905. 272.2818
events, museums, exhibits, graphics, retail, and corporate environments F 905.272.2120
USA
7000 Commerce Parkway, Mount Laurel
Flexibility: as the scope of the project changes, our team adapts to fit our NJ 08054-1004, USA
clients’ needs T 1.856.234.0052
F 856. 234.0760
Trust: our clients know our solutions are creative, technically sound, and
fiscally responsible kubik Europe
The Netherlands
Plotterstraat 1, 1033 RX,
Turnkey Solutions: we take projects from the initial creative idea, through
Amsterdam, The Netherlands
architectural and engineering development to cost-effective fabrication, +31 20 581 3030
site management, logistics, installation and finally, to storage
info@thinkubik.com
thinkubik.com


□ Ideation and Conceptual Design
□ CAD Detailing
□ Graphic Design and Production
□ Project Management
□ Event Management
□ Manufacturing
□ Transportation & Logistics
□ Installation and Dismantle
□ Warehousing


Our role is to interpret, design and construct world-class
exhibits and events that convey the theme and meet the
project’s objectives – and we are not afraid to offer you
imaginative design options. From managing the minute
details to unveiling the final picture, you’ll find that we are a
friendly, highly professional group who pride ourselves in
flawless execution.

Exceeding expectations. Every day.
Over two decades we’ve honed our expertise, originality and
style, earning our place as an industry leader in providing
integrated design build solutions. kubik defines full service
for our industry.

We’ve proven time and time again, no matter how big the
dream… We can design it. We can build it.


For this event, held every 5 years, kubik created a series of themed environments to feature
Canon's latest products to their North American dealers and the public.


Nike Parks are multi-media, high energy sporting events aimed at soccer-loving kids all over
the world, and kubik stages the events in raw places, including an abandoned slaughterhouse,
a tanker ship, and an unfinished subway.

© 2010 kubik inc. All rights reserved®. 'kubik', 'think kubik' and 'beyond imagination' are registered trademarks of kubik Inc. thinkubik.com

Nike challenged kubik to create an event that connected international social and cultural
influencers: we developed “The Art of Speed” – a celebration of our almost universal interest
in all things and all people who go fast.


It was a slam-dunk when Nike chose kubik to stage a street basketball event that let
streetballers go one-on-one to become ‘King of the Court’ – and connected the brand with
the partners and the target.


As sponsor of the Air Races in San Francisco, Red Bull asked kubik to create a fitting consumer
experience - six huge pylons where visitors were treated to flight simulators, interactive games
and dynamic video of the race.


For a private preview of Cole Haan’s Fall collection, kubik transformed a Las Vegas Hotel
ballroom into a total retail environment complete with fixtures, product, light, sound and
spectacular graphics – all in record time.


Philips was refreshing their brand positioning, and came to kubik for a launch event that was
true to their message: “Technology should be as simple as the box it comes in.”


Amstel asked kubik to leverage a TV campaign featuring
friends getting together and enjoying sports, and we
responded with the The Giant Living Room, the biggest
outdoor living space ever created.


Giant lifelike replicas of Unilever products – like Axe Deodorant and Garde D’Or Sauce - were
a big media attractor at the event kubik created to celebrate the opening of the client’s new
Marketing Headquarters in Amsterdam.


Coca Cola, working with the Dutch Olympic Committee asked kubik to design and execute a mobile sport city - an interactive
sports park that was easy to install in city spaces and offered kids the opportunity to play six different sports.


To promote a new service from Rabobank, kubik built an
8-meter mobile phone and floated it on a barge in the rivers
of Amsterdam – a high visibility idea that communicated the
features of Rabo Mobile to a huge audience.


Nike asked kubik to design and build a unique installation to introduce all the participants of
the Dam-tot-Dam running competition to their newest product – a shoe called the Nike+.


For Infiniti’s VIP night at the Toronto Auto Show kubik created a sophisticated experience for
more than 7,000 guests, and set the mood with special staging for a performance by
international singing star Sophie Milman.


Heineken’s new PET bottle was the focus of an installation designed by the brewer’s in-house
architect and brought to life by kubik: a fully functioning traveling bar, with a main wall built
entirely from slabs of real ice.


For Loblaw’s new “Joe Fresh” brand, kubik moved the product out of the store and into the
minds of the audience with a mobile traveling salesroom that transformed from road to retail
in under an hour.


The Cirque du Soleil was a perfect complement to the launch of Infiniti’s new EX crossover,
and kubik staged a perfect event, featuring a 16’ 4-sided fabric pyramid that transformed into
4 huge projection screens.


For Nissan’s launch of the new Rogue, kubik developed
“Rogue Revealed: the biggest Grey Cup Tailgate Party Ever”
featuring celebrities, food, games, big prizes and more,
connecting the new vehicle with the game and the fans.


Spectacular color, 24 specially built 40-ft sea containers, and kubik’s unique ability to
co-ordinate a traveling international event gave PUMA Ocean Racing an unforgettable
hospitality environment during the Volvo Ocean Race.


For Saint-Gobain, a world leader in the sustainable habitat
and construction markets, kubik developed a custom, fully
modular rental booth that easily provided individual
branding for a wide range of individual operations.


kubik was challenged to deliver a custom rental exhibit
to promote the Trump International Hotel & Tower and
reflect the property's exclusivity and style.


Svelte Medical Systems’ new booth for its revolutionary
Acrobat Direct Stent featured a wrapped dynamic fabric
helix that echoed the smooth movement of the device.


kubik blended various rental properties and a colorful
theme to give Zurich a cost effective and interactive space
to feature their risk management and insurance services.


kubik was tasked with taking Michelin's corporate message
of "The right tire changes everything" and combining it with
their futuristic automotive design challenge at the Detroit
auto show.


kubik’s new booth for Advantest used a combination of color, scale and translucence to create
an elegant and memorable impression for the world’s largest manufacturer of semiconductor
testing equipment.


Height was the answer when kubik created an exhibit for
Ricoh, one of the largest photocopier companies in Canada,
allowing big dramatic images of Ricoh devices to be
displayed above the equipment on display.


“Lift your mind” was kubik’s creative concept for an all new exhibit for Caterpillar, where
machinery occupied center stage and a lounge-café provided a relaxing refuge for weary
show-goers.


A raised deck and auxiliary room enabled Husky Injection
Molding Systems to clearly demonstrate their state-of-the-
art capabilities. Natural finishes on the booth itself
conveyed environmental sensitivity — not an easy task for
a plastics manufacturer.


To provide Amgen with a flexible exhibit that could fit
multiple configurations, kubik chose the modular Octanorm
Maxima system and added custom components to create a
unique and effective show presence.


To get the most out of a limited budget, kubik envisioned
and fabricated a solution that combined rental and
custom-built elements. The exhibit’s multi-sided structure
permitted a full product line display that was easily
accessible.


To give Nike Bauer Hockey a commanding presence at trade shows, kubik decided to “fight
with height”The new 2-story exhibit had 24-foot entrance arches, bathed in light and covered
.
with an array of video monitors.


When kubik created a new corporate Auto Show exhibit for Nissan, the concern was to fully
align the exhibit with Nissan’s global brand, yet still allow the individual personalities of Nissan
vehicles show through.


kubik was able to source and build an interactive customer journey through the Infiniti
environment that exemplifies a balance of architecture and experience, reflecting the true
face of Infiniti.


Kia assigned kubik to create an exhibit that would remain
fresh for five years, be flexible enough to absorb periodic
changes, drive traffic to KIA dealerships, and convey a clear
sense of the brand’s true personality.


For Scholastic’s new traveling exhibit, kubik Toronto and
Amsterdam combined forces to create a sophisticated
expression of the company’s depth and diversity, and
showcase their full range of modern educational products.


Jenn-Air's advertising compared the company’s products to
works of art hanging in a gallery. Their challenge to kubik was
to bring the print campaign to “life” as a 3D exhibit.


kubik worked with Cadillac to engineer, produce and install
a new corporate exhibit from an original design featuring
24’ high modules highlighted with stainless steel, leather,
marble and custom LED light panels.


Open Text, an enterprise integration company, asked kubik
to create a new trade show program with a customized
fully modular system that could work in large or small, with
no sacrifice of branded visual impact.


For Bugaboo, whose strollers are famous for design and flexibility, kubik created a new booth
that highlighted the stroller’s versatility in almost every situation imaginable - and won the
prestigious Event Marketer MOD Award.


Lamb Weston’s new kubik-designed exhibit brought the
ambiance and style of an authentic “Parisian Marche” to an
indoor exhibit hall, and put Lamb Weston’s frozen potato
products at the core of a French Market.


kubik designed, fabricated and implemented The Nike Golf “Mystery Box” It was a state-of-
.
the-art environment – a black, monolithic cube positioned in the heart of the exhibition area,
a central part of a multi-faceted golf immersion experience.


For Ford’s new Autoshow environment, the kubik team celebrated the broad range of Ford
products, using a modular “umbrella” exhibit that embraced all models under one roof.


kubik’s challenge from Lincoln was to showcase the brand in a rich architectural setting that
transformed their Auto Show space into a comfortable lounge where visitors could immerse
themselves in a true brand experience.


Hyundai's stylish enclosure was visible from almost anywhere on the show floor, and enabled
the brand to present its vehicles in a way that consumers had never seen before.


For their new exhibit, Michelin had three directives for kubik: make it fresh and spectacular;
make it modular and transportable; and follow our strict corporate visual guidelines - just the
sort of challenge we enjoy!


For Mitsubishi forklifts, kubik created “The Art of Lifting”an exhibit inspired by the graphics of Andy
,
Wharhol and featuring a real“down-to-earth”game with true-to-scale remote control model forklifts.


The new trade show exhibit created by kubik for TEVA Europe blended new and old elements
to create a seamless new design with modern materials and special green light effects to
showcase TEVA’s “green” corporate color.


Tiger Woods’ defense of his British Open title and victory in the 135th Open Championship,
gave Nike Golf – and kubik - an opportunity to enhance their relationship with golfers by giving
them a unique, interactive golf-experience.


The unique characteristics of two quite different brands were
treated with equal style in a new exhibit created by kubik for
Jaguar Land Rover’s space at the Toronto Auto Show: pure
elegance on one hand, and rugged luxury on the other.


When designing the launch display for the all new Nissan
Cube, kubik took its inspiration from the Cube‘s innovative
window design and dynamic use of interior lighting,
allowing that to set the tone for the Cube Auto Show
experience, and making it clear that the Cube was
something new that actually fit into a techno-savvy world.


Limited Snowboards, makers of high-tech boards and
equipment, made a big impression with a bold new exhibit
from kubik that allowed customers to handle the product
and talk to the experts in a high-energy environment.


kubik transformed Labatt’s idea for a traveling exhibit into a
fully functional, true-to life, and totally mobile bar setting,
complete with mirrors, beer taps, branded bar signs and a
big-screen TV.


kubik created a new custom rental booth for One Lambda
that used bold colours, floor-to-ceiling light boxes and a
plasma video wall to reflect the client’s dynamic leadership
in the medical resource industry.


Visual Sonics’ new kubik-designed booth serves as a
dynamic live demonstration environment that uses colour
and distinctive shapes to capture the "organic" geometry
of the company’s logo in a 3-dimensional form.


MacLaren asked kubik to produce their fresh new auto show exhibit for General Motors of
Canada, they challenged us to develop an all-new multi-brand exhibit that captured the drive
of GM, yet allowed each of their 4 major brands to express their unique character.


To help Diageo’s Captain Morgan Rum and Smirnoff Vodka
brands stand out in busy liquor stores, kubik created a
“store within the store” that featured arresting life-size and
bigger-than-life icons for each brand.


kubik engineered and implemented multiple interior environments for Heineken’s international
headquarters, dividing the space into six completely convincing leisure-themed environments.


If you’re Nike and you’re setting up shop in some of the world’s most competitive retail
environments, you come to kubik to create stores that are part museum, part theme park, and
powerfully, persuasively retail.


kubik’s task for Johnson Controls was to create one facility with two purposes: a Customer
Briefing Center that functioned as a high-tech sales facility, and also showcase products within
a working environment.


While helping Nortel Networks create a new Customer Presentation Center, kubik worked with
architects, general contractors and audio-visual experts, and managed working drawings,
prototyping, fabrication and installation.


kubik helped develop an impressive new facility that created a positive atmosphere for clients,
visitors and employees; a convincing look into the company’s vision of future work
environments.


Nokia’s new Luna 8600 phone was kubik’s inspiration for a rule-breaking installation that used
LED technology to light up the displays and the customers’ faces at flagship stores in New
York, Chicago. Moscow and Hong Kong.


To complement Swarovski’s “Crystal Christmas Tree” at
Toronto’s Eaton’s Centre, kubik developed “multi-faceted”
crystal-inspired display cases, complete with custom
lighting and complex one-piece graphic wraps.


To help launch the Sony Ericsson "ROCKS" campaign, kubik
helped develop, manufacture and install a multi-function
retail kiosk for installation in shopping malls and high
traffic spaces.


Working with American Express' agency, kubik engineered
and implemented this large credit card sales kiosk in
Toronto's busy Pearson International Airport.


For Alberta’s new Cross Iron Mills shopping complex, kubik created over 30 unique and
innovative displays and fixtures, including a suspended faux fossil spine, decorative floor inlays
and oversized picture frames.


With an amazing monitor wall, branded pillar wraps and life size graphics, kubik transformed
part of Toronto’s ACC into the LG Experiential Zone: the ideal place to see how good home
entertainment can be.


An amazingly lifelike installation was created in this “Touch-Me” environment that transports
visitors to the main street of 18th century Port Royal, Jamaica and the age of Pirates.


For the United States Holocaust Memorial Museum, kubik created a walk-through exhibit that
could survive the effects of interaction with an immense and varied audience – including
young children, who can be very ‘hands-on’.


Our role as key exhibit developer for The Montreal Holocaust Memorial Centre, called on all of
kubik’s skills in project management, development and production of graphics, display cases
and audio visual content in four languages.


kubik beat the clock and kept to budget in producing, shipping and installing 8 tractor trailer
loads of over-sized exhibit components for the “Humankind” theme pavilions EXPO 2000,
Germany’s first world fair.


Initially kubik was asked to provide design development, fabrication and installation for more
than 30 interactive exhibits. But to truly achieve this project’s objectives, kubik had to
understand the cultural philosophy of the project’s visionaries.


The traveling exhibit Diana: A Celebration, called on all of kubik’s expertise in building
protected environments for fragile cultural materials and valuable artifacts.


Nasdaq’s new Visitors Presentation Center immerses visitors in an activity-filled, multi-media
experience with interactive displays developed by kubik to re-create the wheeler-dealer world
of global financial transactions.


A special exhibit to celebrate the Royal Wedding of HRH Prince Willem to his bride Maxima
from Argentina was a true test of kubik’s ability to create and control every aspect of a
historically important installation.


During the creation of the Newseum, kubik was responsible for every aspect of housing the
museum’s priceless collection of more than 81,000 pounds of materials – and for developing
exciting new approaches to installation and usage.


The kubik team produced exhibits for the Maltz Museum of Jewish Heritage that tell a tale of
hope and ambition that is familiar to scores of religious traditions and cultural communities.


kubik was selected by architect Tadao Ando to fabricate his creative contribution to the
Kennedy Center’s Japan! Culture + Hyperculture Festival: four massive glass cubes,
painstakingly inscribed with thousands of tiny words.


Extraordinary clients. Extraordinary creations.
A client list that speaks volumes about our work.

CREATING THE MOST EXTRAORDINARY
EXPERIENCES IN THE WORLD

Kubik Capabilities Presentation 2011 A

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