1. TITLE TO GO HEREAdditional detailsDate Put your money where your mouse is Chris Reed Managing Partner, Brew @chris_reed www.brewdigital.com

2. What’s the ROI of a nice cup of tea?

3. The best way to judge the effectiveness of a social media campaignis not simply to judge the effectiveness of a social media campaign

4. followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores.

5. followers, flows, friends, fans, connections, counts, re-tweets, comments, diggs, bookmarks, counts, tags, stumbles, views, readers, shares, tweets, unique commenters, pagerank, cpm, pagerank, sentiment scores. Yes, they’re all measurable. But so what?

6. So how do you compare...

7. Evaluation > Measurement

8. You want to do what, exactly?

9. Who do you wantto get to door think what?And how do you knowwhen they’ve done it?

10. Define the specificsSales increase? Reputation improvement? Customer service speed?Measure the outputssocial mentions, links, views, engagement, followers and friendsEvaluate the outcomes and impacts against budgetCPA, tracker research, behaviour change, sales increase

11. £300K sales increase from trackable hyperlinks ROI: 14:1

12. Recruited 25,000 users

13. Provided exemplary customer service

14. The social media crisis cycle Other twitterati drive the story. Someone is offended (by a brand) and tweets it Bloggers get interested. Brand responds. Or doesn’t Mainstream news expands and propagates story Brand’s response is picked over by social media gurus

15. Now – what’s this cup of tea worth?

16. TITLE TO GO HEREAdditional detailsDate Put your money where your mouse is Chris Reed Managing Partner, Brew @chris_reed www.brewdigital.com