Presentation given in Saudi Arabia by Katarzyna Gruda, Director of Graphic Design & General Studio School of Art, Media & Technology Parsons The New School for Design. The focus of this presentation was on Parsons' AAS Graphic Design Program.
Design by Brian McDermott
Parsons Women in Design Presentation, Saudi Arabia (Graphic Design)
1. A HERD IS A LARGE
GROUP OF ANIMALS
wItH RELAtIVELY
LIttLE StRUCtURE.
tHERE MAY BE ONE
OR FEw ANIMALS
tHAt tEND tO BE IMI-
tAtED BY tHE RESt
OF tHE HERD MORE
tHAN OtHERS.
tHE LAtIN wORD
PORt MEANS tO
MOVE. tHE LAtIN
wORD FOLIO
MEANS PAPER OR
ARtIFACtS. tHUS
A PORtFOLIO IS A
MOVEABLE COLLE-
CtION OF PAPERS,
OR SAMPLES.
PARSONS AAS GRAPHIC DESIGN WORK 2007:VOLUME 1
wORk IS tHE MENtAL
OR PHYSICAL EFFORt
DONE IN ORDER tO
ACHIEVE A PURPOSE
OR RESULt.
2. 40 41
A K- Gre-
idd een
and Whe-
his els,
jac- cor-
33 kets:
an
exh-
por-
ate
iden-
ibit, tity
pos- and
ter pac-
kag
ing
for a
car
dea-
ler-
ship
StU-
spe-
cial-
izin-
g in
the
sale
of
envi-
ron-
DE-
men-
tally
frie-
ndly
cars
Al-
pha
Nt
to
Ome-
ga: A
Sur-
vey
of
Fam-
ous
wO
Phy-
sics
Equ-
at-
ions,
inte-
rior
Rk:
2- dd.berman@gmail.com <dana berman>
007
previous degree(s) bachelor of arts in economics, cornell university
work experience junior designer, clarins; cake decorator, baskin robbins; intern, global business dialogue;
intern, south american explorers
languages spoken english, hebrew
what is your favorite adhesive? rubber cement
who would you choose to play you in a movie? wonder woman
what is the last book you read? the alchemist, ben jonson
what typefaces make you cringe? comic sans (especially for office communication)
42 43
Jac- Le
k o’ Cor-
Lan- bus-
tern, ier,
po- co-
ster ver
Spri-
ng
Tree
Map-
le S-
yrup,
pac-
kag
ing
christine.boake@gmail.com <christine boake>
previous degree(s) bachelor of arts in english and humanistic studies, mcgill university
work experience designer, draft FCB ; intern, teen vogue
languages spoken english, french, italian, latin—no seriously it’s not a dead language
what is your favorite adhesive? studio tac
who would you choose to play you in a movie? reese witherspoon as a brunette
what is the last book you read? blink, malcolm gladwell
what typefaces make you cringe? comic sans
what is in your right pocket? metro pass, bank card and an extra hair elastic
44 45
Mo Ell-
der- en
nist do
Mal- n’t
ice, be
pub- l-
lica- ate,
tion co-
inte- ver
rior and
int-
But- er-
ters ior
des-
ign,
cor-
por-
ate
iden-
tity
eb@ellenbutters.com <ellen butters>
previous degree(s) bachelor of arts in art history, oberlin college; bachelor of music in viola performance,
oberlin conservatory
work experience designer, american museum of natural history; assistent designer, tomoko miho inc.
languages spoken besides english? sadly, none
who would you choose to play you in a movie? meg tilly
what is the last book you read? reinventing comics, scott mccloud
what is in your right pocket? post-it of where i’m supposed to go and what i’m supposed to do
website www.buttersdesign.com
3. 46 47
Bla- Bla-
ck ck
Mar- Mar-
ket ket
Ca- 2 FOR 1** Ca-
tal- tal-
og- og-
ue, ue,
88 int-
pa- er-
ges, ior
co-
ver
#882119-EB*
Baby Twins
Choose any combination: mixed (boy/girl combos) or two-of-the same
(boy/boy or girl/girl combos). **2 for 1 price includes a total of one
pair of twins and is subject to availability.
Per child
€
*see page 40 for terms & conditions
#385409*
Franciso de Goya, Children with Cart
Oil on canvas. 5X3 feet. From 1778. The painting was stolen near Scranton,
Pennsylvania, while being transported from Ohio’s Toledo Museum of Art,
which acquired the work in 1959, to the Solomon R. Guggenheim Museum
in New York. The work was to be displayed at a Guggenheim exhibition,
“Spanish Painting from El Greco to Picasso: Time, Truth and History.” Also
featured on FBI’s “Top Ten Art Thefts” list.
price
€
*see page 16 for terms & conditions
#385414-BQ*
AK-47
The AK-47 (shortened from Russian: 1947 Avtomat Kalashnikova) is a
gas-operated assault rifle that was used in many Eastern bloc nations
during the Cold War. Compared with the auto-loading rifles used in
World War II, the StG-44 aside, the AK-47 was generally more com-
pact, with a shorter range, a smaller 7.62 × 39 mm cartridge, and was
capable of selective fire. It is one of the first true assault rifles and
remains the most widely used.
each $2,500
€1,400
ingridcarozzi@mac.com <ingrid carozzi>
#L-2545* #K-2551* #K-2557*
previous degree(s) bachelor degree in communication, pace university Date Drugs Lysergic Acid Diethylamide Phencyclidine
#K-2540*
#K-2558*
work experience intern, doyle partners; director of events, the swedish-american chamber of commerce of #K-2552*
Amphetamines
#L-2546* Psilocybin
Diet Pills Marijuana .
A
#L-2541* #L-2559*
new york; account executive, luxury marketing group; intern, fleishmann-hillard Amyl Nitrite #K-2553*
Mescaline and Peyote
Steroids
#K-2547*
#L-2542* #K-2554*
languages spoken swedish, italian, spanish, english & some german
Ecstasy
Barbiturates and Methaqualone Methamphetamines #L-2560*
Stimulants
#K-2548*
.
#K-2555*
what is your favorite adhesive? i can’t believe it’s not butter #L-2543*
Butyl Nitrite
Heroin, Opium and Fentanyl
Morphine and Opium
Rush, Bolt, Bullet, Locker Room or Climax .
#K-2549* #L-2561*
who would you choose to play you in a movie? molly shannon #K-2544*
Hashish and Hashish Oil
#L-2556* Tranquilizers
Cocaine and Crack Cocaine Narcotics and Painkillers
#L-2550*
what is the last book you read? what to expect when you are expecting
Human Growth Hormones
*
what typefaces make you cringe? apple chancery makes me nervous
>
4. 48 49
No- Milo-
bod- s Es-
y’s tiar-
Per- io
fec- Fish
t, zi- Re-
ne, stau-
silk - rant,
scr- web-
een site
co-
ver Life-
and St-
inte- yle
rior Co-
ndo-
ms,
pac-
kag-
ing
When life gives you lemons, make lemonade. Saggy Bosom
t
“Just two cups to lift sag. The
ultimate in bosom loveliness.”
1960
<ingrid carozzi>
5. 60 61
See- See-
ing ing
bey- Bey-
ond, ond,
co- inte-
ver rior
laura.f.cline@gmail.com <laura cline>
previous degree(s) bachelors of music in viola performance, oberlin conservatory
work experience designer, bella muse, Inc.
languages spoken chinese, english
what is your favorite adhesive? gluestick
who would you choose to play you in a movie? some pixels
what is the last book you read? catch-22, joseph heller
what typefaces make you cringe? papyrus
what is in your right pocket? my metrocard and $5
>
6. 62 63
Zan- V is
gy for
sci- Ve-
sso- gas,
rs, silk-
cor- scr-
por- een
ate po-
ide- ster
nt-
ity
and
pac-
kag-
ing
<laura cline>
7. 72 73 74 75
De- De- Swi- How
cad- cad- tch We
es es Off, See,
of of pos- 145
our our ter pa-
Liv- liv- ser- ges,
es, es, ies co-
silk- int- pro- ver
scr- eri mot- and
een or ing inte-
co- lig- rior
ver ht
pol-
lut-
ion
awa-
ren-
ess
THE HOSPITAL SCENE is a must in any daytime soap opera. As
early as 1956, soaps have used the hospital scene as a dramatic
point in an otherwise long-winded storyline. Once a character falls The number of
in love, falls in love again, and is ready to confess, a catastrophic birds killed after
event lands our lead character in the hospital. Deaths on soap being attracted
operas are usually short-lived. It usually doesn’t take too long for
to the lights of tall
a character to return from the dead. If all else fails, an evil twin
towers range
sibling arrives in town to shake things up even more.
from four to five
million a year.
switch-off.com
501 622 755
“men,” said the little prince, “set out on their way in express trains, I hoisted the bucket slowly to the edge of the well and set it
but they do not know what they are looking for. Then they rush there—happy, tired as I was, over my achievement.The song of the
about, and get excited, and turn round and round…” pulley was still in my ears, and I could see the sunlight shimmer in
And he added: the still trembling water.
“It is not worth the trouble…” “I am thirsty for this water,” said the little prince. “Give me some
The well that we had come to was not like the wells of the of it to drink…”
Sahara.The wells of the Sahara are mere holes dug in the sand.This And I understood what he had been looking for.
one was like a well in a village. But there was no village here, and I raised the bucket to his lips. He drank, his eyes closed. It was as
I thought I must be dreaming… sweet as some special festival treat.This water was indeed a different
“It is strange,” I said to the little prince. “Everything is ready for thing from ordinary nourishment. Its sweetness was born of the
use: the pulley, the bucket, the rope…” walk under the stars, the song of the pulley, the effort of my arms.
He laughed, touched the rope, and set the pulley to working. It was good for the heart, like a present. When I was a little boy,
And the pulley moaned, like an old weathervane which the wind the lights of the Christmas tree, the music of the Midnight Mass,
has long since forgotten. the tenderness of smiling faces, used to make up, so, the radiance
“Do you hear?” said the little prince. “We have wakened the well, of the gifts I received.
and it is singing…” “The men where you live,” said the little prince, “raise five
I did not want him to tire himself with the rope. thousand roses in the same garden—and they do not find in it
“Leave it to me,” I said. “It is too heavy for you.” what they are looking for.”
yasemin.emory@gmail.com <yasemin sara emory>
previous degree(s) bachelor of arts in international development studies, mcgill university
work experience intern, martha stewart living; intern, loomstate; intern, domino magazine
languages spoken english, turkish, french
what is your favorite adhesive? glue tape and studio tac
who would you choose to play you in a movie? betty cooper
what is the last book you read? naked, david sedaris
what typefaces make you cringe? bauhaus
what is in your right pocket? magic
> <yasemin sara emory>
9. 88 89
The Kyo-
Wor- to
k of Tem-
Ray ples,
and silk-
Cha- scr-
rles een
Ea- po-
mes, ster
bo-
ok
and
CD
pac-
kag
ing
amanda.huber@mac.com <amanda huber>
previous degree(s) bachelor of arts in art history, duke university
work experience intern, smart design; intern, cleary gottlieb hamilton and steen; intern, los angeles county
museum of art
languages spoken english, spanish
what is the last book you read? the trial, franz kafka
what typefaces make you cringe? the default one
what is in your right pocket? lint, a dime, a ticket stub for the international contemporary furniture fair
website www.amandahuber.com
>
90 91
The
wor-
k of
Ped-
ro
Alm-
odo
var,
pos-
ter
se-
ries
<amanda huber>
10. 98 99 104 105
Lig- Lig- Dex- The
hts, hts, ter, Dyi-
140 int- pro- ng
pa- er- mot- Sta-
ges, ior ion- rs,
co- al silk-
ver po- scr-
ster een
po-
ster
jeffreyscottkurtz@hotmail.com <jeffrey kurtz> seandlauer@gmail.com <sean lauer>
previous degree(s) rochester institute of technology previous degree(s) bachelor of science in commerce, mcintire school of commerce, university of virginia
work experience freelance designer, martha stewart living; intern, the newschool communications and languages spoken english
external affairs office previous work experience intern, laird + partners; associate merchant, abercrombie & fitch
what is your favorite adhesive? rubber cement
who would you choose to play you in a movie? tom hanks
what is the last book you read? way of the peaceful warrior, dan millman
what typefaces make you cringe? courier
what is in your right pocket? chapstick
>
124 125 126 127
Re- Re- Con- Art
le- le- cre- for $
ase, ase, te Sake,
po- po- Isl- mo-
etry etry and, tion
pub- pub- J.G. grap-
lilc- lilc- Bal- hic
at- at- lard,
ion, ion, bo- D+P
co- inte- ok Pub-
ver rior co- lish-
ver ing,
cor-
por-
ate
iden-
tity
contact@mokur.com <masakazu okura>
work experience art director, neferart inc.; designer, project Q design office; advertising intern, SWO co. ltd.
languages spoken japanese, english
what is your favorite adhesive? studio tac
who would you choose to play you in a movie? johnny depp
what is the last book you read? black jack, osamu tezuka
what typefaces make you cringe? arial and optima
what is in your right pocket? appreciation
website www.mokur.com
> <masakazu okura>
>
12. 138 139 140 141
Ea- Ea- IOU, Mot-
sy sy po- her-
Pic- Pic- ster less
ki- ki- us- Br-
ns, ns, ing ook-
silk- silk- pho- lyn,
scr- scr- to- Jon-
een een lith- ath-
CD CD ogra- an
pac- pac- phy Let-
kag- kag- ham,
ing, ing, Box bo-
co- int- Car ook
ver er- Cr- co-
ior ush ver
No.
00-
429,
silk-
scr-
een
and
rub-
ber
st-
amp
co-
ver
jeffperky@hotmail.com <jeff perky>
previous degree(s) masters of business administration, university of tennessee; bachelor of business
administration, university of tennessee
work experience designer, archer>malmo; designer, windup design
what is your favorite adhesive? super 77
who would you choose to play you in a movie? i don’t know, i’m sure it would need to be a silent film
what is the last book you read? the kite runner, khaled hosseini
what typefaces make you cringe? no particular one, just when they are misused
what is in your right pocket? luck
> <jeff perky>
13. 146 147 154 155
The Lea- Dr- Mot-
Atl- fpop op her-
an- gum, out, less
tic, adv- cov- Bro-
pu- erti- er ok-
blic- sem- and lyn,
at- ent ins- Jon-
ion, ide ath-
inte- de- an
rior tail Leth-
em,
bo-
ok
co-
ver
Half
Th-
ere,
aco-
rdia-
n b-
ook
francesca@sciandradesign.com <francesca sciandra> lauren@laurenwickware.com <lauren wickware>
previous degree(s) bachelor of architecture, the cooper union previous degree(s) ontario college of art & design, AOCAD sculpture/installation
languages spoken english work experience designer, the office of gilbert li; designer, toronto life; designer, chatelaine; intern,
previous work experience humanscale, tru design visionaire; assistant curator, doris mccarthy gallery, university of toronto; managing editor, prefix photo
what is your favorite adhesive? super 77 magazine, prefix institute of contemporary art
what is the last book you read? on beauty, zadie smith who would you choose to play you in a movie? cynthia nixon
what typefaces make you cringe? comic sans what is the last book you read? the colony of unrequited dreams, wayne johnston
what is in your right pocket? my mini sketch book what typefaces make you cringe? felt tip
website www.sciandradesign.com website www.laurenwickware.com
>
161
AN ANIMAL tAkING
ON tHE ROLE OF tHE
LEADER IS CALLED A
“CONtROL ANIMAL,”
SINCE ItS BEHAVIOUR
wILL PREDICt tHAt
OF tHE ENtIRE HERD.
15. 166 167 168 169
Res- Pho- Var-
ume to ious
with boo- pho-
only th tob-
com- por- ooth
pany trait, por-
list- Orly trai-
ings Air- ts.
and port, New
clie- Fra- Yor-
nts. nce. k,
Des- May Los
crip- 1994. Ang-
tions eles
were Pitt-
pur- sbu-
pos- rgh,
ely Lon-
omit- don,
ted Par-
sinc- is.
e Fro-
all m1
jobs 991 -
were pres-
art ent.
dir-
ect-
ion
or
were
self-
exp-
lan-
ato-
ry.
Type-
set
in 24
poi-
nt
Col-
lis.
Font
des-
ign-
ed
by
Chris-
toph
Noo-
rdzij.
william van roden
art director, martha stewart;
illustrator; professor, aas
graphic design, type 2 and
portfolio & process
> <william van roden>
