SCORE is a volunteer organization that provides business training, free business consultations and mentorship from executives in your industry. http://scoremilwaukee.weebly.com

1. SCORE HELPS OWNER ACCELERATE HIS DREAM
Beto Rangel is a role model. He is intelligent, optimistic, energetic, engaging and
“motivated by success.” At age 15, this young man who, as he explains, “came from
nothing,” looked around his environment and decided he did not want the kind of life
that he saw being lived there; he wanted more. It should be no surprise, then, that he
would be the first member of his family to go to–and graduate from–college.
Beto Rangel also loves cars. As a UWM student looking for means to defray college
costs, Beto combined his strengths and his love and started an auto detailing business
that successfully carried him through those years and in 2009 he earned his degree in
Business Administration. Timing is everything. Graduating and hitting the job market
in the midst of an economic downturn the likes of which had not been seen since the
Great Depression was not ideal. He may have been unable to find a job but he was not
deterred. Even as a boy, Beto had a deep understanding that he “would persevere no
matter what” and he had always wanted to be his own boss. His thoughts kept returning
to his auto detailing business and in 2011, he began researching and when he saw no
other mobile detailing operations in Milwaukee– only brick and mortar, he decided to
make it official.
Beto understands the power of
networking and business
relationships as well as the value
of mentoring and he put great
effort into getting himself
established. As his outreach
expanded, he contacted SCORE
and was paired with volunteer
mentor Carole Kauss, who was
impressed with his work ethic
and enthusiasm. Carole supplied
helpful contact information as
well as solid marketing input and
Executive Auto Detail took off in
2012. The fully equipped mobile auto detail and car wash service provider caters to
career-oriented clients with high expectations and demanding schedules.

2. The writings and experiences of other entrepreneurs are inspiring to Beto. When he
“just went for it” and started out without a written plan, he was following the advice of
Virgin Atlantic founder and serial entrepreneur Richard Branson who said that writing a
business plan might “scare you out of trying.” He has no regrets. He places great
emphasis on resources and connections and on finding mentors who will offer support
and insight–exactly what he received
from SCORE. He urges others to do the
same and reminds them, “if you don’t
know how–how will you?”
Beto plans to attend the SCORE business plan workshop series this year as soon as he
can squeeze it in to his busy calendar. He had scheduled it early this year but had to
cancel when Chrysler tapped his business to handle all their vehicles at the annual
Milwaukee Auto Show. That kicked 2014 off with a bang and because of the
relationships he has developed with area golf courses, Beto expects the year to continue
the same way.
Executive Auto Detail has grown
as a result of word-of-mouth
from happy clients. They
appreciate the level of service as
well as the convenience of
having their vehicles cared for
while they are at home, at the
office or playing golf. Beto
continues making connections
that will offer more such
opportunities. Starting his
business without a structural
overhead was a big plus for this
entrepreneur and as the mobile
business grows he will look for
a brick and mortar location that
will allow for expansion. He describes himself as “a helpful person” and looks forward
to being able to create more local jobs. Sounds like the profile of a future SCORE
volunteer!
Executive Auto Detail
Beto Rangel
414-736-4000
executiveautodetailwi@gmail.com
www.executiveautodetailwi.com
“If you don’t know how–how
will you?” Beto Rangel