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SEO, LLC Internet Competitive Analysis Report                                                                2/27/2012




                                                                             500 N. Michigan Ave.
                                                                             Suite 300
    SEO, LLC Search Engine Ranking                                           Chicago, IL 60611
    Report                                                                   920-285-7570


    Date:            2/27/2012

    Recipient:       Pat Niles
                     Downtowndough
                     W63N658 Washington Ave
                     CEDARBURG WI 53012

                     Phone: 262-387-0311
                     http://www.DowntownDough.com/default.asp



    This analysis has been created by SEO, LLC. Visit us on the Web at
    http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your
    personalized plan to dominate in the search results on Google and Bing.




Created by SEO, LLC dba                                  1 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                                          2/27/2012



Report Overview
Dates of the Ranking Checks
Date: Monday, February 27, 2012
Comparison date: Saturday, February 04, 2012


Scope of this Ranking Report
53 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine have
been checked.


Visibility Statistics
This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking
changes.
Listings in the first position                            21
                                                                                  Listings Summary


Listings in the top 5 positions                           59


Listings in the top 10 positions                          85


Listings in the top 20 positions                         105


Listings which are new                                    20


Listings which moved up                                   14


Listings which did not change                             44


Listings which moved down                                 27


Listings which are dropped                                28
                                                                                       34 listings new or moved up
                                                                                          44 listings did not change
Total listings                                           105
                                                                               55 listings dropped or moved down




Listings Distribution
This chart shows the number of rankings in the different positions.




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SEO, LLC Internet Competitive Analysis Report                                                                                       2/27/2012

Listings Distribution

 35

 30

 25

 20

 15

 10

  5

  0
                    Pos. 1                  Pos. 2-5                Pos. 6-10                Pos. 11-15               Pos. 16-20

                                                  Monday, February 27, 2012         Saturday, February 04, 2012



Top 20 Listings
The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20
rankings in the search engines.

                 Top 20 listings for keywords                                          Top 20 listings in the search engines
      4
                                                                            30

      3                                                                     25

                                                                            20
      2
                                                                            15

      1                                                                     10

                                                                                5
      0
                                                                                0
           4 top 20 listings for "Comfort Grip Cookie Cutters"
           4 top 20 listings for "Musical Instr...Cookie Cutters"                      33 top 20 listings in Google.com (without Places)
           4 top 20 listings for "Religious Cookie Cutters"                            28 top 20 listings in Bing.com
           4 top 20 listings for "Custom Cookie Cutters"                               27 top 20 listings in Ask.com
           4 top 20 listings for "Old Fashioned Cookie Cutters"                        17 top 20 listings in AltaVista.com (U.S.)




Checked URLs
This table lists all URLs that have been considered for this report.
URL                                                                                                        Listings On             Listings On
                                                                                                                Page 1                  Page 2




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SEO, LLC Internet Competitive Analysis Report                                                                    2/27/2012

Checked URLs
This table lists all URLs that have been considered for this report.
http://www.downtowndough.com                                                                          85                 20
Total                                                                                                 85                 20


Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Keyword                                                                                       Listings On      Listings On
                                                                                                   Page 1           Page 2
Animal Cookie Cutters                                                                                  1                  1
Ann Clark Cookie Cutters                                                                               3                  1
Baking Supplies                                                                                        0                  0
Baking Tools                                                                                           0                  1
Bird and Bug Cookie Cutters                                                                            4                  0
Boats Cookie cutters                                                                                   2                  2
Candles & Toppers                                                                                      0                  0
Candy Ingredients                                                                                      0                  0
Candy Molds                                                                                            0                  0
Candy Writers & Gel Writers                                                                            3                  0
Cars Cookie Cutter                                                                                     0                  0
Cat & Dog Cookie Cutters                                                                               0                  1
Christmas Cookie Cutters                                                                               0                  0
Clothing and Accessories                                                                               0                  0
Color Spray Mist                                                                                       2                  0
Comfort Grip Cookie Cutters                                                                            4                  0
Cookie Cutter Sets                                                                                     1                  2
Cookie Cutters                                                                                         2                  2
Cookie Jars                                                                                            0                  0
Copper Cookie Cutters                                                                                  2                  2
Cupcake Cups                                                                                           0                  0
Custom Cookie Cutters                                                                                  4                  0
Easter Cookie Cutters                                                                                  1                  0
Fish & Dinosaurs Cookie Cutters                                                                        3                  0
Flower Cookie Cutter                                                                                   0                  0
Halloween & Fall Cookie Cutters                                                                        2                  0
Icing Tools & Tips                                                                                     1                  0
Letters & Number Cookie Cutters                                                                        1                  0




Created by SEO, LLC dba                                      4 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                                    2/27/2012

Checked Keywords
This table lists all search terms for which rankings have been found in the top 20 results.
Licensed & Character Sugar Decos                                                                         3                0
Licensed Character Pans                                                                                  2                2
LorAnn Oils & Flavors                                                                                    0                3
Luster Dust                                                                                              0                0
Martha Stewart Magazine Cutters                                                                          4                0
Measuring Cups and Spoons                                                                                0                0
Mini Cookie Cutters                                                                                      2                0
Mint Molds                                                                                               0                0
Musical Instruments Cookie Cutters                                                                       4                0
Non-Pariels & Jimmies                                                                                    3                0
Odds & Ends Cookie Cutters                                                                               3                0
Old Fashioned Cookie Cutters                                                                             4                0
Pans & Baking Sheets                                                                                     0                0
Planes & Trains Cookie Cutters                                                                           3                0
Religious Cookie Cutters                                                                                 4                0
Rosette Irons                                                                                            2                1
Rycraft Cookie Stamps                                                                                    2                0
Shapes Cookie Cutters                                                                                    0                0
Southwest Cookie Cutters                                                                                 2                0
Sport Cookie Cutters                                                                                     3                0
St. Patrick's Day Cookie Cutters                                                                         2                0
State & Patriotic Cookie Cutters                                                                         3                0
Tools Cookie Cutters                                                                                     2                0
Valentine's Day cookie cutters                                                                           1                1
Wedding & Baby Cookie Cutters                                                                            0                1
Total                                                                                                   85               20


Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.
Search Engine                                                                                   Listings On    Listings On
                                                                                                     Page 1         Page 2
   AltaVista.com (U.S.)                                                                                 13                4

   Ask.com                                                                                              21                6

   Bing.com                                                                                             23                5




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SEO, LLC Internet Competitive Analysis Report                                                                    2/27/2012

Checked Search Engines
This table lists all search engines for which rankings have been found in the top 20 results.

   Google.com (without Places)                                                                        28                  5
Total                                                                                                 85                 20




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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012



Ranking Results
   AltaVista.com (U.S.)
Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Animal Cookie Cutters               http://www.downtowndough.com/sho          16         2         14         -2
                                    pdisplayproducts.asp?id=23&cat=Ani
                                    mal+Cookie+Cutters
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           8         1         12         +4
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26+Trai
                                    ns+Cookie+Cutters
Boats Cookie cutters                http://www.downtowndough.com/sho          15         2           -      new
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com/shopdispl          -        -          7    dropped
                                    ayproducts.asp?id=24&cat=Dog+Coo




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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    kie+Cutters
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           5         1          3         -2
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -           -     same
Cookie Cutter Sets                  http://www.downtowndough.com/sho          12         2         12      same
                                    pdisplayproducts.asp?id=91&cat=Co
                                    okie+Cutter+Sets
Cookie Cutters                      http://downtowndough.com                   4         1          4      same
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://www.downtowndough.com/sho           7         1          8         +1
                                    pdisplayproducts.asp?id=28&cat=Co
                                    pper+Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=87&cat=Cu
                                    stom+Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://www.downtowndough.com/sho            -        -          4    dropped
                                    pdisplayproducts.asp?id=33&cat=Let
                                    ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos    http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                              2/27/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
Licensed & Character Sugar Decos     http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=84&cat=Lic
                                     ensed+%26+Character+Sugar+Deco
                                     s
Licensed Character Pans              http://downtowndough.com                    -        -           -     same
Licensed Character Pans              http://www.downtowndough.com/sho           5         1          5      same
                                     pdisplayproducts.asp?id=57&cat=Lic
                                     ensed+and+Character+Pans
LorAnn Oils & Flavors                http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho            -        -         11    dropped
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=102&cat=M
                                     artha+Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://www.downtowndough.com/sho           6         1          3         -3
                                     pdisplayproducts.asp?id=34&cat=Mi
                                     ni+Cookie+Cutters
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n%2DPariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho            -        -          5    dropped
                                     pdisplayproducts.asp?page=2&id=36
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho           2         1          2      same
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Planes & Trains Cookie Cutters      http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26+Trai
                                    ns+Cookie+Cutters
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           3         1          6         +3
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho          12         2         13         +1
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           7         1          5         -2
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho            -        -          1    dropped
                                    pdisplayproducts.asp?id=44&cat=Sta
                                    te+%26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplayproducts.asp?id=86&cat=We
                                    dding+%26+Baby+Cookie+Cutters




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SEO, LLC Internet Competitive Analysis Report                                                               2/27/2012

Rankings on AltaVista.com (U.S.)




            5
Position




           10
           3/1/2010   6/1/2010   9/1/2010   12/1/2010     3/1/2011   6/1/2011     9/1/2011      12/1/2011        3/1/2012




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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012



   Ask.com

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho          17         2          8         -9
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho           2         1          1         -1
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26amp%3B+Gel+Wri
                                    ters
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://www.downtowndough.com/sho           9         1          7         -2
                                    pdisplayproducts.asp?id=76&cat=Col
                                    or+Spray+Mist
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           8         1          9         +1




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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -         12    dropped
Cookie Cutters                      http://downtowndough.com                    -        -          6    dropped
Cookie Cutters                      http://downtowndough.com/shopdispl        11         2           -      new
                                    aycategories.asp?id=15&cat=1600+
                                    Kinds+of+Cookie+Cutters
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com/shopdispl        16         2         15         -1
                                    ayproducts.asp?id=28&cat=Copper+
                                    Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com/shopdispl         7         1          6         -1
                                    ayproducts.asp?id=87&cat=Custom+
                                    Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho            -        -          2    dropped
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://www.downtowndough.com/sho           7         1           -      new
                                    pdisplayproducts.asp?id=32&cat=Hal
                                    loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos    http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos    http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=84&cat=Lic
                                    ensed+%26+Character+Sugar+Deco
                                    s
Licensed Character Pans             http://downtowndough.com                    -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                              2/27/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
Licensed Character Pans              http://www.downtowndough.com/sho          14         2         14      same
                                     pdisplaycategories.asp?id=108
LorAnn Oils & Flavors                http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho          14         2         14      same
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com/shopdispl         5         1          5      same
                                     ayproducts.asp?id=102&cat=Martha
                                     +Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pareils+%26+Jimmies
Non-Pariels & Jimmies                http://www.downtowndough.com/sho           1         1           -      new
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho           7         1          7      same
                                     pdisplayproducts.asp?id=36&cat=Od
                                     ds+%26amp%3B+Ends+Cookie+Cut
                                     ters
Old Fashioned Cookie Cutters         http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters         http://www.downtowndough.com/sho           3         1          3      same
                                     pdisplayproducts.asp?id=37&cat=Old
                                     +Fashioned+Cookie+Cutters
Pans & Baking Sheets                 http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters       http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=45&cat=Car
                                     s%2C+Boats%2C+Planes+%26amp




Created by SEO, LLC dba                               14 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    %3B+Trains+Cookie+Cutters
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           6         1          6      same
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Rycraft Cookie Stamps               http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=40&cat=Ry
                                    craft+Cookie+Stamps
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=42&cat=So
                                    uthwest+Cookie+Cutters
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho            -        -         10    dropped
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
St. Patrick's Day Cookie Cutters    http://downtowndough.com/shopdispl         9         1          9      same
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho           9         1         10         +1
                                    pdisplayproducts.asp?id=112&cat=P
                                    atriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Tools Cookie Cutters                http://www.downtowndough.com/sho           9         1          9      same
                                    pdisplayproducts.asp?id=99&cat=To
                                    ols+Cookie+Cutters
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com/shopdispl        13         2         12         -1
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters




Created by SEO, LLC dba                              15 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                   2/27/2012

Keyword                             URL                           Pos.    Page     Old Pos.      Change
Wedding & Baby Cookie Cutters       http://downtowndough.com          -        -           -     same




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SEO, LLC Internet Competitive Analysis Report                                                                      2/27/2012

Rankings on Ask.com




            5
 Position




            10




            15
                 3/1/2010   6/1/2010   9/1/2010   12/1/2010           3/1/2011   6/1/2011     9/1/2011     12/1/2011     3/1/2012




Created by SEO, LLC dba                                       17 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012



   Bing.com

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Animal Cookie Cutters               http://www.downtowndough.com/sho           5         1         14         +9
                                    pdisplayproducts.asp?id=23&cat=Ani
                                    mal+Cookie+Cutters
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           8         1         10         +2
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho            -        -          8    dropped
                                    pdisplaycategories.asp?id=15&cat=C
                                    ookie+Cutters
Boats Cookie cutters                http://www.downtowndough.com/sho          15         2           -      new
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho            -        -          7    dropped
                                    pdisplaycategories.asp?id=20&cat=C
                                    andy+Making
Candy Writers & Gel Writers         http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26+Gel+Writers
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com/shopdispl        13         2          7         -6
                                    ayproducts.asp?id=24&cat=Dog+Coo




Created by SEO, LLC dba                              18 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    kie+Cutters
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           6         1          3         -3
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                    -        -           -     same
Cookie Cutter Sets                  http://www.downtowndough.com/sho          12         2         10         -2
                                    pdisplayproducts.asp?id=91&cat=Co
                                    okie+Cutter+Sets
Cookie Cutters                      http://downtowndough.com                   8         1          4         -4
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://www.downtowndough.com/sho           7         1          8         +1
                                    pdisplayproducts.asp?id=28&cat=Co
                                    pper+Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://www.downtowndough.com/sho           4         1          4      same
                                    pdisplayproducts.asp?id=87&cat=Cu
                                    stom+Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com/shopdispl          -        -          5    dropped
                                    ayproducts.asp?id=30&cat=Fish+Co
                                    okie+Cutters
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://downtowndough.com                    -        -           -     same
Letters & Number Cookie Cutters     http://www.downtowndough.com/sho           2         1           -      new
                                    pdisplayproducts.asp?id=33&cat=Let




Created by SEO, LLC dba                              19 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                              2/27/2012

Keyword                              URL                                     Pos.    Page     Old Pos.      Change
                                     ters+%26+Number+Cookie+Cutters
Licensed & Character Sugar Decos     http://downtowndough.com                    -        -           -     same
Licensed & Character Sugar Decos     http://www.downtowndough.com/sho           1         1          1      same
                                     pdisplayproducts.asp?id=84&cat=Lic
                                     ensed+%26+Character+Sugar+Deco
                                     s
Licensed Character Pans              http://downtowndough.com                    -        -           -     same
Licensed Character Pans              http://www.downtowndough.com/sho           5         1          4         -1
                                     pdisplayproducts.asp?id=57&cat=Lic
                                     ensed+and+Character+Pans
LorAnn Oils & Flavors                http://downtowndough.com                    -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho          13         2         11         -2
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                    -        -           -     same
Martha Stewart Magazine Cutters      http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=102&cat=M
                                     artha+Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                    -        -           -     same
Mini Cookie Cutters                  http://www.downtowndough.com/sho           6         1          3         -3
                                     pdisplayproducts.asp?id=34&cat=Mi
                                     ni+Cookie+Cutters
Mint Molds                           http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                    -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho           2         1          1         -1
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                    -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho           2         1           -      new
                                     pdisplayproducts.asp?id=81&cat=No
                                     n%2DPariels+%26+Jimmies
Odds & Ends Cookie Cutters           http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho            -        -          9    dropped
                                     pDisplayCategories.asp?id=15&cat=
                                     1600+Cookie+Cutters+and+Cookie+
                                     Cutter+Sets
Odds & Ends Cookie Cutters           http://www.downtowndough.com/sho           2         1           -      new




Created by SEO, LLC dba                               20 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    pdisplayproducts.asp?id=36&cat=Od
                                    ds+%26amp%3B+Ends+Cookie+Cut
                                    ters
Old Fashioned Cookie Cutters        http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters        http://www.downtowndough.com/sho           2         1          2      same
                                    pdisplayproducts.asp?id=37&cat=Old
                                    +Fashioned+Cookie+Cutters
Pans & Baking Sheets                http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://www.downtowndough.com/sho           3         1           -      new
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           3         1          6         +3
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho          10         1         13         +3
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           7         1          5         -2
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=44&cat=Sta
                                    te+%26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same
Wedding & Baby Cookie Cutters       http://www.downtowndough.com/sho          16         2           -      new
                                    pdisplayproducts.asp?id=86&cat=We




Created by SEO, LLC dba                              21 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                              2/27/2012

Keyword                             URL                      Pos.    Page    Old Pos.       Change
                                    dding+%26+Baby+




Created by SEO, LLC dba                           22 of   http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                                      2/27/2012

Rankings on Bing.com




            5
 Position




            10




            15
                 3/1/2010   6/1/2010   9/1/2010   12/1/2010           3/1/2011   6/1/2011     9/1/2011     12/1/2011     3/1/2012




Created by SEO, LLC dba                                       23 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012



   Google.com (without Places)

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Animal Cookie Cutters               http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://downtowndough.com                    -        -           -     same
Ann Clark Cookie Cutters            http://www.downtowndough.com/sho           4         1          2         -2
                                    pdisplayproducts.asp?id=25&cat=An
                                    n+Clark+Cookie+Cutters
Baking Supplies                     http://downtowndough.com                    -        -           -     same
Baking Tools                        http://downtowndough.com                    -        -           -     same
Baking Tools                        http://www.downtowndough.com/sho          11         2         12         +1
                                    pdisplaycategories.asp?id=108
Bird and Bug Cookie Cutters         http://downtowndough.com                    -        -           -     same
Bird and Bug Cookie Cutters         http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=94&cat=Bir
                                    d+and+Bug+Cookie+Cutters
Boats Cookie cutters                http://downtowndough.com                    -        -           -     same
Boats Cookie cutters                http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Candles & Toppers                   http://downtowndough.com                    -        -           -     same
Candy Ingredients                   http://downtowndough.com                    -        -           -     same
Candy Molds                         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://downtowndough.com                    -        -           -     same
Candy Writers & Gel Writers         http://www.downtowndough.com/sho           2         1          1         -1
                                    pdisplayproducts.asp?id=75&cat=Ca
                                    ndy+Writers+%26amp%3B+Gel+Wri
                                    ters
Cars Cookie Cutter                  http://downtowndough.com                    -        -           -     same
Cat & Dog Cookie Cutters            http://downtowndough.com                    -        -           -     same
Christmas Cookie Cutters            http://downtowndough.com                    -        -           -     same
Clothing and Accessories            http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://downtowndough.com                    -        -           -     same
Color Spray Mist                    http://www.downtowndough.com/sho           2         1          2      same
                                    pdisplayproducts.asp?id=76&cat=Col
                                    or+Spray+Mist




Created by SEO, LLC dba                              24 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
Comfort Grip Cookie Cutters         http://downtowndough.com                    -        -           -     same
Comfort Grip Cookie Cutters         http://www.downtowndough.com/sho           3         1          3      same
                                    pdisplayproducts.asp?id=27&cat=Co
                                    mfort+Grip+Cookie+Cutters
Cookie Cutter Sets                  http://downtowndough.com                  10         1          5         -5
Cookie Cutters                      http://downtowndough.com                    -        -          4    dropped
Cookie Cutters                      http://downtowndough.com/shopdispl        13         2           -      new
                                    aycategories.asp?id=15&cat=1600+
                                    Kinds+of+Cookie+Cutters
Cookie Jars                         http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com                    -        -           -     same
Copper Cookie Cutters               http://downtowndough.com/shopdispl        17         2         15         -2
                                    ayproducts.asp?id=28&cat=Copper+
                                    Cookie+Cutters
Cupcake Cups                        http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com                    -        -           -     same
Custom Cookie Cutters               http://downtowndough.com/shopdispl         1         1          1      same
                                    ayproducts.asp?id=87&cat=Custom+
                                    Cookie+Cutters
Easter Cookie Cutters               http://downtowndough.com                    -        -           -     same
Easter Cookie Cutters               http://downtowndough.com/shopdispl        10         1         10      same
                                    ayproducts.asp?id=29&cat=Easter+
                                    %26+Spring+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com                    -        -           -     same
Fish & Dinosaurs Cookie Cutters     http://downtowndough.com/shopdispl          -        -          1    dropped
                                    ayproducts.asp?id=30&cat=Fish+%2
                                    6+Dinosaurs+Cookie+Cutters
Fish & Dinosaurs Cookie Cutters     http://www.downtowndough.com/sho           1         1           -      new
                                    pdisplayproducts.asp?id=30&cat=Fis
                                    h+%26+Dinosaurs+Cookie+Cutters
Flower Cookie Cutter                http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com                    -        -           -     same
Halloween & Fall Cookie Cutters     http://downtowndough.com/shopdispl          -        -          8    dropped
                                    ayproducts.asp?id=32&cat=Hallowee
                                    n+%26+Fall+Cookie+Cutters
Halloween & Fall Cookie Cutters     http://www.downtowndough.com/sho           7         1           -      new
                                    pdisplayproducts.asp?id=32&cat=Hal
                                    loween+%26+Fall+Cookie+Cutters
Icing Tools & Tips                  http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                              25 of               http://SplinternetMarketing.com/default.asp
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SEO, LLC Internet Competitive Analysis Report                                                               2/27/2012

Keyword                              URL                                      Pos.    Page     Old Pos.      Change
Icing Tools & Tips                   http://www.downtowndough.com/sho             -        -          6    dropped
                                     pdisplayproducts.asp?id=56&cat=Icin
                                     g+Tools+%26amp%3B+Tips
Icing Tools & Tips                   https://www.downtowndough.com/sh            6         1           -      new
                                     opdisplayproducts.asp?id=56&cat=Ici
                                     ng+Tools+%26amp%3B+Tips
Letters & Number Cookie Cutters      http://downtowndough.com                     -        -           -     same
Licensed & Character Sugar Decos     http://downtowndough.com                     -        -           -     same
Licensed & Character Sugar Decos     http://www.downtowndough.com/sho            1         1          1      same
                                     pdisplayproducts.asp?id=84&cat=Lic
                                     ensed+%26+Character+Sugar+Deco
                                     s
Licensed Character Pans              http://downtowndough.com                     -        -           -     same
Licensed Character Pans              http://downtowndough.com/shopdispl           -        -          6    dropped
                                     ayproducts.asp?id=57&cat=licensed
                                     +and+character+pans
Licensed Character Pans              http://www.downtowndough.com/sho           17         2           -      new
                                     pdisplaycategories.asp?id=108
LorAnn Oils & Flavors                http://downtowndough.com                     -        -           -     same
LorAnn Oils & Flavors                http://www.downtowndough.com/sho           12         2         13         +1
                                     pdisplayproducts.asp?id=80&cat=Lor
                                     Ann+Oils+%26+Flavors
Luster Dust                          http://downtowndough.com                     -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com                     -        -           -     same
Martha Stewart Magazine Cutters      http://downtowndough.com/shopdispl          3         1          4         +1
                                     ayproducts.asp?id=102&cat=Martha
                                     +Stewart+Magazine+Cutters
Measuring Cups and Spoons            http://downtowndough.com                     -        -           -     same
Mini Cookie Cutters                  http://downtowndough.com                     -        -           -     same
Mint Molds                           http://downtowndough.com                     -        -           -     same
Musical Instruments Cookie Cutters   http://downtowndough.com                     -        -           -     same
Musical Instruments Cookie Cutters   http://www.downtowndough.com/sho            1         1          1      same
                                     pdisplayproducts.asp?id=35&cat=Mu
                                     sical+Instruments+Cookie+Cutters
Non-Pariels & Jimmies                http://downtowndough.com                     -        -           -     same
Non-Pariels & Jimmies                http://www.downtowndough.com/sho             -        -          1    dropped
                                     pdisplayproducts.asp?id=81&cat=No
                                     n-Pareils+%26+Jimmies
Non-Pariels & Jimmies                http://www.downtowndough.com/sho            2         1           -      new




Created by SEO, LLC dba                               26 of                http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                           29
SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
                                    pdisplayproducts.asp?id=81&cat=No
                                    n-Pariels+%26+Jimmies
Odds & Ends Cookie Cutters          http://downtowndough.com                    -        -           -     same
Odds & Ends Cookie Cutters          http://www.downtowndough.com/sho           4         1          3         -1
                                    pdisplayproducts.asp?id=36&cat=Od
                                    ds+%26amp%3B+Ends+Cookie+Cut
                                    ters
Old Fashioned Cookie Cutters        http://downtowndough.com                    -        -           -     same
Old Fashioned Cookie Cutters        http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=37&cat=Old
                                    +Fashioned+Cookie+Cutters
Pans & Baking Sheets                http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://downtowndough.com                    -        -           -     same
Planes & Trains Cookie Cutters      http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=45&cat=Car
                                    s%2C+Boats%2C+Planes+%26amp
                                    %3B+Trains+Cookie+Cutters
Religious Cookie Cutters            http://downtowndough.com                    -        -           -     same
Religious Cookie Cutters            http://www.downtowndough.com/sho           1         1          1      same
                                    pdisplayproducts.asp?id=38&cat=Rel
                                    igious+Cookie+Cutters
Rosette Irons                       http://downtowndough.com                    -        -           -     same
Rosette Irons                       http://www.downtowndough.com/sho           8         1          8      same
                                    pdisplayproducts.asp?id=39&cat=Ro
                                    sette+Irons
Rycraft Cookie Stamps               http://downtowndough.com                    -        -           -     same
Rycraft Cookie Stamps               http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=40&cat=Ry
                                    craft+Cookie+Stamps
Shapes Cookie Cutters               http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://downtowndough.com                    -        -           -     same
Southwest Cookie Cutters            http://www.downtowndough.com/sho           3         1          3      same
                                    pdisplayproducts.asp?id=42&cat=So
                                    uthwest+Cookie+Cutters
Sport Cookie Cutters                http://downtowndough.com                    -        -           -     same
Sport Cookie Cutters                http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=43&cat=Sp
                                    ort+Cookie+Cutters
St. Patrick's Day Cookie Cutters    http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                              27 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          29
SEO, LLC Internet Competitive Analysis Report                                                             2/27/2012

Keyword                             URL                                     Pos.    Page     Old Pos.      Change
St. Patrick's Day Cookie Cutters    http://downtowndough.com/shopdispl         4         1          4      same
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
State & Patriotic Cookie Cutters    http://downtowndough.com                    -        -           -     same
State & Patriotic Cookie Cutters    http://downtowndough.com/shopdispl         2         1          2      same
                                    ayproducts.asp?id=44&cat=State+%
                                    26+Patriotic+Cookie+Cutters
Tools Cookie Cutters                http://downtowndough.com                    -        -           -     same
Tools Cookie Cutters                http://www.downtowndough.com/sho           5         1          5      same
                                    pdisplayproducts.asp?id=99&cat=To
                                    ols+Cookie+Cutters
Valentine's Day cookie cutters      http://downtowndough.com                    -        -           -     same
Valentine's Day cookie cutters      http://downtowndough.com/shopdispl         9         1          9      same
                                    ayproducts.asp?id=92&cat=Valentine
                                    's+Day+and+St.+Patrick's+Day+Coo
                                    kie+Cutters
Wedding & Baby Cookie Cutters       http://downtowndough.com                    -        -           -     same




Created by SEO, LLC dba                              28 of               http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                          29
SEO, LLC Internet Competitive Analysis Report                                                              2/27/2012

Rankings on Google.com (without Places)
 Position




            5
                1/16/2012   1/23/2012      1/30/2012           2/6/2012     2/13/2012         2/20/2012         2/27/2012




Created by SEO, LLC dba                                29 of              http://SplinternetMarketing.com/default.asp
www.SplinternetMarketing.com                            29

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Report downtown dough.com 2 - 3-27-2012

  • 1. SEO, LLC Internet Competitive Analysis Report 2/27/2012 500 N. Michigan Ave. Suite 300 SEO, LLC Search Engine Ranking Chicago, IL 60611 Report 920-285-7570 Date: 2/27/2012 Recipient: Pat Niles Downtowndough W63N658 Washington Ave CEDARBURG WI 53012 Phone: 262-387-0311 http://www.DowntownDough.com/default.asp This analysis has been created by SEO, LLC. Visit us on the Web at http://SplinternetMarketing.com/default.asp or call 920-285-7570 for an appointment for your personalized plan to dominate in the search results on Google and Bing. Created by SEO, LLC dba 1 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 2. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Report Overview Dates of the Ranking Checks Date: Monday, February 27, 2012 Comparison date: Saturday, February 04, 2012 Scope of this Ranking Report 53 keywords and one URL have been checked on 4 search engines. The first 2 result pages of each search engine have been checked. Visibility Statistics This table lists the found rankings for all analyzed search terms, URLs and search engines. The chart shows the ranking changes. Listings in the first position 21 Listings Summary Listings in the top 5 positions 59 Listings in the top 10 positions 85 Listings in the top 20 positions 105 Listings which are new 20 Listings which moved up 14 Listings which did not change 44 Listings which moved down 27 Listings which are dropped 28 34 listings new or moved up 44 listings did not change Total listings 105 55 listings dropped or moved down Listings Distribution This chart shows the number of rankings in the different positions. Created by SEO, LLC dba 2 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 3. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Listings Distribution 35 30 25 20 15 10 5 0 Pos. 1 Pos. 2-5 Pos. 6-10 Pos. 11-15 Pos. 16-20 Monday, February 27, 2012 Saturday, February 04, 2012 Top 20 Listings The left chart shows the number of top 20 rankings for your search terms, and the right chart shows the number of top 20 rankings in the search engines. Top 20 listings for keywords Top 20 listings in the search engines 4 30 3 25 20 2 15 1 10 5 0 0 4 top 20 listings for "Comfort Grip Cookie Cutters" 4 top 20 listings for "Musical Instr...Cookie Cutters" 33 top 20 listings in Google.com (without Places) 4 top 20 listings for "Religious Cookie Cutters" 28 top 20 listings in Bing.com 4 top 20 listings for "Custom Cookie Cutters" 27 top 20 listings in Ask.com 4 top 20 listings for "Old Fashioned Cookie Cutters" 17 top 20 listings in AltaVista.com (U.S.) Checked URLs This table lists all URLs that have been considered for this report. URL Listings On Listings On Page 1 Page 2 Created by SEO, LLC dba 3 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 4. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Checked URLs This table lists all URLs that have been considered for this report. http://www.downtowndough.com 85 20 Total 85 20 Checked Keywords This table lists all search terms for which rankings have been found in the top 20 results. Keyword Listings On Listings On Page 1 Page 2 Animal Cookie Cutters 1 1 Ann Clark Cookie Cutters 3 1 Baking Supplies 0 0 Baking Tools 0 1 Bird and Bug Cookie Cutters 4 0 Boats Cookie cutters 2 2 Candles & Toppers 0 0 Candy Ingredients 0 0 Candy Molds 0 0 Candy Writers & Gel Writers 3 0 Cars Cookie Cutter 0 0 Cat & Dog Cookie Cutters 0 1 Christmas Cookie Cutters 0 0 Clothing and Accessories 0 0 Color Spray Mist 2 0 Comfort Grip Cookie Cutters 4 0 Cookie Cutter Sets 1 2 Cookie Cutters 2 2 Cookie Jars 0 0 Copper Cookie Cutters 2 2 Cupcake Cups 0 0 Custom Cookie Cutters 4 0 Easter Cookie Cutters 1 0 Fish & Dinosaurs Cookie Cutters 3 0 Flower Cookie Cutter 0 0 Halloween & Fall Cookie Cutters 2 0 Icing Tools & Tips 1 0 Letters & Number Cookie Cutters 1 0 Created by SEO, LLC dba 4 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 5. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Checked Keywords This table lists all search terms for which rankings have been found in the top 20 results. Licensed & Character Sugar Decos 3 0 Licensed Character Pans 2 2 LorAnn Oils & Flavors 0 3 Luster Dust 0 0 Martha Stewart Magazine Cutters 4 0 Measuring Cups and Spoons 0 0 Mini Cookie Cutters 2 0 Mint Molds 0 0 Musical Instruments Cookie Cutters 4 0 Non-Pariels & Jimmies 3 0 Odds & Ends Cookie Cutters 3 0 Old Fashioned Cookie Cutters 4 0 Pans & Baking Sheets 0 0 Planes & Trains Cookie Cutters 3 0 Religious Cookie Cutters 4 0 Rosette Irons 2 1 Rycraft Cookie Stamps 2 0 Shapes Cookie Cutters 0 0 Southwest Cookie Cutters 2 0 Sport Cookie Cutters 3 0 St. Patrick's Day Cookie Cutters 2 0 State & Patriotic Cookie Cutters 3 0 Tools Cookie Cutters 2 0 Valentine's Day cookie cutters 1 1 Wedding & Baby Cookie Cutters 0 1 Total 85 20 Checked Search Engines This table lists all search engines for which rankings have been found in the top 20 results. Search Engine Listings On Listings On Page 1 Page 2 AltaVista.com (U.S.) 13 4 Ask.com 21 6 Bing.com 23 5 Created by SEO, LLC dba 5 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 6. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Checked Search Engines This table lists all search engines for which rankings have been found in the top 20 results. Google.com (without Places) 28 5 Total 85 20 Created by SEO, LLC dba 6 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 7. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Ranking Results AltaVista.com (U.S.) Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Animal Cookie Cutters http://www.downtowndough.com/sho 16 2 14 -2 pdisplayproducts.asp?id=23&cat=Ani mal+Cookie+Cutters Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 8 1 12 +4 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26+Trai ns+Cookie+Cutters Boats Cookie cutters http://www.downtowndough.com/sho 15 2 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26+Gel+Writers Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl - - 7 dropped ayproducts.asp?id=24&cat=Dog+Coo Created by SEO, LLC dba 7 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 8. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change kie+Cutters Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 5 1 3 -2 pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - - same Cookie Cutter Sets http://www.downtowndough.com/sho 12 2 12 same pdisplayproducts.asp?id=91&cat=Co okie+Cutter+Sets Cookie Cutters http://downtowndough.com 4 1 4 same Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://www.downtowndough.com/sho 7 1 8 +1 pdisplayproducts.asp?id=28&cat=Co pper+Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=87&cat=Cu stom+Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Letters & Number Cookie Cutters http://www.downtowndough.com/sho - - 4 dropped pdisplayproducts.asp?id=33&cat=Let ters+%26+Number+Cookie+Cutters Licensed & Character Sugar Decos http://downtowndough.com - - - same Created by SEO, LLC dba 8 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 9. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Licensed & Character Sugar Decos http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=57&cat=Lic ensed+and+Character+Pans LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho - - 11 dropped pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=102&cat=M artha+Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mini Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3 pdisplayproducts.asp?id=34&cat=Mi ni+Cookie+Cutters Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n%2DPariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 5 dropped pdisplayproducts.asp?page=2&id=36 Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Created by SEO, LLC dba 9 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 10. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26+Trai ns+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 6 +3 pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 12 2 13 +1 pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 7 1 5 -2 pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=44&cat=Sta te+%26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho - - 8 dropped pdisplayproducts.asp?id=86&cat=We dding+%26+Baby+Cookie+Cutters Created by SEO, LLC dba 10 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 11. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Rankings on AltaVista.com (U.S.) 5 Position 10 3/1/2010 6/1/2010 9/1/2010 12/1/2010 3/1/2011 6/1/2011 9/1/2011 12/1/2011 3/1/2012 Created by SEO, LLC dba 11 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 12. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Ask.com Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 17 2 8 -9 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26amp%3B+Gel+Wri ters Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Color Spray Mist http://www.downtowndough.com/sho 9 1 7 -2 pdisplayproducts.asp?id=76&cat=Col or+Spray+Mist Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 8 1 9 +1 Created by SEO, LLC dba 12 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 13. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - 12 dropped Cookie Cutters http://downtowndough.com - - 6 dropped Cookie Cutters http://downtowndough.com/shopdispl 11 2 - new aycategories.asp?id=15&cat=1600+ Kinds+of+Cookie+Cutters Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com/shopdispl 16 2 15 -1 ayproducts.asp?id=28&cat=Copper+ Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com/shopdispl 7 1 6 -1 ayproducts.asp?id=87&cat=Custom+ Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho - - 2 dropped pdisplayproducts.asp?id=30&cat=Fis h+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 7 1 - new pdisplayproducts.asp?id=32&cat=Hal loween+%26+Fall+Cookie+Cutters Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Created by SEO, LLC dba 13 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 14. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Licensed Character Pans http://www.downtowndough.com/sho 14 2 14 same pdisplaycategories.asp?id=108 LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho 14 2 14 same pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 5 1 5 same ayproducts.asp?id=102&cat=Martha +Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n-Pareils+%26+Jimmies Non-Pariels & Jimmies http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=81&cat=No n-Pariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 7 1 7 same pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp Created by SEO, LLC dba 14 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 15. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change %3B+Trains+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 6 1 6 same pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho - - 8 dropped pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Rycraft Cookie Stamps http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=40&cat=Ry craft+Cookie+Stamps Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=42&cat=So uthwest+Cookie+Cutters Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho - - 10 dropped pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 9 1 9 same ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho 9 1 10 +1 pdisplayproducts.asp?id=112&cat=P atriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Tools Cookie Cutters http://www.downtowndough.com/sho 9 1 9 same pdisplayproducts.asp?id=99&cat=To ols+Cookie+Cutters Valentine's Day cookie cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com/shopdispl 13 2 12 -1 ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters Created by SEO, LLC dba 15 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 16. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 16 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 17. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Rankings on Ask.com 5 Position 10 15 3/1/2010 6/1/2010 9/1/2010 12/1/2010 3/1/2011 6/1/2011 9/1/2011 12/1/2011 3/1/2012 Created by SEO, LLC dba 17 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 18. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Bing.com Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Animal Cookie Cutters http://www.downtowndough.com/sho 5 1 14 +9 pdisplayproducts.asp?id=23&cat=Ani mal+Cookie+Cutters Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 8 1 10 +2 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho - - 8 dropped pdisplaycategories.asp?id=15&cat=C ookie+Cutters Boats Cookie cutters http://www.downtowndough.com/sho 15 2 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho - - 7 dropped pdisplaycategories.asp?id=20&cat=C andy+Making Candy Writers & Gel Writers http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26+Gel+Writers Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com/shopdispl 13 2 7 -6 ayproducts.asp?id=24&cat=Dog+Coo Created by SEO, LLC dba 18 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 19. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change kie+Cutters Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3 pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com - - - same Cookie Cutter Sets http://www.downtowndough.com/sho 12 2 10 -2 pdisplayproducts.asp?id=91&cat=Co okie+Cutter+Sets Cookie Cutters http://downtowndough.com 8 1 4 -4 Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://www.downtowndough.com/sho 7 1 8 +1 pdisplayproducts.asp?id=28&cat=Co pper+Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://www.downtowndough.com/sho 4 1 4 same pdisplayproducts.asp?id=87&cat=Cu stom+Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl - - 5 dropped ayproducts.asp?id=30&cat=Fish+Co okie+Cutters Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Icing Tools & Tips http://downtowndough.com - - - same Letters & Number Cookie Cutters http://downtowndough.com - - - same Letters & Number Cookie Cutters http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=33&cat=Let Created by SEO, LLC dba 19 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 20. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change ters+%26+Number+Cookie+Cutters Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://www.downtowndough.com/sho 5 1 4 -1 pdisplayproducts.asp?id=57&cat=Lic ensed+and+Character+Pans LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho 13 2 11 -2 pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=102&cat=M artha+Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mini Cookie Cutters http://www.downtowndough.com/sho 6 1 3 -3 pdisplayproducts.asp?id=34&cat=Mi ni+Cookie+Cutters Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho 2 1 - new pdisplayproducts.asp?id=81&cat=No n%2DPariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho - - 9 dropped pDisplayCategories.asp?id=15&cat= 1600+Cookie+Cutters+and+Cookie+ Cutter+Sets Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 2 1 - new Created by SEO, LLC dba 20 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 21. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 3 1 - new pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 3 1 6 +3 pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 10 1 13 +3 pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 7 1 5 -2 pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=44&cat=Sta te+%26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Wedding & Baby Cookie Cutters http://www.downtowndough.com/sho 16 2 - new pdisplayproducts.asp?id=86&cat=We Created by SEO, LLC dba 21 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 22. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change dding+%26+Baby+ Created by SEO, LLC dba 22 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 23. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Rankings on Bing.com 5 Position 10 15 3/1/2010 6/1/2010 9/1/2010 12/1/2010 3/1/2011 6/1/2011 9/1/2011 12/1/2011 3/1/2012 Created by SEO, LLC dba 23 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 24. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Google.com (without Places) Keyword URL Pos. Page Old Pos. Change Animal Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://downtowndough.com - - - same Ann Clark Cookie Cutters http://www.downtowndough.com/sho 4 1 2 -2 pdisplayproducts.asp?id=25&cat=An n+Clark+Cookie+Cutters Baking Supplies http://downtowndough.com - - - same Baking Tools http://downtowndough.com - - - same Baking Tools http://www.downtowndough.com/sho 11 2 12 +1 pdisplaycategories.asp?id=108 Bird and Bug Cookie Cutters http://downtowndough.com - - - same Bird and Bug Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=94&cat=Bir d+and+Bug+Cookie+Cutters Boats Cookie cutters http://downtowndough.com - - - same Boats Cookie cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Candles & Toppers http://downtowndough.com - - - same Candy Ingredients http://downtowndough.com - - - same Candy Molds http://downtowndough.com - - - same Candy Writers & Gel Writers http://downtowndough.com - - - same Candy Writers & Gel Writers http://www.downtowndough.com/sho 2 1 1 -1 pdisplayproducts.asp?id=75&cat=Ca ndy+Writers+%26amp%3B+Gel+Wri ters Cars Cookie Cutter http://downtowndough.com - - - same Cat & Dog Cookie Cutters http://downtowndough.com - - - same Christmas Cookie Cutters http://downtowndough.com - - - same Clothing and Accessories http://downtowndough.com - - - same Color Spray Mist http://downtowndough.com - - - same Color Spray Mist http://www.downtowndough.com/sho 2 1 2 same pdisplayproducts.asp?id=76&cat=Col or+Spray+Mist Created by SEO, LLC dba 24 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 25. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Comfort Grip Cookie Cutters http://downtowndough.com - - - same Comfort Grip Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=27&cat=Co mfort+Grip+Cookie+Cutters Cookie Cutter Sets http://downtowndough.com 10 1 5 -5 Cookie Cutters http://downtowndough.com - - 4 dropped Cookie Cutters http://downtowndough.com/shopdispl 13 2 - new aycategories.asp?id=15&cat=1600+ Kinds+of+Cookie+Cutters Cookie Jars http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com - - - same Copper Cookie Cutters http://downtowndough.com/shopdispl 17 2 15 -2 ayproducts.asp?id=28&cat=Copper+ Cookie+Cutters Cupcake Cups http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com - - - same Custom Cookie Cutters http://downtowndough.com/shopdispl 1 1 1 same ayproducts.asp?id=87&cat=Custom+ Cookie+Cutters Easter Cookie Cutters http://downtowndough.com - - - same Easter Cookie Cutters http://downtowndough.com/shopdispl 10 1 10 same ayproducts.asp?id=29&cat=Easter+ %26+Spring+Cookie+Cutters Fish & Dinosaurs Cookie Cutters http://downtowndough.com - - - same Fish & Dinosaurs Cookie Cutters http://downtowndough.com/shopdispl - - 1 dropped ayproducts.asp?id=30&cat=Fish+%2 6+Dinosaurs+Cookie+Cutters Fish & Dinosaurs Cookie Cutters http://www.downtowndough.com/sho 1 1 - new pdisplayproducts.asp?id=30&cat=Fis h+%26+Dinosaurs+Cookie+Cutters Flower Cookie Cutter http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com - - - same Halloween & Fall Cookie Cutters http://downtowndough.com/shopdispl - - 8 dropped ayproducts.asp?id=32&cat=Hallowee n+%26+Fall+Cookie+Cutters Halloween & Fall Cookie Cutters http://www.downtowndough.com/sho 7 1 - new pdisplayproducts.asp?id=32&cat=Hal loween+%26+Fall+Cookie+Cutters Icing Tools & Tips http://downtowndough.com - - - same Created by SEO, LLC dba 25 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 26. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change Icing Tools & Tips http://www.downtowndough.com/sho - - 6 dropped pdisplayproducts.asp?id=56&cat=Icin g+Tools+%26amp%3B+Tips Icing Tools & Tips https://www.downtowndough.com/sh 6 1 - new opdisplayproducts.asp?id=56&cat=Ici ng+Tools+%26amp%3B+Tips Letters & Number Cookie Cutters http://downtowndough.com - - - same Licensed & Character Sugar Decos http://downtowndough.com - - - same Licensed & Character Sugar Decos http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=84&cat=Lic ensed+%26+Character+Sugar+Deco s Licensed Character Pans http://downtowndough.com - - - same Licensed Character Pans http://downtowndough.com/shopdispl - - 6 dropped ayproducts.asp?id=57&cat=licensed +and+character+pans Licensed Character Pans http://www.downtowndough.com/sho 17 2 - new pdisplaycategories.asp?id=108 LorAnn Oils & Flavors http://downtowndough.com - - - same LorAnn Oils & Flavors http://www.downtowndough.com/sho 12 2 13 +1 pdisplayproducts.asp?id=80&cat=Lor Ann+Oils+%26+Flavors Luster Dust http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com - - - same Martha Stewart Magazine Cutters http://downtowndough.com/shopdispl 3 1 4 +1 ayproducts.asp?id=102&cat=Martha +Stewart+Magazine+Cutters Measuring Cups and Spoons http://downtowndough.com - - - same Mini Cookie Cutters http://downtowndough.com - - - same Mint Molds http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://downtowndough.com - - - same Musical Instruments Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=35&cat=Mu sical+Instruments+Cookie+Cutters Non-Pariels & Jimmies http://downtowndough.com - - - same Non-Pariels & Jimmies http://www.downtowndough.com/sho - - 1 dropped pdisplayproducts.asp?id=81&cat=No n-Pareils+%26+Jimmies Non-Pariels & Jimmies http://www.downtowndough.com/sho 2 1 - new Created by SEO, LLC dba 26 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 27. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change pdisplayproducts.asp?id=81&cat=No n-Pariels+%26+Jimmies Odds & Ends Cookie Cutters http://downtowndough.com - - - same Odds & Ends Cookie Cutters http://www.downtowndough.com/sho 4 1 3 -1 pdisplayproducts.asp?id=36&cat=Od ds+%26amp%3B+Ends+Cookie+Cut ters Old Fashioned Cookie Cutters http://downtowndough.com - - - same Old Fashioned Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=37&cat=Old +Fashioned+Cookie+Cutters Pans & Baking Sheets http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://downtowndough.com - - - same Planes & Trains Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=45&cat=Car s%2C+Boats%2C+Planes+%26amp %3B+Trains+Cookie+Cutters Religious Cookie Cutters http://downtowndough.com - - - same Religious Cookie Cutters http://www.downtowndough.com/sho 1 1 1 same pdisplayproducts.asp?id=38&cat=Rel igious+Cookie+Cutters Rosette Irons http://downtowndough.com - - - same Rosette Irons http://www.downtowndough.com/sho 8 1 8 same pdisplayproducts.asp?id=39&cat=Ro sette+Irons Rycraft Cookie Stamps http://downtowndough.com - - - same Rycraft Cookie Stamps http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=40&cat=Ry craft+Cookie+Stamps Shapes Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://downtowndough.com - - - same Southwest Cookie Cutters http://www.downtowndough.com/sho 3 1 3 same pdisplayproducts.asp?id=42&cat=So uthwest+Cookie+Cutters Sport Cookie Cutters http://downtowndough.com - - - same Sport Cookie Cutters http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=43&cat=Sp ort+Cookie+Cutters St. Patrick's Day Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 27 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 28. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Keyword URL Pos. Page Old Pos. Change St. Patrick's Day Cookie Cutters http://downtowndough.com/shopdispl 4 1 4 same ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters State & Patriotic Cookie Cutters http://downtowndough.com - - - same State & Patriotic Cookie Cutters http://downtowndough.com/shopdispl 2 1 2 same ayproducts.asp?id=44&cat=State+% 26+Patriotic+Cookie+Cutters Tools Cookie Cutters http://downtowndough.com - - - same Tools Cookie Cutters http://www.downtowndough.com/sho 5 1 5 same pdisplayproducts.asp?id=99&cat=To ols+Cookie+Cutters Valentine's Day cookie cutters http://downtowndough.com - - - same Valentine's Day cookie cutters http://downtowndough.com/shopdispl 9 1 9 same ayproducts.asp?id=92&cat=Valentine 's+Day+and+St.+Patrick's+Day+Coo kie+Cutters Wedding & Baby Cookie Cutters http://downtowndough.com - - - same Created by SEO, LLC dba 28 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29
  • 29. SEO, LLC Internet Competitive Analysis Report 2/27/2012 Rankings on Google.com (without Places) Position 5 1/16/2012 1/23/2012 1/30/2012 2/6/2012 2/13/2012 2/20/2012 2/27/2012 Created by SEO, LLC dba 29 of http://SplinternetMarketing.com/default.asp www.SplinternetMarketing.com 29