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 Driving SaaS Revenue Through Indirect Partners About SaaS (B2B) ,[object Object]
Where is it heading?
For today:
Software as a Service = Applications
Other Cloud Markets: Platforms, Virtual, Hardware-as-servicesSaaS Sales Models (direct and indirect) ,[object Object]
Challenges for Vendors and Partnersbrian@channelsalesworldwide.com 1/5

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Saa S, Driving Revenue Through Indirect Channels And Partners, Sept 16 2009

  • 1.
  • 2. Where is it heading?
  • 4. Software as a Service = Applications
  • 5.
  • 6. Challenges for Vendors and Partnersbrian@channelsalesworldwide.com 1/5
  • 7.
  • 8. Gartner says by2011, 25%of new business software will be SaaS
  • 9. Trend: End of stand-alone SaaS apps
  • 10. Sales Models: Direct/Inside Sales/Sales 2.0
  • 11. What company is the largest pure-play SaaS Vendor?Gartner May 09 2/5 brian@channelsalesworldwide.com
  • 12.
  • 13. Can vendors leverage partners’ trust in the sales cycle: Is there a co-sell model?3/5 brian@channelsalesworldwide.com
  • 14.
  • 15. When can a reseller model be most successful?4/5 brian@channelsalesworldwide.com / 415-531-3261
  • 16. 2. SaaS Sales Models: How do Vendors Approach their Partner Model? We’ve addressed partners…what about the implications for vendors? Partners Vendors SaaS Pure-Play Vendors How do I leverage my go-to-market spend with partners? Vendors with a Hybrid model (SaaS and On Premise) How do I implement a hybrid model (with resellers) and avoid cannibalization? What can replace the double ‘whammy’? Loss of integration services Loss of customer support and billing? How do I transform my business? 5/5 brian@channelsalesworldwide.com
  • 17. 2. SaaS Partner/Sales Models Partner Success Components Brian Anderson VP Partner Outcomes brian@channelsalesworldwide.com brian@channelsalesworldwide.com