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3.6 Million
Twitter Impressions
Per Month
Three-Month Case Study (Update)
Growing a
Niche
#SocialMedia
Network
@BrianDColwell @BColwell_ALT @BColwell_CTA @BColwell_ECON
@BColwell_EMGMKT LinkedIn.c...
Develop a Content Curation System
Create Twitter Lists
21 Lists
5,384 Members
LIsts Allow you to make sense
of the Twitter madness
Establish Your Niche
Niche Investment Markets
Aggregate Comprehensive
& Timely Content
Use Hootsuite
to Unlock Twitter
228 Hashtag Searches
59 Stock & ETF Searches
36 Influencer Searches
Monitor Hootsuite
Searches Daily
323
Searches Daily
Distribute Content to
Target Niche Communities
Distribute Many Types of
Custom Content
Curated Twitter Lists
LinkedIn Posts
Blog Posts
Paper.li Curated
Online Newspaper
...
Share Community Content
#SocialMediaMarketing requires #frequency &
#volume $TWTR $LNKD $FB
Community
Content
30-60
Posts ...
Attract Followers
& Engage with Communities
142 Profile
Views Per Day
Encourage Daily
Engagement
Engagement is the
Lifeblood of Social
Media ROI
15 Mentions
Per Day
Build Social Authority
10%
Follower Growth
Per Week
Added to 581
TwitterLists
3.6 Million
Twitter Impressions
Per Month
Further the Conversation
Nurture Relationships
with Clients & Prospects
100Connections
Per Day Niche Market
Target Audience
80%
30LinkedIn
Profile ...
Share Select Twitter
Content on LinkedIn
63
LinkedIn
Posts
Per Week
@
$
#
Build Genuine
Relationships on LinkedIn
153
Endorsements
Given Per Week
Top 1%Profile Views
Among My 5K+
Connections
Want to
Know More?
Visit BrianDColwell.com
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3.6 Million Twitter Impressions Per Month: 3-Month Case Study

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I set out on a three-month expedition with a simple goal: grow a niche market social media community using Twitter and LinkedIn.
In the end, I achieved:
*** Top 1% Profile Views Among LinkedIn Connections
*** 10% Average Weekly Follower Base Growth
*** 3,600,000 Monthly Twitter Impressions
Here's how I did it...

Publié dans : Marketing
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3.6 Million Twitter Impressions Per Month: 3-Month Case Study

  1. 1. 3.6 Million Twitter Impressions Per Month Three-Month Case Study (Update)
  2. 2. Growing a Niche #SocialMedia Network @BrianDColwell @BColwell_ALT @BColwell_CTA @BColwell_ECON @BColwell_EMGMKT LinkedIn.com/BrianColwell Statistics as of 2/14/16
  3. 3. Develop a Content Curation System
  4. 4. Create Twitter Lists 21 Lists 5,384 Members LIsts Allow you to make sense of the Twitter madness
  5. 5. Establish Your Niche Niche Investment Markets
  6. 6. Aggregate Comprehensive & Timely Content
  7. 7. Use Hootsuite to Unlock Twitter 228 Hashtag Searches 59 Stock & ETF Searches 36 Influencer Searches
  8. 8. Monitor Hootsuite Searches Daily 323 Searches Daily
  9. 9. Distribute Content to Target Niche Communities
  10. 10. Distribute Many Types of Custom Content Curated Twitter Lists LinkedIn Posts Blog Posts Paper.li Curated Online Newspaper Website Content
  11. 11. Share Community Content #SocialMediaMarketing requires #frequency & #volume $TWTR $LNKD $FB Community Content 30-60 Posts Per Day
  12. 12. Attract Followers & Engage with Communities
  13. 13. 142 Profile Views Per Day Encourage Daily Engagement Engagement is the Lifeblood of Social Media ROI 15 Mentions Per Day
  14. 14. Build Social Authority 10% Follower Growth Per Week Added to 581 TwitterLists 3.6 Million Twitter Impressions Per Month
  15. 15. Further the Conversation
  16. 16. Nurture Relationships with Clients & Prospects 100Connections Per Day Niche Market Target Audience 80% 30LinkedIn Profile Views Per Day
  17. 17. Share Select Twitter Content on LinkedIn 63 LinkedIn Posts Per Week @ $ #
  18. 18. Build Genuine Relationships on LinkedIn 153 Endorsements Given Per Week Top 1%Profile Views Among My 5K+ Connections
  19. 19. Want to Know More? Visit BrianDColwell.com

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