With new technologies developing every day, events are becoming more complicated. I was delighted to address that difficulty, and present my thoughts around “Twitter for Events: From Training Wheels to NASCAR” at a Corporate Event Marketing Association briefing held at Twitter Headquarters in San Francisco last week. The presentation covered a range of topics, including: 1. How Twitter and other technologies have changed our Events more radically than we yet realize. 2. How events will play a more crucial role in our businesses going forward, as a proving ground where we can build the necessary muscles for real time marketing.  (Think Oreos at last week’s Super Bowl.) 3. As the boundaries of time and space around Events blur, it offers more opportunities for Events to provide fuel for the Content Marketing “engines” within our organizations, which will result in increased relevance for Events, and for Event Marketers.

1. #Twitter4Events
From Training Wheels to NASCAR
@brianpduggan
@conferencebites
www.buildingalliances.com

2. Twitter has made events more:
Interactive
Personal
Real-Time
Integrated

3. Brian Duggan @brianpduggan
Technology has changed events more than we
realize. We are scrambling to keep up….
#twitter4events

4. Brian Duggan @brianpduggan
Understanding and using Twitter won’t just make
our events better, it will make our companies
better. #twitter4events

5. 181,528 people claim to be social media experts
in their Twitter Bios:

6. 181,528 people claim to be social media experts
in their Twitter Bios:
…………….…I am not one of them!

8. Examples

9. Re-dedicating ourselves to 3 event essentials

10. Served by 3 main event components:

11. For 3 key stakeholder groups:

12. But we now face 3 key challenges:

13. Examples

14. Real Time Examples: #Bindersfullofwomen

15. Real Time Examples: #Malarkey

16. Real-Time Marketing
How does your company develop these skills?

17. Brian Duggan @brianpduggan
Events offer training wheels 4 marketers—a
(relatively) safe space 4 building the needed
muscles 4 real time marketing. #twitter4events

18. Events as our sandbox:

19. Where we need to find 3 keys to success:

20. And 3 ways to serve our sponsors:

21. Twitter
brings
you
closer
Hashtags
connect
you to
content
@mentions
lead to
personal
connections
Integrated
programs
expand
impact
3 Key roles that Twitter can play in this
process:

22. Brian Duggan @brianpduggan
Your event content can become fuel for your
company’s content marketing engine, dramatically
upping relevance and ROI. #twitter4events

23. Brian Duggan @brianpduggan
As your event content & real time efforts expand,
they become more valuable, & you become more
valuable to your company. #twitter4events

24. Your hashtag is your event

25. My contact info
Brian Duggan
415-388-4280
Cell: 415-269-4280
brian@buildingalliances.com
@brianpduggan
@conferencebites