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#SHOWUCARE SOCIAL
LISTEN & LEARN FROM THE BEST
To live & love Social I studied:
Leadership, Culture, Social Business, Content
Management, Marketing, Communication & Social
Media.
• Influence with Enchantment:
Likeability, trustworthiness and a
great cause.
• Importance of connecting a good
idea with the customer experience
that they will remember.
• How to empower, enchant,
influence & use technology while
Enchanting your boss!
ENCHANTMENT: THE ART OF CHANGING HEARTS,
MINDS, AND ACTIONSBY @GUYKAWASAKI
Guy is an inspiration & who I model my role
as an Evangelist after.. His ability to connect
technology to people is unmatched!
• How to Compete, Win & Expand
Through Collaboration
• Productivity, Engagement and
communication requires social
collaboration.
• Real world examples, best practices &
step by step guides for social business
success while improving top line
revenue, profit and employee/customer
loyalty
THE PURSUIT OF SOCIAL BUSINESS
EXCELLENCEBY @VALAAFSHAR
Vala’s examples & insights in the book are only
matched but his personal touch and leadership as
C-Suite executive who embraces the power of
social!
• How to Tell Your Story in a Noisy Social
World
• The art of storytelling & giving on social
that will transform the value you find in
social.
• Mastering the right hook after you
mastered the setup with storytelling &
converting traffic to sales.
• Create Conversations, tell stories but
Context matters!
JAB JAB JAB RIGHT HOOK BY @GARYVEE
Gary has done it & is still doing it… this book
changed how I told my story & transformed
how I thought about sharing & giving on
social!
• The New Measure of Success
• ROI needs to include RonR & how RonR
value grows over time with loyalty as
ambassadors
• Power of Listening, making it about them
& helping the people as your audience.
• Invest in the people and build
relationships with your followers of value!
RETURN ON RELATIONSHIPS
#RONR BY @TEDRUBIN
I am lucky to call Ted a friend & that is because
he lives & breathes the power of social
relationships.. My idea of social friends changed
because of #RonR
• Social media strategy for those that want to live
social media not just do it!
• Learn how to manage your brands social
footprint with a game plan for better
engagement! Educate, Illuminate, and Make ‘Em
Smile.
• Understand power of transparency!
• My Review:
https://medium.com/@iSocialFanz/scott-levy-
proves-why-those-that-understand-social-must-
tweet-naked-5b1dfd2979c1
TWEET NAKED BY @FUELONLINE
Scott does a great job of teaching you the basics
while giving you Social Media Strategy tips that I
implemented immediately
• How Great Leaders Inspire
Everyone to Take Action
• How to be a leader, inspire others
and be successful over and over!
• The power of inspiring by
focusing on “Why you do what
you do”
STARTS WITH WHY BY @SIMONSINEK
Simon inspired, motivated & taught me how to be a
better leader! This book changed how I engaged
with my employees as well as how I looked at
leadership..
• Why Smart Marketing is about
Help not Hype
• How to create content that
HELPS and useful for customers!
• Standout from the noise, Help the
community to create customers
for life!
YOUTILITY BY @JAYBAER
Jay transformed what I thought about content &
blogging from something that you did for marketing
to something you do for the community!
• Social Employee isn’t a fad..
Employee Advocacy works & they
use IBM, AT&T, Dell and Cisco as
examples
• What it means to be a social
employee & lead social employees
• How to build a culture that breads
engaged & passionate employees
THE SOCIAL EMPLOYEE BY @CKBURGESS &
@MBURGESS
Watch Mark Burgess at TedxNavesink
I use the lessons & examples in this book in every social
business strategy session I deliver.. I am a better employee &
made companies see the value of social employees because
of this book!
• There is no B2B or B2C: It’s Human to
Human #H2H
• Humans want to feel, and care and have
a relationship with other humans no
matter the technology or social network.
• Disrupt the right way
• Transparency, Empathy, Imperfection
are what make people want to
communicate with you!
HUMAN TO HUMAN BY @BRYANKRAMER
Bryan forces you to rethink what it means to communicate!
This book inspired me to be more transparent & 100% myself
on social!
• #ProudFreak
• Be Yourself, Take what makes
you a freak & embrace it & make
it of value to others!
• Daily Productivity, Be an
Employeepreneur, Dealing with
Challenges & haters
THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN
I’ve always been proud of who I was & what made
me unique! Chris made me believe and helped me
understand how to make that work in business!
• This was inspired by comments & questions I received after being placed
on the TOP 50 Digital Marketers RT in 2014..
• I call my social strategy “#ShowUcare Social” & this list of books is part of
step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the
Best & Be Yourself! #ShowUcare
• The book on each slide is hyperlinked to the authors home page as I
recommend reading all 10!
• I created a list that includes these authors and others that I believe you
should follow & learn from on twitter:
• If you thought this was valuable please share with others & for more
information visit my website: www.iSocialFanz.com & follow me on twitter:
@iSocialFanz

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10 Must Read Social Business, Social Media, Leadership Books to read in 2014!

  • 2.
  • 3. LISTEN & LEARN FROM THE BEST To live & love Social I studied: Leadership, Culture, Social Business, Content Management, Marketing, Communication & Social Media.
  • 4. • Influence with Enchantment: Likeability, trustworthiness and a great cause. • Importance of connecting a good idea with the customer experience that they will remember. • How to empower, enchant, influence & use technology while Enchanting your boss! ENCHANTMENT: THE ART OF CHANGING HEARTS, MINDS, AND ACTIONSBY @GUYKAWASAKI Guy is an inspiration & who I model my role as an Evangelist after.. His ability to connect technology to people is unmatched!
  • 5. • How to Compete, Win & Expand Through Collaboration • Productivity, Engagement and communication requires social collaboration. • Real world examples, best practices & step by step guides for social business success while improving top line revenue, profit and employee/customer loyalty THE PURSUIT OF SOCIAL BUSINESS EXCELLENCEBY @VALAAFSHAR Vala’s examples & insights in the book are only matched but his personal touch and leadership as C-Suite executive who embraces the power of social!
  • 6. • How to Tell Your Story in a Noisy Social World • The art of storytelling & giving on social that will transform the value you find in social. • Mastering the right hook after you mastered the setup with storytelling & converting traffic to sales. • Create Conversations, tell stories but Context matters! JAB JAB JAB RIGHT HOOK BY @GARYVEE Gary has done it & is still doing it… this book changed how I told my story & transformed how I thought about sharing & giving on social!
  • 7. • The New Measure of Success • ROI needs to include RonR & how RonR value grows over time with loyalty as ambassadors • Power of Listening, making it about them & helping the people as your audience. • Invest in the people and build relationships with your followers of value! RETURN ON RELATIONSHIPS #RONR BY @TEDRUBIN I am lucky to call Ted a friend & that is because he lives & breathes the power of social relationships.. My idea of social friends changed because of #RonR
  • 8. • Social media strategy for those that want to live social media not just do it! • Learn how to manage your brands social footprint with a game plan for better engagement! Educate, Illuminate, and Make ‘Em Smile. • Understand power of transparency! • My Review: https://medium.com/@iSocialFanz/scott-levy- proves-why-those-that-understand-social-must- tweet-naked-5b1dfd2979c1 TWEET NAKED BY @FUELONLINE Scott does a great job of teaching you the basics while giving you Social Media Strategy tips that I implemented immediately
  • 9. • How Great Leaders Inspire Everyone to Take Action • How to be a leader, inspire others and be successful over and over! • The power of inspiring by focusing on “Why you do what you do” STARTS WITH WHY BY @SIMONSINEK Simon inspired, motivated & taught me how to be a better leader! This book changed how I engaged with my employees as well as how I looked at leadership..
  • 10. • Why Smart Marketing is about Help not Hype • How to create content that HELPS and useful for customers! • Standout from the noise, Help the community to create customers for life! YOUTILITY BY @JAYBAER Jay transformed what I thought about content & blogging from something that you did for marketing to something you do for the community!
  • 11. • Social Employee isn’t a fad.. Employee Advocacy works & they use IBM, AT&T, Dell and Cisco as examples • What it means to be a social employee & lead social employees • How to build a culture that breads engaged & passionate employees THE SOCIAL EMPLOYEE BY @CKBURGESS & @MBURGESS Watch Mark Burgess at TedxNavesink I use the lessons & examples in this book in every social business strategy session I deliver.. I am a better employee & made companies see the value of social employees because of this book!
  • 12. • There is no B2B or B2C: It’s Human to Human #H2H • Humans want to feel, and care and have a relationship with other humans no matter the technology or social network. • Disrupt the right way • Transparency, Empathy, Imperfection are what make people want to communicate with you! HUMAN TO HUMAN BY @BRYANKRAMER Bryan forces you to rethink what it means to communicate! This book inspired me to be more transparent & 100% myself on social!
  • 13. • #ProudFreak • Be Yourself, Take what makes you a freak & embrace it & make it of value to others! • Daily Productivity, Be an Employeepreneur, Dealing with Challenges & haters THE FREAKS SHALL INHERIT THE EARTH BY @CHRISBROGAN I’ve always been proud of who I was & what made me unique! Chris made me believe and helped me understand how to make that work in business!
  • 14. • This was inspired by comments & questions I received after being placed on the TOP 50 Digital Marketers RT in 2014.. • I call my social strategy “#ShowUcare Social” & this list of books is part of step 1.. Which I posted to Linkedin: Social Tips: Listen & Learn from the Best & Be Yourself! #ShowUcare • The book on each slide is hyperlinked to the authors home page as I recommend reading all 10! • I created a list that includes these authors and others that I believe you should follow & learn from on twitter: • If you thought this was valuable please share with others & for more information visit my website: www.iSocialFanz.com & follow me on twitter: @iSocialFanz