1.
LinkedIn Lead Accelerator

2.
Nurturing is the key to B2B success
of the buy process is over
before customers reach
out directly.
Source: Forrester, “Buyer Behavior Helps B2B Marketers Guide
the Buyer’s Journey,” October 2012

3.
Nurturing is the key to B2B success
pieces of content
are consumed before
a purchasing decision
is made.
Source: Zero Moment of Truth Study, Google

4.
The challenge:
Fill out a form*
Open emails**
Opportunities captured
*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013

5.
Deliver more high-quality leads to your sales teams by engaging
prospects anywhere online with relevant ads and content
LinkedIn Lead Accelerator
Engage
Engage the 80% of known prospects who
don’t open your emails.
Evaluate
Evaluate the impact of your nurture
programs.
Convert
Convert more of the 95% of anonymous web
visitors who don’t provide an email address.

6.
Our customers tell our story better than us

7.
In just three months generated:
210
responses from
known contacts
475
new leads
15
new sales
opportunities

8.
In just three months generated:
210
responses from
known contacts
475
new leads
15
new sales
opportunities
Precise business demographic data
combined with customized nurture
paths allows us to serve sequenced
display and social ads to only our most
high-value, anonymous prospect
segments.”
Meagen Eisenberg
VP of Customer Marketing
DocuSign

9.
"What we've actually found with the Bizo
leads is that they're extremely cost
effective...
Because Bizo's really able to get to our
customers, we're seeing very high conversion
rates, very high ROI on the Bizo generated
leads.”
- Andrew Mackels
Director of Marketing Strategy & Technology, Autodesk

10.
Re-engaged
known
contacts beyond
email
Increased page
views by 27%
from nurtured visitors
Generated
$960,000+
in new business

11.
Re-engaged
known
contacts beyond
email
Increased page
views by 27%
from nurtured visitors
Generated
$960,000+
in new business
We can reach prospects anywhere
online and make every interaction
with them more personal and relevant
throughout the buyer’s journey.”
Eric Hansen
Director of Demand Generation
Cetera Financial Group

12.
Marketing automation for display and social advertising

13.
Identify the onsite behaviors that
indicate high engagement or
specific interests
Define the most desirable
business demographic
segments
Understand the audiences that
have already taken specific
actions on your site or converted
Identify and target your highest-value audiences, both anonymous
and known
Step 1

14.
Synchronize your Lead
Accelerator programs with your
Eloqua email nurture programs
Intelligently engage anonymous
and known prospects across ad
exchanges for display, and
Facebook and LinkedIn for social
Deliver the right message to the
right person at the right time
Sequence relevant messaging across display and social adsStep 2

15.
Lead Accelerator
SEGMENT SEQUENCE AUTOMATE
Create nurture streams and
customize & sequence messaging
Always on &
constantly optimizing
Identify the audiences
that matter most
Serve Messages Based on WHO is coming to your site & WHAT They’re Doing
HomePageOnlyVisitors
Higher'Level'Message'
EngagedVisitors–ProductPageA
Use'Case'/'Bene3its'Message'
WEEK1MESSAGE
WEEK2MESSAGE
WEEK3MESSAGE
WEEK1MESSAGE
WEEK2MESSAGE
WEEK3MESSAGE
Home Page Only Visitors Engaged Visitors – Product Page A
WEEK 1
WEEK 2
WEEK 3
WEEK 1
WEEK 2
WEEK 3

16.
17
Synchronized email and display
Reach the 80% of prospects who do not open email by synching online display and social
ads with your Email Nurture Programs
B2B Branding Guide
Email Nurturing Display Nurturing News Feed Nurturing
5 Minute Display Primer
Display made easy
http://www.bizo.com
Download now!
B2B Branding Guide
Increase Awareness
http://www.bizo.com
Download now!
DMA Case Study
Success Metrics!
http://www.bizo.com
Download now!
5 Minute Display Primer
B2B Branding Guide
DMA Case Study
DMA Case Study
5 Minute Display Primer
DMA Case Study
DMA Case Study

17.
Increase conversion rates with AutofillStep 3
Improve quantity and quality of
leads through access to
LinkedIn’s professional data
Instantly populate lead forms with
accurate, LinkedIn professional
data
Make it easy to fill out forms on
mobile with a single click

18.
Optimize ad creative and nurture stream design through platform-
supported A/B testing
Step 4
Turn on and off creative or swap out creative based
on real-time performance
Adjust order of messages, targeting, and nurture streams
based on audience interaction, engagement and other
performance metrics

19.
Track metrics including lift in
visits, engagement, conversions
by nurture path, and more
Get clear insight into nurturing
effort results via out-of-the-box,
full-funnel reporting
Use these results to inform how
you build out new target
segments and nurture streams
Measure program impact at every stage of the buy process through
built-in reporting
Step 5

20.
Ensure success with LaunchPad, hands-on guidance from dedicated
B2B marketing experts
EACH LAUNCHPAD INCLUDES BENEFITS
On-site marketing strategy &
planning
Nurture stream development, ad
modifications, and launch
Post-launch optimization through
the first month
Learn best practices
Learn best practices for campaign
planning, creative messaging, and
optimizing ROI across all segments
Gain expertise
Become confident in the mechanics
of Lead Accelerator
Drive results
Turn insights and expertise into
successful campaigns that will drive
conversions and increase funnel
velocity

21.
©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.