1. Brian Groth Updated PPT: January 2011 / Original PPT: October 2010 Sources are in the notes section of each slide Twitter: @BrianGroth http://BrianGroth.wordpress.com Brand Advertisers & Location-Based ServicesExamples for brands without physical locations

2. A Safeway customer can associate their loyalty card to their Foursquare account. The rewards are associated to user behavior, irrespective of in-store check-ins. Therefore, checking in on Foursquare anywhere and earning certain badges can now earn a Pepsi product, redeemable at a Safeway store. Pepsi on Foursquare

4. Entering your New Year’s resolution

5. Describe 2010American Eagle on SCVNGR

7. Share a photo of a dish at a participating restaurant

8. Share a photo of a mural at one of the 20 local placesNissan on SCVNGR

9. Partnering with 10 shopping malls (Simon Malls) across the US to earn Coke rewards good for American Express gift cards and Coke-branded merchandise. In total, $100,000 will be given away. Challenges include check-ins and photos of hidden shopping experiences. Coca-Cola on SCVNGR

10. Quest for the Keys will roll out in seven cities (Miami, Los Angeles, Atlanta, Chicago, Minneapolis, New York and Austin, Texas) over the next few months. The scavenger hunt offers clues on Facebook and Twitter for the first three weeks and then culminates with a day of offline scavenger hunting. Each city, the program awards six keys that reward each contestant $2,000. A final drawing in November will award three winners the choice of a Verano, Regal, LaCrosse or Enclave. Buick on Facebook Places, Gowalla and Foursquare for the same campaign

11. They give shoppers merchant coupons when they check in at the Westfield center. Westfield enticed shoppers with a 15% off coupon at Betsey Johnson if they visited and checked in at the shopping center, which the company reports has driven an increase in checkins. They’ve since introduced a number of other offers, including a 25% off coupon at Gap. Westfield Mall & Facebook Places

12. Many high-profile brands experimented with geolocation campaigns in different ways in 2010. For example: ■ Starbuckspartnered with foursquare to reward loyal customers who checked in frequently with discounts and non-monetary, special-offer incentives. ■ Apparel and accessories retailer H&M worked with mobile social gaming platform MyTown to drive awareness of its products and engagement with the company’s “The Blues” promotion centered on the retailer’s blue-colored items. ■ Restaurant chains Chili’s and TGI Friday’s launched location-based ad campaigns designed to entice customers into their stores. From eMarketer, Jan 2011 reporthttp://www.emarketer.com/Article.aspx?R=1008161

14. Lucky Magazine gives them to those who checked in to recommended fashion boutiques.

15. Toys’R’Uscreated a badge to reward loyal holiday shoppers with Black Friday discounts.

16. CNN supported a healthy lifestyle with a Healthy Eater badge for users that checked in to farmers markets.

17. Project Red created social buzz for World’s Aid Day with a (RED) badgeFrom Foursquarehttp://foursquare.com/business/brands

18. Examples from Oct 2010 and earlier…

19. The Coke Machine Fairy leaves one winning bottle in a Coke machine each day (in Sydney in September 2010) Friend The Coke Machine Fairy on Foursquare then be the first to check-in at a special Coke machine (changes daily) to win a prize. Coca-Cola employee arrives in person to give out the prize. Coca-Cola on Foursquare

20. Fans can checkin at specific locations at specific times to win an autographed baseball Related option to win autographed baseball by uploading photos to a Facebook page Red Bull on Facebook Places

21. Warner Bros. Studio used Foursquare to promote the February release of Valentine’s Day, starring social media darling Ashton Kutcher. The promotion offered 50 “Romantic Tips” around the cities (New York City, Chicago, San Francisco, Los Angeles and Boston) that the movie takes place in. If users checked into any two of these locations they unlocked a special Valentine’s Day badge. Warner Bros. on Foursquare Source: mobilebehavior.com

22. The TastiRewards program from Tasti D-Lite that incentivizes customers to associate their Twitter and Foursquare accounts with their Tasti D-Lite membership cards. Tasti D-Lite on Foursquare Associate your TreatCard to a social media service and earn additional points when using the TreatCard Options to update Twitter and Foursquare each time the card is swiped and points are earned or redeemed

23. Eye-Fi in the US partnered with Gowalla to offer the chance to win a free Eye-Fi card to anyone who checked into a Best Buy store and free hotspot access to those who don’t win – just for checking in. Check-in Click the “Did I win?” button Eye-Fi (SIM card for cameras) on Gowalla

24. AT&T offered rewards for specific behaviors, such as: $50 off a Samsung phone for earning 15 points Free ringtone gift card for 2 points 20% discount off accessories for 5 points Earn points by checking in, sharing a photo of a place, writing a review, “bump” phones with a friend at the location and so on. AT&T on SCVNGR

25. When checking in on Loopt at LAX or SFO airports, Virgin America offered a voucher for two tickets to Mexico on Virgin America Virgin America on Loopt

26. http://www.nikegrid.com/ A 15 day event for runners in London to earn Nike badges by visiting select phone boxes, call a number and enter a unique code Nike’s Own Location-Based Game

27. From http://www.slideshare.net/Stutts/20-interesting-things-foursquare Starbucks, The Bravo Network, Domino’s Pizza, Jimmy Choo, Pepsi, Zagat, The Wall Street Journal, Marc Jacobs, Coach Men’s Store, The Financial Times, HBO, Harvard, Metro (Canadian paper), VH1, History Channel, Planet Hollywood @ Las Vegas, Huffington Post These are via david.stutts@luckie.com – see the presentation on Slideshare.net for details Other Foursquare Examples

28. If you have other examples of brands that do not have physical stores of their own using location-based services, please contact me: Twitter: @BrianGroth E-mail: Brian.Groth@microsoft.com Others Examples