PR Plan Boosts College Access to Camden Kroc Center
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PR Plan Boosts College Access to Camden Kroc Center
- 1. Public Relations Plan Rowan University PRaction
- 2. Issues & Correlating Objectives Issues Objectives Issue 1: College students in surrounding area are unaware of the new Camden Kroc Center and what it has to offer its members Objective 1.0: Increase knowledge of the Camden Kroc Center and its member benefits by 75 percent by month six Issue 2: There is no line of communication established between the Camden Kroc Center and college students in the area Objective 2.0: Increase conversations among college-aged students and the Camden Kroc Center by 100 percent by month six Issue 3: College students in the area may be hesitant to travel to Camden because of the stigma attached to the city Objective 3.0: Decrease negative stigma of Camden and make 40 percent more students comfortable with visiting Camden by month six
- 3. Research
- 7. Objective 1: Increase knowledge of the Camden Kroc Center and its member benefits by 75 percent by month six Strategy 1.1: College students will recognize the Camden Kroc Center as an innovative community facility with amenities not currently provided for college students in other facilities Tactic 1.1.1: buy commercial time on local media around colleges (including college media) 1.1.2: Reserve space at community events for information booths 1.1.3: Hand out free day passes at school events 1.1.4: Recruit Rowan students as ambassadors 1.1.5: Ensure website contains media rich content that appeals to college students 1.1.6: Reach out to college organizations and Greek life offering to host events 1.1.7: Arrange for Kroc Center information to be included in student orientation packets
- 8. Objective 2: Increase conversations among college-aged students and the Camden Kroc Center by 100 percent by month six Strategy 2.1: Kroc Center will establish lines of communication Tactic 2.1.1:Proactively engage with local college students on social media (including Facebook groups) 2.1.2: Initiate college student ambassador program 2.1.3: Fliers posted around selected college campuses 2.1.4: Partner with college organizations, Greek life and related departments within the school 2.1.5: Invite local celebrities to make appearance at Kroc Center for media coverage (Donovan McNabb, Eddie Murphy)
- 9. Objective 3: Decrease negative stigma of Camden and make 40 percent more students comfortable with visiting Camden by month six Strategy 3.1: College students will feel more comfortable entering the city of Camden to go to the Kroc Center Tactics 3.1.1 Kroc Center shuttle 3.1.2 Emphasize Cramer Hill location as oppose to Camden to avoid negative connotation 3.1.3: Anticipate questions surrounding safety and prepare answers
- 10. Objective 3: Decrease negative stigma of Camden and make 40 percent more students comfortable with visiting Camden by month six Strategy 3.1: College students will feel more comfortable entering the city of Camden to go to the Kroc Center Tactics 3.1.1 Kroc Center shuttle 3.1.2 Emphasize Cramer Hill location as oppose to Camden to avoid negative connotation 3.1.3: Anticipate questions surrounding safety and prepare answers