Learn how to track when a contact takes an action in Infusionsoft and use that information to further customize your marketing
By the end of this deck you'll be able to segment a person signing up for your Infusionsoft list on a Thursday between 1pm and 2pm in the Autumn with an @gmail.com address from a person opting in between 9am and 9:15am in the Spring on a Tuesday with a @yahoo.com address.
Not that you want that much detail. But it's nice to know that it is available!
4. Review
• To measure timing we need:
• Starting trigger
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5. Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
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6. Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
• Ending trigger
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7. Review
• To measure timing we need:
• Starting trigger
• Tag contact based on timer criteria
• Ending trigger
• (Do something with the data)
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8. Our Tools
• Field Timers (Honorable Mention)
• Date Timers
• Delay Timer
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38. How do we use this?
• Send different email confirmation requests
based on hour/day of optin AND email
domain
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39. How do we use this?
• Send different email confirmation requests
based on hour/day of optin AND email
domain
• Example- Opting in on Tuesday between 9am
and 10am with a @gmail.com address results
in a different confirmation request than opting
in on Thursday between 12pm and 1pm.
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40. How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers.
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41. How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers.
• Example- If a contact confirms their email
within 15 minutes, they get a bonus gift.
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42. How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers
based on email domain.
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43. How do we use this?
• Measure time between optin and
confirmation. Reward the fast action takers
based on email domain.
• EG- If a contact confirms their email within 15
minutes, and they have a high sales converting
email domain, make a special offer. Don’t
reward low sales converting domains as they
don’t buy anyways.
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44. How do we use this?
• Measure time between optin and
confirmation by email domain. Incentivize
during the lower converting time periods.
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45. How do we use this?
• Measure time between optin and
confirmation by email domain. Incentivize
during the lower converting time periods.
• EG- @yahoo.com converts optins the lowest
for between 2am and 4am on Thursday and
Monday. Include a special offer for people
who opt in during those times who confirm.
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