Simply adding content isn't enough! How does your content engage your prospects? Will they share your content? Will they interact with your content? How do you actively promote your content? Learn this and more from the experts at PrairieWeb Internet Marketing, who will teach you how to identify where your prospects are online, and then how to use your content to engage them. Learn how blogs, email marketing, social media, trade publications, and more can help you build long term relationships with customers and dominate your online market.

1. You Wrote It, Now
Promote It!
PrairieWeb Internet Marketing

2. PrairieWeb Internet Marketing
• Increasing Sales & Leads for Businesses
Since 1997
• Specializing in:
– B2B Lead Generation
– B2B Ecommerce
– B2C Ecommerce
– P2P Marketing

3. Content Marketing Is All About
Helping
Help Them, Don’t Sell Them
• Sell somebody,
• You get a sale
• Help somebody,
• You get a Client

4. Steps To Content Promotion
• Identify Prospects
• Engage With Prospects:
• Publish
• Blogs
• Emails
• Social
• Reviews
• Chatter
• Industry Sites
• Trade Publications
• SEO

5. Creating Personas
Demographics
• Ages
• Assigned Genders
• College Degrees
• Etc.
Personalities
• Passions
• Wants
• Fears

6. What are your prospects looking
for?
• Problems and challenges
• What might stop them from
switching to you
• What they need to convince
their boss to switch

7. Where are they finding it?

8. Engage Prospects with
Conversations

9. Publish & Share Your Content
Hint
Stick to a
schedule so
followers
know when to
expect updates

10. Optimize All
Content For Search
• Title
• Metatags
• Match the point you are
trying to get across
• Make sure it links to relevant
pages
• Tagging

11. BLOGS
Post to your own blog & share
with industry related blogs
Hint
Host your blog on
your company’s
domain for SEO
benefits!

12. Keep It Up To Date!

13. Don’t Forget Call to Actions
Include a call
to action in
each blog
post
Share to create
chatter

14. Blogs Need Links
Link to
related
content
Hint
Internal and
External Links
Provide SEO
Benefits

15. Tools to get your content shared
Plug-ins
Who’s liking it? Who’s sharing it?
Use AddThis to include social buttons &
measure results

16. Email
•Use your content in your
marketing e-mails
•Insert a hook, “read more
here…”
Hint
Include buttons for
forwarding emails and
sharing on social
media

17. Email Tools and Services

18. Email

19. Social Media
•Integrate your content with social
media by sharing
•Curating content
•Get involved with trending topics,
discussions, and content sharing

20. Sharing Share on Facebook,
Google+, or insert a
teaser on Twitter
linking to your latest
blog post

21. Curating Share helpful
content
from other
sources

22. Get Involved
Search Yahoo
Answers for
topics that you
have expert
knowledge on

23. Get Involved
Participate in Yahoo
Answers by helping
others and answering
questions

24. Get Involved
Go where
your
clients
hangout
Join

25. Get Involved
Participate
in
discussions

26. Interact on Google+
Promoting on
Google+ has
SEO benefits!
Interact with
your followers
by posting
videos, links,
audio, or
photos
Use Hangouts
to share new
content
Hint

27. User Generated Content
• Use Social Media to reach prospects
– Participate in a Facebook photo contest
– Use a hashtag on Twitter or Instagram

28. What Do Your Reviews Look
Like?

29. Yelp Reviews

30. People Are Talking About You

31. People Are Talking About You

32. People Are Talking About You

33. People Are Talking About You

34. Once people are talking…
Respond!

35. Listen!!!

36. Reddit
•Find subreddits related to your industry -
/r/AskEngineers, /r/Manufacturing,
/r/Business
Reddit is a social news and entertainment website where registered
users submit content in the form of links or text posts.
Users then vote each submission "up" or "down" to rank the post and
determine its position on the site's pages.
Content entries are organized by areas of interest called "subreddits".

37. 1 Post on Reddit brought Dog
Collar Boutique 242,000+
potential new customers in one
day.
Hint
 Reddit is very
anti-spam, so
become a part
of the
community
and help
others!

38. Industry Related Sites

39. Trade Publications

40. To Conclude…
Hubspot

41. To Conclude….
WebDAM 2014 Study

42. To Conclude…
Jeff Bullas