Presentation on the increased velocity of the marketing world, using four personal project to highlight lessons learned.

1. High-Metabolism Marketing
March 8th, 2013

2. Real-time marketing is all the rage. But is it new?

3. Not really.
2004

4. The media world has sped up.

5. Marketing is trying to catch up.

6. That means retrofitting
processes and structures
built for industrial era
marketing.

7. High-metabolism marketing is about
not just speeding up marketing but
making it more agile and responsive.

8. Fitness requires training, which
means having the right team and
the right plan.

9. Fitness requires training, which
means having the right team and
the right plan.
The most effective teams are
typically small teams, with
specialists working to a shared
goal.

10. Fitness requires training, which
means having the right team and
the right plan.
The most effective teams are
typically small teams, with
specialists working to a shared
goal.
What if instead of writing about high-
metabolism marketing we tried it?

11. 4 lessons from 4 experiments
in high-metabolism
marketing.

12. CantTweetThis.com
YouSoFuckingHot.com
PretendYoureBurgerKing.com
PretendYoureJeep.com

13. 1. Simple ideas executed quickly.

14. 2. Expect the Unexpected ...

15. ... and use it to your advantage.

16. 3. Learn quickly from user behavior.

17. 3. Learn quickly from user behavior.

18. 4. Timing is essential ...

19. ... because people move on.

20. 1,600 tweets
Results. 3+1 people 18,000 pageviews
Visitors from 85
countries
@bmorrissey,
idea + writing
$42.68 budget
Coverage in
@andjelicaaa,
made an intro BetaBeat, Boston
Business Journal,
Geekosystem,
@fouhy,
BuzzFeed, The
designer + developer
Denver Egotist,
Adweek,
@b3nroth,
publications in
tech Turkey and Japan

21. What’s Next

22. Thanks
@bmorrissey