Kaneh is changing the way we think about our health by providing a long overdue solution for a widespread, global health crisis via Cannabis nutritional products.
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Kaneh deck
1. C A N N A B I S O M E GA S F O R M U L A S
Kaneh is changing the way we think about our
health by providing a long overdue solution for a
widespread, global health crisis via Cannabis
nutritional products.
MIMI JOHNSON MJ@SensiCured.Com 314.497.2413
2. Kaneh enters the cannabis market with the holy grail in the industry;
a pending patent on cannabis seed oil compositions, with uses aimed at ameliorating human health.
Patent claims are wide, and include treating inflammation, vascular & heart health, as well as commonly seen
behavioral issues.
CN3 formulas, comprised 100% of cannabis seed oil, are devoid of cannabinoids, which are federally
restricted.
Cannabis seed oil is naturally comprised of 70% essential fatty acids and 30% protein, including Omega-3.
CN3 is made from cannabis seed omegas and amnio acids, which have been purified and extracted.
Competition is scarce, inclusive of Omega-3 fish oils as well as Cannabis-derived CBD oil.
E X E C U T I V E S U M M A R Y
3. H O W S
THE LOGIC
& W H Y S C N 3 M A K E S S E N S E
Omegas convert to cannabinoids
within the body, which is beneficial
because Omega-3 is known to
help decrease system-wide
inflammation in the human body
Every single disease state
manifests with inflammation.
Whether the inflammation is the
cause or the effect, inflammation is
present in all physical & mental
disease states.
The need for an anti-inflammatory
product sans side effects is
unprecedented.
C O N V E R S I O N f o r C A N N A B I N O I D
R E C E P T O R S
I N F L A M M AT I O N
AFFINITYDISEASE CONVERSION
“Over”simplification; Omega-3
binds to CB2 receptor, which is
found in the immune system and
appears to be responsible for anti-
inflammatory effects. Omega-6
binds with the CB1 receptor, which
is found primarily in the brain and
lowers anxiety and stress. .
4. CN3 boasts unique features, such as being innovative yet well researched due to the active ingredient being omega 3
Kaneh is creating a new & profitable cannabis category using the oft discarded seed
Providing Category ownership over hemp seed oil for health uses using innovative extraction processes
CN3 is 100% cannabis formula, naturally void of regulatory restrictive cannabinoids
CN3 is vegan, non-allergenic & non-comedogenic
Patent Pending
GRAS Approved (Generally Regarded as Safe)
No Restrictive Cannabis Regulations
A variety of compositions are available, as CN3 can either be used within products or as a stand-alone.
CANNABIS CN3
U N I QU E F E A T U R E S & B E N E F I T S
5. CANNABIS CN3
K A N E H C N 3 F O R M U L A S
CN3 formulas were developed in 2018.
CN3 is a cannabis-derived nutritional product, comprised
from the cannabis seed vs commonly used stem, flower
& stalk. Cannabis seed oil is naturally devoid of
cannabinoids, and is comprised instead of all 20 amino
acids as well as the ever important Omegas. Omega-3
is the active ingredient in our main CN3 formula, working
to benefit health by managing inflammation and
minimizing resulting negative health effects.
I N T E L L E C T U A L P R O P E R T Y
Kaneh’s products are patent pending, with a Blanket
Provisional Utility Patent, filed 06/2018. CN3 is one
formulary and there are many others which will also be
submitted, effectively locking up the hemp seed oil
category.
Intellectual property encompasses hempseed oil for
beneficial health uses; whether internally digested,
inhaled, or topically on the skin as a dermatologic
product or in animal care products.
DETAIL
6. CN3 ANALYSIS
S T
L I T T L E T O N O O B S T A C L E S
W O
W E A K N E S S E S O P P O R T U N I T I E S T H R E A TSS T R E N G T H S
*Timing, prior to federal
legalization
*Industry Support
*Capitalize on Patent
Infringement
*Education Necessary- we
write the book, become the
experts
*Category Ownership
*Patent Pending (20yr)
*No Regulatory Restrictions
*All Natural Cannabis
Products
*GRAS Approval
*Well Researched
*Imposters
*FDA for Additional Claims
*Finances- Bootstrapped
*New Category, no consumer
recognition
*Needs Brand & Product
Development
7. MARKET INSIGHT
A N D C O M P E T I T O R S
CBD
$22B
OMEGA3
$30B
$1 in $5 spent on pharmaceuticals in 2017 was spent on anti-inflammatory treatments
U N P R E C E D E N T E D N E E D , B E S T S O L U T I O N
Large attainable market for CN3, as inflammation is an
established need category and well recognized by
consumers as an issue necessary to be treated
Total achievable market is an astounding 98% of the GLOBAL
POPULATION.
98% of the world suffers from omega imbalances, resulting in
inflammation and inflammatory disease, bad health and chronic
illness.
CN3 treats everything from behavioral/mental issues to arthritis
to GI problems, as all disease share inflammation as a marker.
C BD
F I S H
OIL
C N3
V E G A N S O U R C E D
C ON T A N I M E N T S
E N V I R O N M E N TAL LY
F R I E N D L Y
R E G U L AT OR Y
E AS E
PAT EN T P E N D I N G
ALLERGEN FREE
8. S A L ES
Revenue generated via licensing use of CN3 & infringement
enforcement
2 Formulas available- one branded, one generic formula
- Private Label
- White Label
- Innovation Products (developed under our brand)
- Line extensions and variations
- Usage Agreements
S U P P LY /
D I S T R I B U T I O N
Agreements with various suppliers;
Local seed collection programs via partnerships with
CSA organizations
Variety of global Processing locations to keep trade fair
Enforcement of Licensing Agreements
BUSINESS ORGANIZATION
9. In-House innovation team customizes products per the
specific needs of each of our target accounts
Development of products based on client need, which
then move to our marketing and sales channels
Pharma products
Nutritional supplements
Research & Data collection; conduct efficacy and outcomes
studies
Proprietary flavor and taste profiles
Proprietary prescribing/dosing schedules/recommendations
based from ancient Ayurvedic practices
L E G AL
Final Patent Filing
Encompassing all hempseed oil for use benefitting health
Patent Infringement
Ensuring cannabis seed oil is not being used in brands
who are not supporting the license
I N N O V A T I O N
10. M A R K E T I N G
CN3 AWARENESS
Building category around CN3 formulas and benefits
Prime media
Gatekeepers & partnerships
3rd Party Scientific Partners
BRANDING
Logo/Design
Brand Messaging & Communication
copy/ad messages
Kaneh selling story
Mimi’s selling story
11. 11
L I C E N S I N G U S E
The use of hempseed oil within
cannabis products (or others) which
state claims of health benefits such as
inflammation etc will be required to
license our formula.
There are 2 variations, an unbranded/
unlabeled as well as a category
leader/CN3
I N N O V AT I O N P R O D U C T S
Kaneh will consistently develop
innovation products which will funnel
into our sales chain for licensing use
Top items in development currently:
Anti-Aging Skincare
Paleo Pot Protein Powder
Neuro-Protect Brain Barrier Shot
Daily Formulas for kids, adults &
seniors
PAT E N T I N F R I N G E M E N T
Many current cannabis products on
the market utilize hempseed oil
compositions current in their product
offerings. As our formula will
encompass all use, it is important to
capitalize on all unauthorized usage
as the revenue funds CN3 branding
REVENUE STREAMS
R E V E N U E G E N E R A T E D B Y M U L T I PL E L I N E S O F B U S I N E S S
13. CN3 FORMULA
V A R I A N T S & A G R E E M E N T S
Similar to whey protein
CN3 is comprised of hempseed oil omegas and amino acids, blended in a perfect ratio to create the ideal medicine. We
offer use of the hempseed oil composition in both a branded and unbranded format. CN3 is technically its very own
category and will be branded as such.
C N 3 B R A N D E D F O R M U L A
stringent then the other around quality
CN3 is the only product advertised as part of the program; it is the only prodct which can carry anti-inflammatory claims etc
Lower quality can only use product, not advertise or gain benefits from such use
U N B R A N D E D F O R M U L A
Used in brands for emulsifying CBD etc
14. CN3 FORMATS
F O R M U L A S & D O S I N G F O R M A T S
Nano Particles allow for
better absorption &
manageable serving sizes as
particles are reduced 1000%
N A N O
PA R T I C L E S
Using Co2 extraction
processes, we create a water
soluble final material
E X T E N D E D
S H E L F L I F E
Our extraction includes a
dehydration process,
producing finished product
with advanced expiration
dates
WA T E R
S O L U B L E
CN3 uses innovative advances in extraction technology to provide a clean, nutritional product which can be used in
nearly any food or beverage.
Uses include skincare, baby formulas, nutritional supplements, processed foods, wine and alcohol,
15. A G R I C U L T U R A L
Investment generally results in
acquiring an asset also
A N T I - A G I N G
Investment generally results in
acquiring an asset also
PA I N R E L I E F
Investment generally results in
acquiring an asset also
N E U R O L O G I C A L D I S E A S E
Investment generally results in
acquiring an asset also
A U T O - I M M U N E
Investment generally results in
acquiring an asset also
B E H A V I O R I A L
Investment generally results in
acquiring an asset also
S K I N C A R E
Investment generally results in
acquiring an asset also
A N T I - I N F L A M M AT OR Y
Investment generally results in
acquiring an asset also
H E A R T H E A L TH
Investment generally results in
acquiring an asset also
P R E V E N TAT I V E
Investment generally results in
acquiring an asset also
S L E E P A I D
Investment generally results in
acquiring an asset also
V I S I O N H E A L TH
Investment generally results in
acquiring an asset also
17. LAUNCH PRODUCTS
I T E M S T O S T A R T W I T H
CN3’s formula contains BCAAs as well as
key omegas which are crucial to
development and repair
N E U R O-
P R O T E C TA N T
Investment generally results in acquiring an
asset also the asset is available
Kaneh has developed a remarkable premium
anti-aging facial serum
Investment generally results in acquiring an
asset also the asset is available
P R E M I U M FA C I A L S E R U M
CN3 serves a couple of significant reasons to
benefit addition to alcohol, one being
increasing liver metabolism as well as
enhancing heart health benefits
Investment generally results in acquiring an
asset also the asset is available
DAILY SUPPORT
E V E R Y D AY S U P P O R T
1 ANTI-AGING 2 PALEO POT 3
5 WINE & SPIRITS4 ATHLETICS
P R E & P O S T W O R K O U T
6
P R E M I U M FA C I A L S E R U M
19. 19
Also called an investment. If the asset is
available at a price worth investing, it is
normally expected either
M U S C L E B U I L D I N G
Also called an investment. If the asset is
available at a price worth investing, it is
normally expected either
S E R V I C E S N A M E
CN3 carries a natural sun protection barrier
of 25
N AT U R A L S P F
Also called an investment. If the asset is
available at a price worth investing, it is
normally expected either
M I D A C T I V I T Y P R O T E C T I O N
SKIN CARE
P R O T E I N P O W D E R
20. SKIN CARE
A N T I - I N F L A M M A T O R Y S K I N P R O D U C T S
C N 3 I N G R E D I E N T S & B E N E F I T
OMEGA 3 lengthens telomeres, repairing prior damage as well as prevention of new
HISTIDINE (helps to neutralize free radicals, offers UV protection, and may also protect against certain types of skin infections)
LYSINE plays a key role in collagen synthesis, making it an important anti-aging skin care ingredient to improve the appearance of lines and
wrinkles
METHIONINE is one of the two sulfur-containing amino acids. This quality helps to improve the tone and texture of skin, hair, and nails, and plays
a role in tissue growth and repair.
PROLINE is part of the triple-helix formation of collagen proteins, making it an important anti-aging ingredient.
In at least one independent study, proline has been shown to significantly improve the appearance of crow’s feet and other fine lines and breaks
down protein to help create healthy cells and connective tissues, promoting firmer, glowing skin and reducing sagging, wrinkles and aging of skin
due to sun exposure.
ARGININE helps to reduce inflammation, promote tissue growth and repair, and provide antioxidant properties. In addition, arginine is involved in
collagen synthesis to help restore the look and feel of healthier, younger-looking skin.
TYROSINE plays a role in the production of melanin, which is the pigment that gives the skin and hair their color.
21. ANTI-AGING FACIAL SERUM
T E L O M E R E L E N G T H E N I N G C A R E L I N E
Gold not only gives a beautiful, glowing
and youthful skin but is also beneficial in
many ways. It slows down the collagen
depletion, increases skin's elasticity,
lightens the skin's complexion,
stimulates the cells making the skin firm,
improves blood circulation and prevents
premature aging, wrinkles, tanning etc
G O LD
Frankincense oil is from the genus
Boswellia, a tree native to India
which produces special compounds that
have been found to have strong anti-
inflammatory, and potentially anti-cancer,
effects.” (anti-inflammatory=anti-aging)
F R A N K I N C E N S E
Myrrh can help maintain healthy skin by
soothing chapped or cracked patches. It
is commonly added to skin care products
to help with moisturizing and also for
fragrance. Ancient Egyptians used it to
prevent aging and maintain healthy skin.
A research study in 2010 discovered that
topical application of myrrh oil helped
elevate white blood cells around skin
wounds, leading to faster healing.
M Y R RH
Our products are backed by scientific research, as well as the strong value of that communication of
that Dermatologist support for our products to consumers. Dermatologist support will continue to be
an important source of endorsement and sales for brands emphasizing scientific efficacy
22. A large category ($10b+) with strong growth dynamics (5%+) and underlying
trends
Highly involved consumer enables willingness to pay, trial and loyalty
Various product positioning, innovation, price tranches and channel choices allow
for a diverse “playbook” by which brands can grow
Large international markets provide additional runway
Major strategies exist and are acquisitive — good to be willing to play “early”
ANTI-AGING SKIN CARE OUTLOOK
C N 3 C A N N A B I S S K I N C A R E
C U S T O M E R
P R O D U C T
M A R K E T
S T R A T E G Y
G E O G R A P H Y
Premium skin care represents~30%of the skin care market
Global anti-aging market value 2019
$191.7B
24. CN3 FUNCTIONAL BEVERAGES
C N 3 A M I N O A C I D S A N D O M E G A S F O R M U L A I S I D E A L F O R S P O R T S P E R F O R M A N C E
Essential amino acids may be particularly
necessary for improving workout performance.
Branched-chain amino acids are three essential
amino acids that include leucine, isoleucine and
valine. CN3 also contains Beta-Alanine, an
amino acids which helps fight muscle fatigue
A study published in 2011 in the "Journal of
Sports Medicine and Physical Fitness" concluded
that BCAA supplementation can reduce fatigue
and promote fat loss during exercise, in
glycogen-depleted subjects. Because glycogen is
a form of energy stored in the body, this means
that BCAAs can improve performance, even once
the body has used up all of its stored fuel.
Branched-chain amino acids can be found in
particularly high amounts in muscle tissue & a
study published in 1999 in "The American
Journal of Physiology" found that ingestion of
essential amino acids after heavy resistance
exercise prevented muscle breakdown and
promoted protein synthesis, or muscle growth.
The amino acid composition in CN3 increases
muscle mass by stimulating muscle fiber
hypertrophy and improving strength
Cn3 improves exercise capacity, oxygen
utilization, and muscle function.
There must be adequate amount of amino
acids in order to build and maintain muscle;
conversion is not possible without adequate
amino acids.
Protein and its component amino acids can
promote recovery and improve strength and
endurance. A 2009 article published in "The
Physician and Sportsmedicine" noted that
there is significant evidence that intense
training increases the requirement for dietary
protein. Therefore, according to the article,
protein and amino acid supplements, when
taken in close proximity to training, can have
beneficial effects on endurance exercises
such as running, as well as anaerobic and
strength exercises, such as weightlifting.
The BCAAs leucine, isoleucine, and valine
naturally present in CN3 make it an ideal
recovery option
BUILD MUSCLE IMPROVE RECOVERYREDUCE FATIGUE
25. FUNCTIONAL BEVERAGE MARKET
S P O R T S P R E & P O S T R E C O V E R Y C N 3 P R O D U C T S
C N 3 N I C H E M A R K E T
Cn3 is a comprehensive formula that enhances recovery by providing amino acids – including all nine your body doesn’t make.
CN3 is high in branched-chain amino acids which have been extensively validated through clinical trials for promoting lean muscle mass and muscle strength.
Our Amino acid formula composition increase muscle mass by stimulating muscle fiber hypertrophy and improving strength
Cn3 improves exercise capacity, oxygen utilization, and muscle function.
Cannabis/CBD Functional Beverages have encompassed a huge corner of the industry
TO T A L S E R V I C A B L E S E R V I C E A B L E
AT TA I N A B L E AVA L I A B L E OB T A I N A B L E
M A R K E T M A R K E T M A R K E T
Global in US Billions Global in US Billions Global in US billions
$ $ $
26. N E U R O - P R O T E C T
B R AI N B A R R I E R
27. 27
TRAUMATIC BRAIN INJURY
W R I T E S O M E T H I N G H E R E
In the US alone, more than 3 million people experience TBI annually and 1 in 5 children experience a mild TBI by the age of 10.
What is a Traumatic Brain Injury, or TBI?
Typically, signs of a TBI consist of things like losing consciousness, blurred vision, headache, etc and injury often causes fluid
buildup resulting in pressure, which is troublesome with the bony encasement of the skull as it has no room to expand.
Fluid buildup increases over time and injuries can cause mitochondrial damage, cell death, inflammation, which over time leads to
many of the symptoms connected with brain injuries: Headaches, sleep disturbances, sensitivity to light & behavioral changes, like
mood swings, anxiety, etc.
28. BRAIN BARRIER
H O W I T W O R K S
R E D U C E S O X I D AT I V E S T R E S S
With TBI comes brain cell injury caused by oxidative stress which occurs when oxidants get the upper hand over antioxidants.
It changes the forms of lipids and proteins & DNA and RNA to fragment.
Melatonin is especially effective at reducing oxidative stress as it is especially efficient in hunting down nasty free oxygen
radicals, helping to protect the omega-3 molecules, which in turn allows the omega-3s to carry out their anti-inflammatory work
in the cell.
It is also important for protecting organelles, like the mitochondria, from damage.
CN3 omega-3s also do their part in fighting oxidative stress.
P R O T E C T S M E M O R Y A N D N E U R O N S IN T H E B R A I N
Besides fighting inflammation and oxidative stress, omega-3s also help normalize the levels of BDNF (brain-derived neurotrophic
factor). BDNF is important for protecting long-term memory and helps promote the growth and survival of neurons in the brain.
Moreover, BDNF improves the transmission of signals between brain cells. By helping normalize the BDNF levels, the omega-3s
indirectly relieve the effects of lasting brain damage either to generate income, or to appreciate in value, so that it can be sold at a
higher price invest Investment generally results results in acquiring an asset also called an investment. If the asset is available at a
price worth investing, it is normally.
R E D U C E S I N F L A M M AT I O N IN T H E B R A I N
Melatonin and omega-3 also help reduce the inflammation response in the brain. Melatonin suppresses signaling pathways that play
a big role in oxidative stress-induced inflammation. Melatonin also down regulates the expression of pro-inflammatory genes,
essentially telling genes that create inflammation to hold up for awhile.
As for the omega-3 fatty acids, they work together with melatonin to help fight ongoing inflammation. Protectins and resolvins do
exactly what their names say: They resolve/restore brain tissue back to its original state and protect the brain from oxidative stress.
29. CN3 NEUROPROTECTANT
R E D U C I N G O X I D A T I V E S T R E S S , I N F L A M M A T I O N & P R O T E C T T H E B R A I N
CN3 Brain Barrier Nueroprotectant presents CN3 along with Melatonin presented in nanotechnology delivery system, allowing for
rapid absorption & making it especially effective at reducing oxidative stress.
C N 3 N I C H E M A R K E T
TO T A L S E R V I C A B L E S E R V I C E A B L E
AT TA I N A B L E AVA L I A B L E OB T A I N A B L E
M A R K E T M A R K E T M A R K E T
Global in US Billions Global in US Billions Global in US billions
$ $ $
31. DAILY ANTI-INFLAMMATORY
M A R K E T I N S I G H T
G L O BA L D E F I C I E N C I E S
98% Of the globe is suffering
from an omega imbalance due to
overabundance of corn & soy
usage
$ 1 0 6 . 1 B
Global anti-inflammatory
therapeutics market to reach
$106.1B by 2020
T R E AT S
Inflammation; which includes
behavioral/mental health, auto-
immune, arthritic conditions,
neurological health maintenance
I D EA L 1 : 1 R AT I O
A balance of 1:1 or 1:3 omega
3:omega 6 is crucial to health,
The primary role of the ECS is to
provide homeostasis to cells
32. 32
A whopping 98% of the world is suffering from the n e g
a t i v e h e a l t h e f f e c t s o f a n i m b a l a n c e d
endocannabinoid system, due to an overabundance of
omega 6 in our diets. Omega 3 negates use of Omega
6 (similar to the way CBD & THC interact).
40% of processed foods contains corn or soy in the
format of additives, binders and flavorings, not to
mention the heavy handed use of High Fructose Corn
Syrup.
Using our daily supplement regains the balance of the
ECS and provides marked improvement from
symptoms.
DAILY ENDOCANNABINOID SUPPORT
D A I L Y A N T I - I N F L A M M A T O R Y S U P P L E M E N T S
T R E A T S / B E N E F I T SU N P R E C E D E N T E D N E E D
ADULTS/
PREGNANCY
SENIORS
Inflammatory Conditions
Pre-clampsia Relief
Balance Hormones
Manage Anxiety
Reproductive Issues
Cognitive support
Depression
Eye Health & Vision
Improve Blood Pressure
Reduce Inflammation
Cancer prevention
CHILDREN/
TEEN
Alzheimers & MS Support
Pain RElief
SleepAid
Diabetes
Joint Pain/Arthritis
Asthma
Auto-immune Diseases
Addiction
Muscle Repair/Recovery
General Nutrition
33. 33
TO T A L S E R V I C A B L E S E R V I C E A B L E
AT TA I N A B L E AVA L I A B L E OB T A I N A B L E
M A R K E T M A R K E T M A R K E T
Global in US Billions Global in US Billions Global in US billions
$ $ $
DAILY ANTI-INFLAMMATORY
M A R K E T I N S I G H T
According to Express Scripts, $1 in every $5 spent in Pharma in 2016 was spend on an anti-inflammatory
product none are which are without serious side effects.
35. NEXT STEPS
A F T E R S E C U R I N G F U N D I N G
Begin plugging media with
information on formula- using
information & selling story
produced by our branding
efforts
M E D I A
Carefully choose gatekeepers,
offering equity/investment
shares to support. Programs
keep cannabis local with local
seeding programs, as well as
teaching basic farming
practices & providing cannabis
sources of income
G AT E K E E P E R S
Determine consumer facing
messaging, packaging and PR
communications
B R A N D I N G
Solidify formula strategies;
which formulas for which
application and license rights
F I N A L I Z E F O R M U L A S
36. FINANCIAL NEEDS
S E E KI N G $ 3 M I N E X C H A N G E F O R 1 0 % O F K A N EH
Kaneh and CN3 are in the infancy stages, a true start up looking to change take the health and
Cannabis industries by storm
Kaneh is seeking $3M to finance existing purchase order creation; a steal by industry standards as the
Cannabis industry is valued at over $50 Billion and the Health and Beauty industry boosts a valuation
of close to $800 Billion,Omega-3 supplements market size is worth $57.06 Billion by 2025: this is an
opportunity of a life time to be at the ground level of an industry changing product.
F U N DI N G T O B E U T I L I Z E D F O R
BRANDING - Determine consumer facing messaging, packaging and PR communications
FINALIZE FORMULAS - Solidify formula strategies; which formulas for which application and license rights
GATEKEEPERS - Carefully choose gatekeepers, offering equity/investment shares to support.
Programs keep cannabis local with local seeding programs, as well asteaching basic farming practices &
providing cannabis sources of income
MEDIA - Begin plugging media with information on formula- using information & selling story produced by our
branding efforts
37. COMPANY
M I M I’ S S T O R Y
Mimi is the inventor of CN3 and the sole owner and founder of Kaneh.
Mimi began her career in the wine and spirits industry, working for some of the largest global brands on
brand and sales aspects specializing in innovation, experiential marketing and sales & distribution
managing teams of 150+ employees and an entire country territory. Mimi spent some time as a sales
director at Coca-Cola before finally to Aetna on the Community Relations and Urban Marketing team
managing the MidAmerica Region and relationships with key stakeholders before discovering CN3 in 2018.
C O N TA C T
Mimi Johnson
Founder/Inventor
MJ@sensicured.com
+1.314.497.2413