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Shift & Reset


  Brian Reich
@brianreich
#shiftandreset
I	
  Am
ANGRY
Technology	
  and	
  the	
  Internet,	
  and	
  
their	
  role	
  in	
  our	
  lives,	
  has	
  changed	
  
how	
  we	
  communicate,	
  get	
  and	
  
share	
  information,	
  the	
  media	
  we	
  
consume,	
  and	
  the	
  reasons	
  we	
  
engage	
  with	
  each	
  other	
  -­‐	
  online	
  
and	
  of9line.	
  The	
  effects	
  of	
  these	
  
changes	
  are	
  being	
  felt	
  by	
  all	
  of	
  
us,	
  every	
  day,	
  all	
  the	
  time.	
  
What	
  we	
  are	
  
doing	
  isn’t	
  
working	
  
anymore!
Everything	
  
must	
  
change.
[CHAPTER	
  11]
Stop	
  
Giving	
  Gifts
     	
  
  (And	
  Stop	
  Asking	
  
   For	
  Them,	
  Too)
Stop	
  
    Creating	
  
    New	
  Orgs	
  
 (Focus	
  on	
  improving	
  the	
  
efforts	
  that	
  already	
  exist)
Stop	
  
  (Over)Using	
  
 Social	
  Media
(Understand	
  what	
  it	
  means	
  
    to	
  be	
  truly	
  social)
Stop	
  Creating	
  
Case	
  Studies	
  
 (or	
  Depending	
  on	
  Them)
Stop	
  Telling	
  Stories	
  
  and/or	
  Talking	
  
  About	
  Building	
  
    Movements
 (Solve	
  some	
  real	
  problems)
[3	
  Big	
  Ideas]
October	
  is	
  
Breast	
  Cancer	
  
  Solutions	
  
   Month
The	
  30-­Day
Cause	
  Marketing	
  
   Diet	
  Plan
MLB-­Style	
  
Free	
  Agency	
  
Ask	
  Me	
  Anything
Brian	
  Reich	
  

                                                          Married	
  (Karen)
                                                   Two	
  kids	
  (Henry	
  and	
  Lucy)
                                                     33	
  Years	
  Old.	
  	
  Jewish.

                                             Live	
  in	
  New	
  York	
  City.	
  	
  Travel	
  a	
  lot.

                                                  Global	
  Editor	
  at	
  Edelman	
  
                                                (editorial,	
  knowledge	
  sharing)

                                        Write.	
  Speak.	
  Counsel.	
  Teach.	
  Host.	
  Provoke.

                           Focus	
  on	
  the	
  impact	
  of	
  technology	
  and	
  the	
  internet	
  on	
  society.

          Politics.	
  	
  Public	
  Affairs.	
  Marketing.	
  PR.	
  Advertising.	
  Causes.	
  Technology.	
  Innovation.	
  
             Commerce.	
  Entertainment.	
  	
  Sports.	
  News.	
  Education.	
  Games.	
  Brand.	
  Culture.

      Wall	
  Street	
  Journal.	
  New	
  York	
  Times.	
  Washington	
  Post.	
  Seattle	
  Times.	
  LA	
  Times.	
  Boston	
  
     Globe.	
  Chicago	
  Tribune.	
  Politico.	
  Denver	
  Post.	
  Miami	
  Herald.	
  Dallas	
  Morning	
  News.	
  Sports	
  
        Illustrated.	
  GQ.	
  Vanity	
  Fair.	
  New	
  Yorker.	
  Time.	
  Newsweek.	
  New	
  Republic.	
  Wired.	
  Fast	
  
          Company.	
  In	
  Style.	
  	
  Sports	
  Illustrated.	
  	
  ESPN	
  The	
  Magazine.	
  1000+	
  Blogs.	
  	
  Twitter.	
  
      Facebook.	
  Sesame	
  Street.	
  Dinosaur	
  Train.	
  Word	
  World.	
  Criminal	
  Minds.	
  Oprah.	
  Modern	
  
     Family.	
  SportsCenter.	
  16	
  &	
  Pregnant.	
  Friday	
  Night	
  Lights.	
  30	
  Rock.	
  Fresh	
  Air.	
  Slate’s	
  Hang	
  
         Up	
  And	
  Listen.	
  This	
  American	
  Life.	
  PolitOptics.	
  Wait	
  Wait	
  Don’t	
  Tell	
  Me.	
  Books.	
  Ads.	
  
                                                              [Partial	
  list]
   Mac.	
  PC.	
  iPhone.	
  Blackberry.	
  iPad	
  2.	
  Flip.	
  Zoom	
  H49.	
  Sonos.	
  Canon	
  D20.	
  Tivo	
  (x2).	
  Wii.	
  MiFi.


                     Seattle.	
  	
  Westport.	
  	
  Washington.	
  	
  Cambridge.	
  Ann	
  Arbor.	
  50	
  States.

        brian@littlemmedia.com                              646.789.1323                           www.shiftandreset.com

   Media	
  Rules!:	
  Mastering	
  Today’s	
  Technology	
  To	
  Connect	
  With	
  And	
  Keep	
  Your	
  Audience
                Shift	
  &	
  Reset:	
  Strategies	
  for	
  Addressing	
  Serious	
  Issues	
  in	
  a	
  Connected	
  Society


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Blog World Presentation   Nov 3, 2011

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Blog World Presentation Nov 3, 2011

  • 1. Shift & Reset Brian Reich
  • 2.
  • 5. Technology  and  the  Internet,  and   their  role  in  our  lives,  has  changed   how  we  communicate,  get  and   share  information,  the  media  we   consume,  and  the  reasons  we   engage  with  each  other  -­‐  online   and  of9line.  The  effects  of  these   changes  are  being  felt  by  all  of   us,  every  day,  all  the  time.  
  • 6. What  we  are   doing  isn’t   working   anymore!
  • 8.
  • 9.
  • 11. Stop   Giving  Gifts   (And  Stop  Asking   For  Them,  Too)
  • 12. Stop   Creating   New  Orgs   (Focus  on  improving  the   efforts  that  already  exist)
  • 13. Stop   (Over)Using   Social  Media (Understand  what  it  means   to  be  truly  social)
  • 14. Stop  Creating   Case  Studies   (or  Depending  on  Them)
  • 15. Stop  Telling  Stories   and/or  Talking   About  Building   Movements (Solve  some  real  problems)
  • 17. October  is   Breast  Cancer   Solutions   Month
  • 20.
  • 22. Brian  Reich   Married  (Karen) Two  kids  (Henry  and  Lucy) 33  Years  Old.    Jewish. Live  in  New  York  City.    Travel  a  lot. Global  Editor  at  Edelman   (editorial,  knowledge  sharing) Write.  Speak.  Counsel.  Teach.  Host.  Provoke. Focus  on  the  impact  of  technology  and  the  internet  on  society. Politics.    Public  Affairs.  Marketing.  PR.  Advertising.  Causes.  Technology.  Innovation.   Commerce.  Entertainment.    Sports.  News.  Education.  Games.  Brand.  Culture. Wall  Street  Journal.  New  York  Times.  Washington  Post.  Seattle  Times.  LA  Times.  Boston   Globe.  Chicago  Tribune.  Politico.  Denver  Post.  Miami  Herald.  Dallas  Morning  News.  Sports   Illustrated.  GQ.  Vanity  Fair.  New  Yorker.  Time.  Newsweek.  New  Republic.  Wired.  Fast   Company.  In  Style.    Sports  Illustrated.    ESPN  The  Magazine.  1000+  Blogs.    Twitter.   Facebook.  Sesame  Street.  Dinosaur  Train.  Word  World.  Criminal  Minds.  Oprah.  Modern   Family.  SportsCenter.  16  &  Pregnant.  Friday  Night  Lights.  30  Rock.  Fresh  Air.  Slate’s  Hang   Up  And  Listen.  This  American  Life.  PolitOptics.  Wait  Wait  Don’t  Tell  Me.  Books.  Ads.   [Partial  list] Mac.  PC.  iPhone.  Blackberry.  iPad  2.  Flip.  Zoom  H49.  Sonos.  Canon  D20.  Tivo  (x2).  Wii.  MiFi. Seattle.    Westport.    Washington.    Cambridge.  Ann  Arbor.  50  States. brian@littlemmedia.com 646.789.1323 www.shiftandreset.com Media  Rules!:  Mastering  Today’s  Technology  To  Connect  With  And  Keep  Your  Audience Shift  &  Reset:  Strategies  for  Addressing  Serious  Issues  in  a  Connected  Society Twitter Facebook Slideshare Scribd YouTube Flickr Foursquare