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APA Florida 2009 Conference




Re-Imagining the Jacksonville Landing:
       An Interactive Charrette
Re-Imagining the Jacksonville Landing

• Participants were asked to develop programmatic and
  design concepts that would allow the Landing to once
  again flourish.



    Agenda Overview
•    Tour / Overview
•    Four tables of participants
•    Provided with maps and facilitators
•    Programming
•    Visioning
•    Presentations
Site Design Considerations

General points of consideration
• Relationship to river and downtown
• Function / form
• Connectivity
• Market factors (local, regional and state)
   – Physical flexibility to adapt to a changing market
   – Preserve and increase existing employment base
• Destinations
   – Aquarium
   – Convention center
   – Maritime museum
Tour and Overview




                       Janice
                       Lowe




              Rachel
              Nudge
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Tour and Overview
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Visioning Sessions
Group 1 Results

• Group 1 – Strengths           • Group 1 – Weaknesses
  –   Events                      – No parking
  –   Location/view               – No interconnectivity/
  –   River/water taxi              permeability
  –   Iconic roof (do not         – No residential
      change)                     – Service issues
  –   Central courtyard           – Surrounding road
  –   Laura Street roundabout       network/ramps for main
  –   Proximity to bridge –         street bridge
      picturesque landmark        – Internal pedestrian/retailing
  –   Trolley                     – Poor access to bridge
Group 1 Results

• Group 1 – Opportunities        • Group 1 – Threats
  – Mixed-use program, more        – Stigma (negative)
    diversity                      – High tenant turnover
  – Utilize waterfront better,
    marina                         – Lack of activity/destination
                                     options
  – Green space/plaza between
    Times Union Center and         – No parking remedy
    Landing                        – Perception of crime
  – Building demolition for
    Laura Street side, open up
    to river
  – Relocate food court to
    extended Laura Street
  – Residential
Group 1 Results

• Group 1- Big Ideas
   –   River stage/big events
   –   Add a marina
   –   Add residential
   –   Laura Street centered
       food court
   –   Eliminate ramps
   –   Green space
   –   Office tenants
   –   Parking garage with
       residential above
   –   Permanent boat/vessel
       display/museum
   –   Big attraction
   –   Relocate maritime
       museum
Group 2 Results

• Group 2 – Strengths        • Group 2 – Weaknesses
  – Waterfront                 –   Retail
  – Landmark                   –   Accessibility (ADA)
  – Times Union Center for     –   Service areas
    the Arts                   –   Lack of parking
  – Location (general)         –   Bridge access
  – Daylighting (interior      –   View shed (City/Water)
    space)
                               –   Quality of maintenance
  – Convention hotels
  – Water taxi
Group 2 Results

• Group 2 – Opportunities        • Group 2 – Threats
  – Green Infrastructure           –   Stigma (negative)
    (urban plazas)                 –   Traffic patterns
  – Historical value (maritime     –   Safety
    museum)                        –   Blighted (riverfront)
  – “Green” building – high
    performance
  – Additional waterfront
    dining
  – Courtyard (center)
  – Under-bridge lighting
Group 2 Results

• Group 2 – Big Ideas
   – Parking garage/waterfront restaurants over existing parking lot
   – View shed to river from Laura Street
   – “Double façade building” front door to river and front door to
     downtown
Group 3 Results

• Group 3 – Strengths            • Group 3 – Weaknesses
  – Abundance of parking           – Abundance of parking
    (positive and negative)          (positive and negative)
  – Focal point extending into     – Lack of adjacent synergy
    river from landing             – Long prohibitive walking
                                     distances between
                                     downtown districts
                                   – Pedestrian access issues
Group 3 Results

• Group 3 – Opportunities           • Group 3 – Threats
  – Laura Street – pedestrian         – Lack of adjacent synergy
    mall                              – Long prohibitive walking
  – Building more critical              distances between
    mass adjacent to site               downtown districts
  – Focal point extending into
    river from Landing                – Pedestrian access issues
  – Opening center of Landing
    into river to invite visitors
Group 3 Results

• Group 3 – Big Ideas
   – Within ¼ mile of Laura Street pedestrian-shed – develop critical
     mass of mixed use to promote synergy
   – Redesign exterior to make more inviting – “funk it up” stores
     facing north face outside
   – Need major anchor at edges
   – Issues are much bigger
     than the Landing
   – Contextual problems of
     downtown, not an
     isolated design issue
   – More adjacent street
     infrastructure, more
     pedestrian and transit
     friendly
   – Incremental/practical
     approach that is realistic
     for the marketplace
     (incentive based)
Group 4 Results

• Group 4 – Strengths     • Group 4 – Weaknesses
  – River                   – Roundabout
  – Boat traffic            – Parking lots
  – Future Laura Street
    improvements
  – On-street parking
  – Elevated views
Group 4 Results

• Group 4 – Opportunities       • Group 4 – Threats
  – Increase views from Laura     – Hogan street extension
    Street                        – Street frontage (Landing)
  – Attraction
  – Zip line
  – Include residential
  – Open up the middle of the
    building
  – Shut down Water Street
    and Independent Drive for
    events only
  – Imax Theatre
Group 4 Results

• Group 4 – Big Ideas
   – Open the view to the river
   – Close part of Laura Street and International Drive (except
     for events)
   – No roundabout
   – Increase residential
   – Attraction (aquarium,
       museum, zip line, Imax)
   – Main Street gateway
   – Roof access / views
   – Expand marina
Results Summary

•   Open center of building for river vista
•   Add mixed use
•   Integrate into Laura Street improvements
•   Maximize river views
•   Parking garage
•   Major attraction needed
•   Marina expansion
•   Green space
•   Waterfront dining
•   Remove Main Street Bridge ramps
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary
Results Summary




                  First Floor
Results Summary




                  Upper Floors
Results Summary




                  Upper Floors
Results Summary




                  Upper Floors
Acknowledgements

• APA
   – Stephen Tocknell, Chair First Coast Section APA
   – Heather Jones
   – Tony Robbins


• Jacksonville Landing
   – Rachel Nudge
   – Janice Lowe


• Charrette Facilitators
   –   Christopher D. Flagg
   –   Shawn Bliss
   –   Fred Jones
   –   Duncan Ross, photographer
APA Florida 2009 Conference




Re-Imagining the Jacksonville Landing:
       An Interactive Charrette

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Jacksonville Landing Charette

  • 1. APA Florida 2009 Conference Re-Imagining the Jacksonville Landing: An Interactive Charrette
  • 2. Re-Imagining the Jacksonville Landing • Participants were asked to develop programmatic and design concepts that would allow the Landing to once again flourish. Agenda Overview • Tour / Overview • Four tables of participants • Provided with maps and facilitators • Programming • Visioning • Presentations
  • 3. Site Design Considerations General points of consideration • Relationship to river and downtown • Function / form • Connectivity • Market factors (local, regional and state) – Physical flexibility to adapt to a changing market – Preserve and increase existing employment base • Destinations – Aquarium – Convention center – Maritime museum
  • 4. Tour and Overview Janice Lowe Rachel Nudge
  • 30. Group 1 Results • Group 1 – Strengths • Group 1 – Weaknesses – Events – No parking – Location/view – No interconnectivity/ – River/water taxi permeability – Iconic roof (do not – No residential change) – Service issues – Central courtyard – Surrounding road – Laura Street roundabout network/ramps for main – Proximity to bridge – street bridge picturesque landmark – Internal pedestrian/retailing – Trolley – Poor access to bridge
  • 31. Group 1 Results • Group 1 – Opportunities • Group 1 – Threats – Mixed-use program, more – Stigma (negative) diversity – High tenant turnover – Utilize waterfront better, marina – Lack of activity/destination options – Green space/plaza between Times Union Center and – No parking remedy Landing – Perception of crime – Building demolition for Laura Street side, open up to river – Relocate food court to extended Laura Street – Residential
  • 32. Group 1 Results • Group 1- Big Ideas – River stage/big events – Add a marina – Add residential – Laura Street centered food court – Eliminate ramps – Green space – Office tenants – Parking garage with residential above – Permanent boat/vessel display/museum – Big attraction – Relocate maritime museum
  • 33. Group 2 Results • Group 2 – Strengths • Group 2 – Weaknesses – Waterfront – Retail – Landmark – Accessibility (ADA) – Times Union Center for – Service areas the Arts – Lack of parking – Location (general) – Bridge access – Daylighting (interior – View shed (City/Water) space) – Quality of maintenance – Convention hotels – Water taxi
  • 34. Group 2 Results • Group 2 – Opportunities • Group 2 – Threats – Green Infrastructure – Stigma (negative) (urban plazas) – Traffic patterns – Historical value (maritime – Safety museum) – Blighted (riverfront) – “Green” building – high performance – Additional waterfront dining – Courtyard (center) – Under-bridge lighting
  • 35. Group 2 Results • Group 2 – Big Ideas – Parking garage/waterfront restaurants over existing parking lot – View shed to river from Laura Street – “Double façade building” front door to river and front door to downtown
  • 36. Group 3 Results • Group 3 – Strengths • Group 3 – Weaknesses – Abundance of parking – Abundance of parking (positive and negative) (positive and negative) – Focal point extending into – Lack of adjacent synergy river from landing – Long prohibitive walking distances between downtown districts – Pedestrian access issues
  • 37. Group 3 Results • Group 3 – Opportunities • Group 3 – Threats – Laura Street – pedestrian – Lack of adjacent synergy mall – Long prohibitive walking – Building more critical distances between mass adjacent to site downtown districts – Focal point extending into river from Landing – Pedestrian access issues – Opening center of Landing into river to invite visitors
  • 38. Group 3 Results • Group 3 – Big Ideas – Within ¼ mile of Laura Street pedestrian-shed – develop critical mass of mixed use to promote synergy – Redesign exterior to make more inviting – “funk it up” stores facing north face outside – Need major anchor at edges – Issues are much bigger than the Landing – Contextual problems of downtown, not an isolated design issue – More adjacent street infrastructure, more pedestrian and transit friendly – Incremental/practical approach that is realistic for the marketplace (incentive based)
  • 39. Group 4 Results • Group 4 – Strengths • Group 4 – Weaknesses – River – Roundabout – Boat traffic – Parking lots – Future Laura Street improvements – On-street parking – Elevated views
  • 40. Group 4 Results • Group 4 – Opportunities • Group 4 – Threats – Increase views from Laura – Hogan street extension Street – Street frontage (Landing) – Attraction – Zip line – Include residential – Open up the middle of the building – Shut down Water Street and Independent Drive for events only – Imax Theatre
  • 41. Group 4 Results • Group 4 – Big Ideas – Open the view to the river – Close part of Laura Street and International Drive (except for events) – No roundabout – Increase residential – Attraction (aquarium, museum, zip line, Imax) – Main Street gateway – Roof access / views – Expand marina
  • 42. Results Summary • Open center of building for river vista • Add mixed use • Integrate into Laura Street improvements • Maximize river views • Parking garage • Major attraction needed • Marina expansion • Green space • Waterfront dining • Remove Main Street Bridge ramps
  • 51. Results Summary First Floor
  • 52. Results Summary Upper Floors
  • 53. Results Summary Upper Floors
  • 54. Results Summary Upper Floors
  • 55. Acknowledgements • APA – Stephen Tocknell, Chair First Coast Section APA – Heather Jones – Tony Robbins • Jacksonville Landing – Rachel Nudge – Janice Lowe • Charrette Facilitators – Christopher D. Flagg – Shawn Bliss – Fred Jones – Duncan Ross, photographer
  • 56. APA Florida 2009 Conference Re-Imagining the Jacksonville Landing: An Interactive Charrette